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Economic Development Training Class

Workforce Development


AICP Certification Maintenance points: CM | 16


Date: January 26-27, 2012
Location: San Antonio, TX


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Skilled workers are the backbone of a productive and efficient economy. This versatile course explains the strong relationship between economic and workforce development through case studies, practical examples and current research. Course participants will learn what programs currently leverage federal, state and local financial resources to support workforce development. Learn about what collaborative programs will help upgrade the skills of your community's existing workforce. Other topics of discussion will include: talent attraction, K-12 development and integration, occupational analysis, target industry clusters and more.

Course Highlights:

• Reviewing the core components of the workforce development system
• Availability of funding sources at the local, state and federal levels
• Accessing Department of Labor grants and initiatives (e.g., WIRED)
• Understanding occupational data analysis and career pathways
• Assessing qualifications, skills and abilities of current workforce
• Recruitment and retention of a skilled labor force
• The role of higher education in workforce and economic development
• New alliances, new models and best practices in regional & local initiatives

 

Agenda

January 26

8:30 - 9:00 am

Registration

9:00 - 9:15 am

Introductions and CEcD Presentation

9:15 - 10:30 am

Introduction: Why Workforce? Why now?
This session will focus on the connection between workforce and economic development and their relationship to regional competitiveness and wealth creation. Getting the workforce component right is one of the most important aspects in a globally competitive world and an economy increasingly driven by knowledge and innovation. Workforce is the primary concern of businesses when looking to re/locate in any area and increasingly more important than some traditional ED factors. Discussions will include why workforce development is important for economic developers as well as how workforce development is related to business retention, attraction and entrepreneurship activities - the three-legged stool of economic development.

10:45 am - 12:15 pm

Understanding the Workforce System
This session introduces the attendees to the workforce system and how economic developers can apply it to their benefit. The workforce system and its ability to evolve and adapt to the emerging trends will also be a factor in the regional competitiveness of communities. Topics will include:

    a. Workforce Investment Act (WIA), Workforce Investment Boards, how they work and why it is critical to understand and engage in this system (30 mins)
    b. Actors and their roles in the System (federal, state, regional, local, educational institutions, unions) (30 mins)
    c. Workforce Categories: Emerging, Transitional, Incumbent, Talent, Retirees/Free Agents (30 mins)

12:15 - 1:30 pm

Lunch on your own

1:30 - 2:45 pm

The Role of the Economic Developer in the Workforce System - Talent Recruitment and Retention

    Part II:
    a. How economic developers can be actively engaged in talent recruitment and retention?
    b. How can we build relationships and partnerships within the community of the creative class?

3:00 - 4:00 pm

The Role of the Economic Developer in the Workforce System - Challenges and Opportunities to Alignment
Traditionally economic developers and workforce developers approach the same issues from different perspectives. Sometimes it is as if we speak different language, live in different geographies and follow different clocks. The challenge is creating common ground for increased effectiveness. This session will discuss the role of the economic developer in the workforce development system.

    Part I:
    c. What's the role of the ED practitioner in the workforce system?
    d. Where do workforce and economic development activities align?
    e. What are the opportunities for collaboration between economic and workforce development?
    f. What are the challenges and obstacles to collaboration?

4:00 - 4:30 pm

Interactive Workforce Development Discussion

January 27

9:00 - 10:30 am

Integrating Workforce Development into Economic Development and Innovation Strategies
Traditionally workforce development and economic development strategies have operated in silos, with economic development strategies focusing on targeting businesses and industries, and workforce strategies focusing on human development. This session will explore the merger of these two fields and will outline strategies directed at different types of workers that can aid in spurring local and regional innovation.

10:45 am - 12:00 pm

Accessing Workforce Resources to meet Economic Development Goals
In this session, participants will learn how to navigate the workforce system to access resources for economic development purposes. The Employment and Training Administration (ETA's) Workforce Innovation for Regional Economic Development (WIRED) Initiative has helped to integrate workforce and economic development throughout 39 different regions in the country. Also, this session will provide an overview of workforce data and statistics that will help economic development professionals understand measure and impact their community's workforce readiness.

12:00 - 1:15 pm

Lunch on your own

1:15 - 2:45 pm

Understanding Occupational Analysis
Clusters have evolved into a complex facet of economic development. Cluster development is now becoming an integral strategy in the ongoing merger of workforce and economic development. This session will explore cutting edge cluster strategies used in addressing the workforce challenges as part of an economic development agenda.

