Economic Development Training Class

Economic Development Marketing and Attraction

Date: October 14-15, 2010
Location: Baltimore, MD

This course is held in partnership with the Maryland Economic Development Association (MEDA).

» Agenda » Instructors » Accommodations/Training Location

"Excellent content and organization. I learned practical information that could be used in my community."

Communities use marketing techniques to attract, retain and expand businesses, improve a community's image internally and externally and promote local policies and programs. Through marketing efforts, economic developers provide accurate, up-to-date and credible information to those interested in investing, locating or expanding in a specific area. This course will examine who the target audience needs to be for a community's message and look at what that message should contain. The course will also examine various mediums of communication, with particular emphasis on the Internet as an economic development marketing tool.

This course will cover:

• Understanding the product and market
• Identifying target audiences
• Marketing internally
• Developing a brand
• Internet marketing strategies
• Working with site selectors

Note: Participants who bring marketing materials for their communities will get a chance to share them with other attendees for critique.

Agenda

Instructors

Tracy Gosson
President
Sagesse, Inc.

Tracy Gosson is the President of Sagesse, Inc., a firm she launched in 2007 that offers high impact marketing, business and economic development, and management consulting services to organizations from large-scale government agencies to niche nonprofits.

Tracy has over 20 years experience developing innovative marketing strategies that directly address challenges and produce tangible results. She is the founding Executive Director of the Live Baltimore Home Center and a dynamic speaker that has been invited to share her innovative and enthusiastic experience with many organizations. Prior to Live Baltimore, she spent ten years working in television and film, building an understanding of effective communications that has translated into expansive national and regional media coverage for many clients.

Under her nine years of leadership Live Baltimore became a nationally recognized organization, receiving numerous awards and was prominently established as a comprehensive urban marketing initiative that has been the model for similar efforts in many other cities. Live Baltimore's unique, market-based approach has been heralded as having a significant role in the resurgence of Baltimore City neighborhoods and population growth in the past decade.

Anatalio Ubalde, MCP FM
Co-founder and Partner,
GIS Planning Inc.

Anatalio Ubalde is Co-founder and CEO of GIS Planning Inc., an economic development internet service company and ZoomProspector.com, an online site selection and business intelligence service. Mr. Ubalde works with organizations throughout the nation to foster enhanced economic development strategies using Internet technology. His company's strategies are implemented in 38 states and serve the majority of the 50 largest cities in the United States from New York to Hawaii and Alaska to Florida, as well as numerous states and small communities. GIS Planning's ZoomProspector Enterprise web-based GIS product is the industry standard for site selection websites in economic development.

In 2007, 2008 and 2009 GIS Planning made the Inc. 5000 list of fastest growing private companies in the United States. In 2009 it was the 1,956th fastest growing company and 121st fastest growing software company on the list.

His work in geographic information systems, economic development and the Internet is featured in The Wall Street Journal, Business Week, Inc., Forbes, Fortune, Washington Post, and the U.S. Department of Commerce "Innovative Local Economic Development Programs" publication. Mr. Ubalde is on the Board of Directors for the International Economic Development Council, is a Fellow Member of IEDC, and a past recipient of the IEDC Outstanding Economic Developer of the Year Award. Mr. Ubalde is co-author of the new book Economic Development Marketing: Present & Future, and author of articles in Economic Development America, Economic Development Commentary and the Canadian Economic Development and Technology Journal. He frequently advises about the use of Internet, marketing and GIS for economic development at national and international conferences making presentations on this subject throughout North America, Europe and Asia.

Before GIS Planning he worked in local economic development with a focus on downtown revitalization, waterfront redevelopment, business attraction/expansion, business retention, and site selection assistance. Mr. Ubalde is a sixteen-time United States Master's Diving National Champion in springboard diving and is an All-American. In 2006 he won a bronze medal in springboard diving at the Masters World Championships. He has a Masters degree in City Planning from U.C. Berkeley.

Ben Wright
CEO
Atlas Advertising

Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences.

Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30+ states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. In Tucson, AZ we have helped Joe Snell, a new executive, surpass expectations for prospect activity, fundraising, and national recognition, all in a new organization with a new staff. In San Francisco, we have helped Mayor Gavin Newsom’s Office to engage the Bay Area business community positively and proactively, and doing so with marketing for the very first time. In Metro Denver we were part of an effort to help a city that had been off the map for economic development for a decade to remake its image, craft targeted industry messages, raise 15 million, and dramatically increase prospect activity.

Prior to founding Atlas Advertising in 2001, Ben Wright worked as a Director of Strategy and Website Development for a San Francisco-based agency. He brings this wealth of marketing and website knowledge into his company and all of his client-interactions.

Ben chose to target Atlas Advertising at place-marketing because of his own deep love for places, as well as marketing. Having traveled to four continents and over forty U.S. states, Ben understands both places and those who choose to live in or visit them. He applies this passion for places and knowledge of people into Atlas Advertising’s very core, and, thus, into every project.

Accommodations/Training Location

Sheraton Baltimore City Center
101 West Fayette Street
Baltimore, MD 21201
Phone: (410) 752-1100
Hotel website

IEDC room rate: $99 single/double
Cut-off date: Sunday, September 26, 2010

Registration

	By Sept 2	Sept 3 - 30	*After Sept 30
IEDC Member	$425	$525	$565
Non-member	$525	$625	$665

*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.
Group or partner paying by credit card: Click this button if you are paying by credit card and registering a group or as a partner with a promo code.
Individual, group, or partner paying by check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order, whether you are an IEDC member, nonmember, partner, or group. Form must be faxed or mailed in and accompanied by payment.

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