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Economic Development Training Class
Economic Development Marketing and Attraction
Course Highlights:
Note: Participants who bring marketing materials for their communities will get a chance to share them with other attendees for critique.
Agenda
InstructorsJoel D. Burgess
ELA’s principal expertise includes business retention and expansion analysis, investment attraction, economic development strategies, target industry analysis, company intelligent reports, company identification, appointment setting, and outreach programs. Joel D. Burgess (Principal) has managed a diverse portfolio of market research initiatives, both domestic and international, in the economic development, real estate, energy, and corporate sectors. Recently, investment attraction clients include: Invest Queensland (Brisbane, Australia), Central Louisiana Economic Development Alliance, South Louisiana Economic Council, and Entergy Louisiana Prior Ernest Lorraine Associates, as Vice President of Whittaker Associates, Joel has managed a diverse portfolio of nearly 50 target marketing and attraction initiatives, both domestic and international. Joel has also worked in four states over the previous 10 years as an independent community planning consultant working under the umbrellas of Landmark Strategies and MainStreet Planning Company in Grand Rapids (MI) developing regional & strategic plans, master plans, conducting site analysis, zoning interpretation, and code enforcement.
For the last 13 years Julie has worked with dozens of cities, states and countries to develop marketing plans, fine tune story angles, manage messaging, determine and coach spokespeople and work with economic development groups to tell their community's business stories through the national and international media. Just a sampling of places Julie has represented includes San Diego, Tacoma, North Dakota, Research Triangle Park, Charleston, Jacksonville, Indianapolis, Huntsville, New Mexico and Denver, among others. Working closely with her clients, Julie has placed feature stories in media outlets such as The Wall Street Journal, The New York Times, USA Today, Business Week, Fast Company, CNN, Bloomberg and The Economist, to name just a few. Julie opened the DCI West office in Denver, CO in 1998 and became a DCI Partner in March 2002.
Vicki has been with Chabin Concepts for nearly all of its 20 years. Her years of economic development experience include consulting and nonprofit/EDC work. She specializes in enterprise zone applications, CEDS, community assessments, and economic development strategies. Vicki leads Chabin’s community and industry research and technology tools for the economic development office and serves as Marketing Chair for Upstate California, a northern California regional economic development group Her recent projects include: South San Diego/Imperial Counties CEDS; Mid-Michigan Location Analysis, Positioning Strategy and Business Case website for the Photovoltaic Industry; Designing Local Skills Strategies for STEM occupations for Northern California Workforce areas; Sacramento Enterprise Zone application; and USDA grant applications and implementation.
EA’s principal expertise is recognizing a community’s opportunities and hidden potential and converting those opportunities into successful growth strategies. Because of Jim’s work in the private sector he is also considered an expert in identifying growth sectors and matching growth industries with community assets. One other area of expertise is Jim’s years of experience conducting SWOT analysis reports and public participation. He has lead many public initiatives, served on many public boards and commissions including two terms as an elected official. James B. Edmonson (Jim) is President and owner of Edmonson Associates. Jim has worked in five states including Michigan, Louisiana, Illinois, Utah, New York and the District of Columbia. Over the years, Jim has participated in over $1.2 billion in new investment that helped create 6,000 new jobs. He has worked at the federal, regional and local levels of government, non-profits and private corporations. Jim has raised funds totaling $80 million for various community projects. Most recently, Jim has worked on economic development projects for Entergy Corporation of Louisiana, North Louisiana Economic Partnership; the Central Louisiana Economic Development Alliance, and the South Louisiana Economic Council. Jim has 10 years of experience preparing target marketing reports and implementing projects including: Will County, Il; Northern Lakes Economic Alliance, MI; Mason County, MI; City of Muskegon, MI; Entergy Corporation, LA; South Louisiana Economic Council, LA; Northwest Louisiana Economic Development Foundation, LA; Development Authority of Forsyth County, GA; and the Manistee Growth Alliance.
In 2007, 2008 and 2009 GIS Planning made the Inc. 5000 list of fastest growing private companies in the United States. In 2009 it was the 1,956th fastest growing company and 121st fastest growing software company on the list. His work in geographic information systems, economic development and the Internet is featured in The Wall Street Journal, Business Week, Inc., Forbes, Fortune, Washington Post, and the U.S. Department of Commerce "Innovative Local Economic Development Programs" publication. Mr. Ubalde is on the Board of Directors for the International Economic Development Council, is a Fellow Member of IEDC, and a past recipient of the IEDC Outstanding Economic Developer of the Year Award. Mr. Ubalde is co-author of the new book Economic Development Marketing: Present & Future, and author of articles in Economic Development America, Economic Development Commentary and the Canadian Economic Development and Technology Journal. He frequently advises about the use of Internet, marketing and GIS for economic development at national and international conferences making presentations on this subject throughout North America, Europe and Asia. Before GIS Planning he worked in local economic development with a focus on downtown revitalization, waterfront redevelopment, business attraction/expansion, business retention, and site selection assistance. Mr. Ubalde is a sixteen-time United States Master's Diving National Champion in springboard diving and is an All-American. In 2006 he won a bronze medal in springboard diving at the Masters World Championships. He has a Masters degree in City Planning from U.C. Berkeley.
Accommodations/Training LocationTraining Location
The Radisson Hotel Lansing is within walking distance (0.3 miles) to the Cooley Temple Conference Center.
Registration Fees
*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.
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Ernest Lorraine Associates (ELA) helps clients identify and leverage economic development opportunities, focusing heavily on community assets and competencies that help distinguish and create competitive advantage in the global marketplace.
Julie Curtin is a
Vice President and Partner at Development Counsellors International (DCI), a New
York-based economic development marketing firm. As the "Leader in Marketing
Places", since 1960 DCI has worked with more than 350 cities, regions, states
and countries to promote their locations for investment. DCI staffs more than 40
economic development and travel marketing professionals, the largest assembly of
"place marketing" specialists in the world.
Chabin’s goal is to position communities to win new jobs and investment by creating a strategic roadmap supplemented with training and tools for effective implementation. Chabin has prepared comprehensive economic development and strategic marketing plans for over 200 clients – rural and urban communities of all sizes, regions, states, for profit and nonprofits – from Alaska to the Mexico border and from Hawaii to Virginia.
Edmonson Associates (EA) prepares growth strategies for economic development organizations, non-profits and business. EA prepares strategic plans; business retention, attraction, expansion and new start-ups programs; real estate market analysis; site assessments and site selection services for business; target marketing programs; fundraising plans; and provides organization, facility, and project management services.
Anatalio Ubalde is
Co-founder and CEO of GIS Planning Inc., an economic development internet
service company and ZoomProspector.com, an online site selection and business
intelligence service. Mr. Ubalde works with organizations throughout the nation
to foster enhanced economic development strategies using Internet technology.
His company's strategies are implemented in 38 states and serve the majority of
the 50 largest cities in the United States from New York to Hawaii and Alaska to
Florida, as well as numerous states and small communities. GIS Planning's
ZoomProspector Enterprise web-based GIS product is the industry standard for
site selection websites in economic development.
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Upcoming IEDC courses:
• Economic Development Strategic Planning |
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