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Entrepreneurship Mini-Series: Women in Entrepreneurship: How You Can Help Break Barriers to Entry

Date: April 27, 2017

Time:  2:30 pm - 4:00 pm ET

Price:  $95 for IEDC members, $135 for Nonmembers

Registration Deadline: April 27 at 11:00 am ET

Instructions will be emailed on April 26

Last date to request a refund or cancel registration: Monday, April 17

Questions? Please contact webinar@iedconline.org


Women entrepreneurs are essential for a competitive, economic landscape. Yet today, they still face many barriers when starting a business. For instance, access to capital has been listed as one of the many challenges women face when launching their startups, along with networking opportunities and work-life balance. Fortunately, changes throughout the market have increased opportunities for female entrepreneurs to fill gaps, bring forth innovation, and break into non-traditional industries for women. This webinar will examine how you can work in your community to develop the right entrepreneurial infrastructure that will help grow successful women-owned businesses.

Attend this webinar to explore the following:

• Current challenges female entrepreneurs in your community may face
• Available tools you can immediately use to measure and assist budding female-owned startups, including support networks and equity finance options
• Industry and market changes that women entrepreneurs can tap into




Dr. Patricia Fletcher
Co-Founder & CEO
PSDNetwork, LLC
Boston, MA

Patti Fletcher is a seasoned business executive, award-winning marketing influencer, board member, angel investor, author, and presenter. She writes for Inc., Huffington Post, The Guardian, and The Digitalist, and has contributed to and been ​featured in Time ​Magazine, Al-Jazeera, Forbes, Fortune, Newsweek, Economy, The Muse, WGBH Greater Boston, and many more. ​

Patti is a futurist on the topics of leading large-scale cultural change, transformational leadership, brand building, cultivating high​-performance teams, creating cultures of diversity and inclusion, harnessing talent, gender equity on boards, women in the c-suite, and women in high​-growth entrepreneurship. In 2016​,​ she ​attended a White House meeting with the Chief Technology Officer of the United States to ​discuss​ the role of high​-growth​, women​ entrepreneurs in the future of our country. In March 2017​,​ she spoke to thousands at ​the ​Mobile World Congress’ Women4Tech program in Barcelona about integrating gender equity into the mainstream of work environments, sharing best practices and strategic advice on how to enable gender diversity in the workplace.

Patti's true passion is working with entrepreneurs because she believes they are driven by a greater purpose for innovation that makes the world a better place. She draws inspiration from entrepreneurs and the future generation of entrepreneurs who solve the world’s problems through innovation.

Carol Kraus Lauffer
Business Cluster Development
Palo Alto, CA

Since joining Business Cluster Development (BCD) as a Principal in 2002, Carol has helped 60 clients across the U.S. to plan and create successful strategies and programs that support entrepreneurship, create new businesses, move innovative products to market, and build strong ecosystems, resulting in economic diversification, job creation, business engagement, technology commercialization, and economic growth. Prior to joining BCD, Carol was Managing Director of Panasonic’s corporate, venture-backed incubator in Cupertino, California and a Principal in its $100 million venture fund. Carol has more than 30 years of experience in economic development and management. As a dedicated member of the industry, Carol has served on association boards, including the International Business Innovation Association (InBIA, formerly NBIA) and the International Economic Development Council (IEDC). She held the post of Chair of the Board of Directors of InBIA in 2010-11. Carol is a course instructor for both organizations’ certification programs, and a frequent speaker on best practices for business acceleration/incubation, entrepreneurial support organizations and targeting technology clusters for economic development. In April 2015, InBIA honored Carol with the President’s Award for Lifetime Achievement, recognizing her significant contributions to the association and the industry. Carol earned a Master of City Planning from the University of Pennsylvania and a BA from Northwestern University.

Penny Lewandowski
Vice President, Entrepreneurship & Strategic Direction
Edward Lowe Foundation
Cassopolis, MI

Penny Lewandowski is responsible for developing a strong national presence for the foundation, and for cultivating and managing relationships with the foundation’s external partners in entrepreneurship and economic development. She also leads the efforts to set and drive the vision for the organization’s future.

Recognized as a thought leader in entrepreneurship and building an entrepreneurial culture, Lewandowski is a frequent speaker on new ways to think about economic development – especially how a grow-from-within strategy leads to thriving and sustainable economies. In this capacity, she also represents the philosophies of the National Center for Economic Gardening, led by Chris Gibbons and managed by the foundation.

Previously, Lewandowski led the foundation’s entrepreneurship team in developing and delivering programs that help second-stage entrepreneurs. Prior to joining the foundation, she was executive director of the Greater Baltimore Technology Council and served as director of entrepreneurship and education for the Morino Institute, a nationally recognized entrepreneurship program in Reston, Va. She also directed George Mason University’s Century Club, a group formed to build alliances between the university and business community.

In 2003, the Kauffman Foundation, in conjunction with the Ernst & Young Entrepreneur of the Year awards, named Lewandowski as the recipient of its prestigious “National Supporter of Entrepreneurship” award. She is also a graduate of Leadership Washington and Leadership Maryland, and was recently accepted into the class of Leadership Grand Rapids.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)


Cancellation, Refund and No-Show Policy

• Refunds are available with cancellation until Monday, April 17. There are no refunds for cancellations received after Monday, April 17.

• All cancellations must be received in writing by email, fax or mail to Cherrika Gordon (e-mail: cgordon@iedconline.org / fax (202) 223-4745). Cancellations by phone are not accepted.

• All cancellations and requests for a refund after Monday, April 17 need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit after Monday, April 17 and each will be given consideration under unforeseen circumstances.


Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office

We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at mrose@iedconline.org.