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#DIGIMAX - IEDC Virtual Learning Fall Series

The Future of Economic Development Is Online: Get the Most from Digital Marketing with a Six-Part Webinar Series

Dates: October 4 - November 8
Time: 2:30 p.m. - 4:00 p.m. ET

A deal you simply can't pass up! Save $175 if you register now.

Full Series Rates:
IEDC Members: Was $570 - Now $395 (includes all six webinars)
Non-Members: Was $810 - Now $635 (includes all six webinars)

Save $175 by signing up for the entire series! Not an IEDC member? Join today and experience additional savings as well. Call our membership team at 202.942.9485 for more information.

Individual webinars are $95 for members and $135 for non-members.



What your peers said about IEDC's last digital marketing webinar series:

"Economic developers WILL fall behind if they can't leverage or adopt a digital first approach to marketing and attraction. Guillermo and the IEDC team pack a marketing punch and information that I can use now and later. Thank you, IEDC and Atlas, for putting on a world-class digital marketing series."

"The webinars were extremely well done and easy to follow. The information was stellar!"

"I appreciate the detail given during these presentations. I especially like that they showed the various tools and websites that can be useful to EDOs."


Maximizing Your Digital Marketing Capability Means a More Competitive EDO

Promote your community's assets far beyond the reach of traditional EDO communications. Unlike 20th century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. Perhaps the most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads. This series will help you remain competitive in the global marketplace. Take full advantage of this IEDC Virtual Learning Opportunity by registering for the full series. Harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:

• Moving beyond the average ED website
• Generating leads online for less money and better results
• Winning Google's attention and ranking higher in searches
• Telling better community stories online
• Learning the metrics and show marketing ROI

This October and November, IEDC will offer a special in-depth series of web seminars on the best use of digital marketing for economic development initiatives. Each web seminar will provide instructions on how to use a crucial digital platform or strategy with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "do it yourself" strategy, and more importantly, a path to implementation.



IEDC's 2017 #DIGIMAX Calendar

Not Your Average EDO Website - Best Practices in Web Design for 2018

Date: Wednesday, October 4
Time: 2:30 pm - 4:00 pm ET

The most successful online marketing efforts usually have one thing in common, a powerful website dedicated to a purpose. Whether it's lead generation or talent attraction, data visualization websites are now specialty items and should be treated with the utmost care. Learn about the future of websites and how to leverage them for a variety of uses. Find out how to market your community to the world with cutting-edge techniques and new strategies for collaboration.

Join us as we kick off the digital marketing series. We'll cover:

• Forecasted trends in web design to help you create a more customizable online experience
• Top-rated techniques to attract the right audience, such as talent attraction tools to engage a targeted workforce online
• Predictions for mobile marketing and on-the-go apps



Digital Lead Generation - Five BIG Tips You Need to Know

Date: Wednesday, October 11
Time: 2:30 pm - 4:00 pm ET

A tremendous amount of business is now done online. Each minute EDOs cannot connect with companies online is a day wasted. Digital lead generation allows economic developers to connect with prospects, engage partners, and discover new business opportunities. Supercharge your organization's digital lead generation efforts with information you gather during this webinar.

During this session, we'll discuss:

• Strategies to ramp up your organization's digital lead generation efforts
• How to promote your website using a more customer-focused design
• Tools for maintaining a dynamic online conversation about your city or town



Win Google's Attention + Affection

Date: Wednesday, October 18
Time: 2:30 pm - 4:00 pm ET

Do you know how to be found by Google? Your website can only succeed if the target audience actually visits. Research has shown that most Internet users never scroll past the first page of their search engine results. Do you know how to get to the top? Search engine optimization helps communities gain the kind of attention they need in the digital age. Easily take advantage of search engine algorithms to catapult your website to the top of search results. Hear how and much more on this webinar.

Join us as we explore the following:

• How to transform your content marketing for search engine optimization
• Google algorithm updates and how they may impact your page ranking
• Commonly overlooked strategies that are essential for boosting your website's competitiveness



Online Storytelling

Date: Wednesday, October 25
Time: 2:30 pm - 4:00 pm ET

Everyone has an opinion, especially on the Internet. However, if managed improperly, online content can just as easily create a disadvantage for a community as it can an advantage. Change the tone of the conversation. Discover how to use data and positioning to tell a better story for your community and EDO. In this webinar, our experts will tell you what kind of information investors and others are looking for. They'll then describe how to package that information so that it's usable and attractive.

Be a part of the discussion on the following:

• How ‘big data' can be used to present a positive brand for your EDO and community
• Tools for harnessing the right content to create the most effective storytelling platform
• Latest trends and methods that will give you a competitive edge and increase your online marketing results



Social Media in 2018 - Use It or Lose It

Date: Wednesday, November 1
Time: 2:30 pm - 4:00 pm ET

With over 2 billion users on social media platforms these days, everybody is creating their digital presence. But are you maximizing your presence? Are you up to date with the best social media tips and tools? Are you prepared for the increased online competition? Learn about alternative and specialized platforms that connect with the highest value audience. Tune in as two social media experts share how they're getting big results for economic development marketing today.

Take part in engaging discussion on the following:

• Social media marketing optimization tactics across the most important platforms for economic development
• Foundation-building strategies to elevate your prospects, existing company base, and community's brand
• Best practices of EDOs who are paving the way for online marketing in economic development



Marketing for ROI. Seriously.

Date: Wednesday, November 8
Time: 2:30 pm - 4:00 pm ET

The digital marketing series is almost over, and by now, you know the tools and strategies to compete. But how do you measure their effectiveness? Find out how economic development organizations can quantify the value of their marketing activities. Through marketing dashboards, Google analytics, and other digital tools, successful EDOs are showing return on investment (ROI) and winning in today's crowded economic development marketplace. Show your board and investors the impact of your marketing, and benchmark where your community ranks among its peers.

During this session, we'll discuss:

• Analytical tools and metrics you can use to measure the effectiveness of your digital marketing campaign

• How to interpret your ROI to determine which online marketing strategies are delivering results and which aren't

• Tips to make your digital marketing efforts more data-driven in order to effectively measure ROI