3:15 - 4:15 pm

New Alliances, New Models: Best Practices in State and Local Initiatives
This session provides an overview of best practices between economic development and workforce development programs. Attendees will learn how economic development strategies can integrate workforce development as an important component. Examples include:

    1. Organizational approaches to integrating workforce and economic development such as merging workforce and economic development departments or creating a new organization that addresses workforce and economic development issues under one roof
    2. Economic development departments working directly with an educational institution(s) to meet workforce development needs/goals

4:15 - 4:30 pm

Conclusions, Wrap-up and Certificates

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**

 

Instructors


Eva Esquivel
Industry Liaison and Communications Manager
Workforce Solutions Alamo

Eva Esquivel is the Industry Liaison and Communications Manager at Workforce Solutions Alamo, the local area workforce board responsible for workforce development public policies and the fiscal administration of workforce funds for the 12-county Alamo region. Eva joined Workforce Solutions Alamo in 2004 when it was Alamo Workforce Development Inc. She has overseen two name changes for the agency and built the agency as a workforce resource for the media, elected bodies, and has represented the agency within multiple economic development organizations. She currently sits on the she Greater San Antonio Chamber of Commerce Economic Development Council (2008-present), and Education and Workforce Committee.

A graduate of the University Texas at San Antonio (BA 1992), Eva holds years of experience in marketing and communications with expertise in public, government, and media relations. She has worked in the public, private and non-profit sectors starting as a consultant for various local and state-wide elections and campaigns, spending four years as the Chief of Staff to City Councilman Roger A. Flores (1995-1999), and four years with the YMCA of San Antonio as a Marketing Director. In the private sector, she managed marketing projects for such companies as Miller Brewing Company, Coca-Cola and Walgreens. As a volunteer, she participates on the Hemisfair Park Communications Committee, the GetFit SATX fitness team, and mentors women for Alpha Home.

Eva is a marathon runner, a champion of the arts, loves to cook for friends and family, and takes the opportunity to travel to explore new places as much as possible.


J. Patrick Jamison, CEcD
Economic Development Specialist
Mansfield Economic Development Corporation

From March 2007 to present, Mr. Jamison, CEcD has worked as an Economic Development Specialist for the Mansfield, Texas Economic Development Corporation. He is responsible for managing the City's Business Retention & Expansion Program as well as its Workforce Development initiatives.

From May 1972 to October 2006, Mr. Jamison worked for TXU/Oncor Electric Delivery. The first 15 years he spent in Customer Service Field Management and Supervision and the last 19 years he was the Sr. Community & Economic Development Project Manager in the Economic Development Department.

In June 2000 Mr. Jamison received the Economic Developer Certification (CEcD) from the International Economic Development Council. Also, from October 1987 to present, he was a member and former Board and Executive Committee member Texas Economic Development Council. He was re-appointed to the Board in 2010.

Mr. Jamison holds a BBA Texas A&M University (1972). He is married with two sons and two wonderful daughter-n–laws. He has three fantastic grandchildren.


Debra Lyons
Vice President of Community and Economic Development
ACT Inc.

Debra Lyons was recently named as Vice President of Community and Economic Development for ACT, Inc., Workforce Development Division. In this position, she will lead a national effort to provide community based workforce solutions to states to drive economic growth and greater productivity. Prior to this role, she served as the Executive Director for the Governor's Office of Workforce Development for Governor Sonny Perdue. She was responsible for advising the Governor on workforce development policy and implementing initiatives to strengthen the state's workforce development enterprise. The office provides a platform for collaboration among Georgia's principle workforce development stakeholders in both the public and private sectors. Additionally, the office provides staffing support for the State Workforce Development Board, of which Lyons served as executive director. Most recently she served as Executive Director for Workforce Development Strategies for the Technical College System of Georgia prior to joining ACT.

Lyons oversaw not only the start-up of the Governor's Office of Workforce Development, but was the pioneer and architect of Georgia Work Ready, a one-of-kind workforce development system that links education and workforce development and aligns to the economic development needs of the state, its regions and communities. Georgia Work Ready is built on the state's voluntary workforce assessment system measuring "real world" skills that employers believe are critical to job success. Work Ready is the only initiative of its kind to be conducted through a partnership between a state government and state chamber of commerce, ensuring that companies can more reliably match the right people with the right jobs. The initiative is based on a skills assessment and certification for job seekers, a job profiling system for businesses, a community effort to certify a county's workforce and a regional effort to develop talent pools aligned to growth industries. By identifying both the needs of business and the available skills of Georgia's workforce, the state can more effectively generate the right talent for the right jobs. Georgia Work Ready was recently honored with the Governor's Award for Customer Service - 2008 Team Excellence, the Technology Association of Georgia's Excalibur Award, 2008, the Georgia Bio Community Award, 2009 and the ACT Community Award, 2009.

