The Future of Economic Development is Online
When: Tuesdays, October 27 - December 1, 2:30-4:00 p.m. ET
Price: Each webinar in this series is $95 for Members and $135 for Nonmembers
Questions? Please contact firstname.lastname@example.org
Praise for Our Most Recent Digital Marketing Series:
"The webinars were extremely well done and easy to follow. The information was stellar!"
The Internet and social media allow you to reach thousands of people in just seconds, but competition is intense for the attention of site consultants, corporate real estate executives, and talented workers. How can your community take center stage?
Digital marketing applications give EDOs the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. The most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads.
This October, IEDC, in partnership with Atlas Advertising, will offer a special in-depth series of webinars on using digital marketing for economic development. Each webinar will provide instructions on how to use a crucial digital platform, with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "Do It Yourself" digital strategy.
Stay competitive in the global marketplace - harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:
• Winning Google's attention and ranking higher in searches
• Proving the value of your efforts through analytics
• Using big data to tell relevant community stories
• Joining the conversations that impact your community
• Getting the greatest gains from online marketing for the least cost
December 1: Getting More from International Marketing
According to a recent Department of Commerce report, the United States is an increasingly attractive location for business investment from global companies. In AT Kearney's FDI Confidence Index, the U.S. surged past countries like China, Brazil and India to become the country with the top FDI prospects globally, as ranked by 302 companies representing 28 countries and multiple industry sectors. This marks the first time since 2001 that the U.S. occupied the #1 spot in the survey. On top of that, a survey of U.S. manufacturers with production abroad found that the majority (54 percent) are looking at re-shoring to the U.S., up from 37 percent in 2012.
How would you use marketing to take advantage of some of these global trends, and what do other organizations in the world do to take their international marketing to the next level? The most successful international marketing efforts leverage innovative technology and create dynamic partnerships. Discover how to market your community to the world with cutting-edge techniques and new strategies for collaboration. In this fun and interactive presentation, you will hear from communities that have used digital strategies to drive foreign direct investment success. Learn the Seven Smart FDI Tips for international business attraction.
• Julie Carrier, Director, Foreign Investment, Québec International
• Juan Cordero, Chief Executive Officer, Orinco S. de R.L. de C.V., Guaymas, Mexico
• Guillermo Mazier, Vice President, Strategic Accounts, Atlas Advertising, Denver, Colorado
As Director of Foreign Investment Prospecting, Julie undertakes initiatives aimed at boosting the presence of Canadian and American companies in the Quebec City region, as well as businesses from other countries in the Americas. Her knowledge of international markets and business competitiveness are key assets for Quebec International.
As an integrated economic development agency, Quebec International does much more than promoting and attracting investment. In fulfilling its mission of fostering company growth, supporting key sectors and attracting talent, it offers companies a full and varied slate of services. Since Julie is as ambitious as her clients, she thrives at connecting her clients to her local and international networks, as well as a complete range of services aimed at maximizing their chances of success. Her strength lies in developing relationships and win-win strategies that maximize results.
Julie has almost 20 years of work experience in the areas of international business and economic development, in-depth knowledge of key clusters, economic stakeholders and the business community in the Quebec City region. She also has expertise in the areas of international trade mechanisms, business coaching and counselling, program development, marketing and event organization.
She has had the opportunity to work for both American and Canadian companies through her role as Commercial Advisor at U.S. Consulate General in Quebec City, International Trade Representative of the Maine Chamber and Business Alliance and as Director of International Market Development for Quebec International. She has served as a Board Member of the Japan-America Society of Maine, the International Relations Council of Quebec and Quebec Export Commissioners Network and has been invited to participate on various advisory committees and as a lecturer / speaker on international trade strategies and business development.
A native of Texas, Julie has lived and worked in various countries. She holds a degree from McGill University as well as a master's in international relations from Laval University.
Juan Cordero is currently the Economic and Tourism Development Director for the City of Guaymas, Sonora, Mexico. He has 10+ years of Economic Development experience, working for the State of Sonora, Mexico ED and the Border City of Nogales, Mexico. He has worked in the US and Mexico in Marketing and Product Development positions.
Juan has helped many companies set up in Mexico by connecting them with all the main players in the Sonora, Mexico Market, in addition to starting and running his own businesses that include Sports Complexes and Shrimp Boats.