Lyons is the former owner of Debra Lyons Technical Consulting, a small consulting firm. Prior to starting her own business, she worked as an industrial training specialist. Lyons also previously held the position of associate professor in engineering technology and worked as a design engineer for a major defense contractor.

Lyons recently served on the state board for the Technical College System of Georgia where she helped establish a cross-education board committee to help build more collaboration among Georgia's education partners. She was appointed to the Southern Growth Policies Board's Council for a New Economy Workforce by Governor Perdue in May, 2010 and was nominated to the Board for the Georgia Chamber of Commerce in 2011. She holds a bachelor's degree in chemical engineering and a master's degree in mechanical engineering.


John P. Metcalf
Senior Member
Thomas P. Miller and Associates

Residing in Charlotte, North Carolina, John P. Metcalf has been involved in solving workforce development challenges for 17 years. First as a member of the Charlotte-Mecklenburg Workforce Development Board where he served as the Vice-chair; then as a senior partner with the Corporation for a Skilled Workforce; and now as a senior member of the firm Thomas P. Miller and Associates. John focuses on local and regional community planning, sector strategies, transformational and change management, and leadership development. John has involved himself in creating innovative integration strategies for workforce, economic, and education development at the community level.

Before his involvement with solving community workforce challenges, John spent 30 years at AT&T in a broad range of sales, marketing, and executive leadership positions allowing him to bring a business focus to workforce and community planning.

Mr. Metcalf has served Charlotte-Mecklenburg and North Carolina in a variety of volunteer positions centering on workforce, economic and education initiatives. In addition to his tenure with the Charlotte-Mecklenburg Workforce Development Board, he served as Chair of the Charlotte-Mecklenburg School to Career Partnership; served as board member of the Academy of Finance Charlotte-Mecklenburg schools; board member of the Charlotte World Affairs Council; and board member of the NC Education Partnership; in addition he recently served on the Governor's 2010 Career Ready Commission and helped in the release of its “A Crisis of Relevance Report”.

John also recently served on the White House led Community and Regional Resilience Initiative where the focus was on building a community's capacity to build communities of choice and withstand and recover from natural and economic impacts.

Mr. Metcalf's continues working to help communities and organizations in their strategic and industry sector planning at the state, regional and local levels.

Mr. Metcalf is in demand as a speaker at both local and national conferences to provide new insight to a community's role in solving workforce challenges, and how to create initiatives that foster agility, resilience and sustainability in a global economy. 0109


J. Decker Ringo
Senior Analyst
SRI International

Decker Ringo is a senior analyst at SRI's Center for Science, Technology, and Economic Development, where he studies innovation policy and technology-based economic development. His research has reviewed workforce and education systems and he is fluent with the various classifications and 'crosswalk' systems that quantify and link education and workforce analyses. Mr. Ringo joined SRI after completing Master's degrees in Technology & Policy and Mechanical Engineering; his Master's thesis examined the linkages between industry clusters and higher education, including community colleges and polytechnics.

Mr. Ringo recently contributed to a 10-month project that SRI conducted for the Tampa Bay Partnership and Tampa Bay Regional Planning Council that culminated in the preparation of a “Blueprint for Regional Economic Development” for the eight-county Tampa Bay region. The blueprint provides an actionable roadmap for developing the region's target industry sectors and workforce, as well as for promoting overall economic growth and diversification across the region. SRI's approach for the project included an extensive stakeholder engagement process, as well as a series of in-depth and rigorous analytical tasks, including: a workforce and occupational analysis, an education asset inventory, and an innovation systems analysis.

Decker is a graduate of the Massachusetts Institute of Technology and the University of Michigan. In 2002, he received the Roger M. Jones Fellowship for study at the University of London.

 

Certification

CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

AICP Certification Maintenance

Those with AICP credentials can earn Certification Maintenance (CM) credits for this activity. When CM credits are available, they are noted at the end of an activity description. More information about AICP's CM program can be found at www.planning.org/cm.

 

Accommodations/Training Location

Hyatt Regency San Antonio
123 Losoya
San Antonio, TX 78205

IEDC room rate: $209 single/double
Group rate cutoff: Wednesday, January 4, 2012

Reservations: (210) 222-1234
» Reserve your room online

If registering over the phone, please mention that you are with the International Economic Development Council to obtain the discounted group rate, which is available until filled or January 4. After the cutoff date, registration rates will be subject to availability and prevailing rates.

 

Registration

By December 15

Dec 16 - Jan 12

*After January 12

IEDC Member

$425

$525

$565

Non-member

$525

$625

$665

*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

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