Fluent in English and Spanish, he holds a BSBA triple major from the University of Arizona's Eller College of Business, and is an alumni of the US Department of State's International Visitors Program with focus on Small Business Development.
Calandra Cruickshank is co-founder and CEO of StateBook International, the first nationwide online marketplace for economic development and corporate site selection headquartered in N.Y. Calandra specializes in designing and implementing creative campaigns using sustainable and socially responsible programs and strategic alliances between for-profit and non-profit companies and government agencies. She has created and consulted for numerous internet and mobile companies for the past 10 years, including co-founding CommonKindness.com and Good Deed Foundation. She splits her time between Manhattan and the Catskill Mountains in N.Y.
Christian Fletcher has been the Executive Director of the EDC in his hometown of Marble Falls, Texas for four years. Prior to that, he was the director of the local chamber of commerce for five years. He and his wife, Kathy, have two sons in high school and a gaggle of other family members in the community. Christian has degrees from Duke and Yale in academic disciplines totally unrelated to marketing or economic development.
Paul Jacob is an Economist & Policy Analyst at the Halifax Partnership. He has written extensively on Business Retention & Expansion (BRE), Youth Retention in Nova Scotia, and is a contributing writer for the Halifax Index. His latest assignment is project managing the renewal of Halifax’s five-year Economic Strategy.
Paul is a graduate of Queen's University's Economics program and has repatriated back to Nova Scotia. In addition to his work at the Partnership, Paul is a self-proclaimed nerd and academic enthusiast. He spends his free time researching and discussing economics, politics, and astrophysics.
Guillermo Mazier is Vice President of Strategic Accounts for Atlas Advertising. Atlas helps economic developers effectively reach site selection and prospect audiences through branding, digital marketing, and GIS enabled websites. Founded in 2001, Atlas has worked with more communities than any other marketing firm in the past 10 years including 165+ economic development clients in 46 states and six countries
With over a decade of executive marketing and public speaking experience, combined with real-life, in-the-trenches public and private sector marketing experience, his view is unique. He believes that if you want to be a leader in economic development, part of what you need to do is leverage the tools, the people, and the assets that you have and do something that might not be comfortable, that might not be fun, but at least takes you to a new place in a way that is productive and increases the sustainability of our profession.
Guillermo has served as a consultant with the U.S. Department of Commerce in the Caribbean Province of Limon, Costa Rica. He is a Certified Inbound Marketer, and continues to work with the best and brightest in the economic development field. Co-author of the first and only research paper on economic development performance, Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and Their Boards, Guillermo’s successes in the economic development field include: City of Cleveland; Taos, New Mexico; The State of Colorado; Sun Corridor Inc.; Richmond, VA; New Orleans; Nogales, Mexico and numerous U.S. city, state, and federal agencies to name a few.
Prior to his efforts at Atlas Advertising, Guillermo, an international marketer by education and passion, managed 75 partner marketing programs for three Fortune 500 companies. He currently serves on the Young Professionals Board of Advisors for the International Economic Development Council and for the American Lung Association.
Anna Norregaard is responsible for managing Agency Partner Programs, which are designed to help marketing agencies adopt HubSpot inbound marketing software. The Program is about learning how to assess business value from digital marketing services, sell integrated services aimed at delivering lead generation and growth metrics, and adopt on-going delivery and reporting processes to meet client growth goals.
Robert Payne has more than 15 years of digital marketing, technology and economic development experience.He currently serves as director of global account management for the Georgia Department of Economic Development. He and his team help the state of Georgia compete in global commerce, innovation, international trade and tourism across a variety of industry sectors including aerospace, information technology, advanced manufacturing, logistics and destination travel.
Robert's skill sets reach across all aspects of an integrated and multi-channel communication strategy. With a proven track record of generating qualified leads for both the not-for-profit and private industry sectors, he has launched dozens of new product platforms and campaigns for the interactive and software development industries.
As Communications Assistant Director, Taylor works with the AEDC Communications Director to develop and implement all communications, advertising, marketing, public relations, external communications, social media and online presence for AEDC.
On any given weekend evening, Tim Terrentine can be found rockin' the house at a local jazz club. On any given day of the week, you can find Tim visiting Southwest Michigan's existing companies striking a chord of economic growth and community action. From center stage to the plant floor, Tim Terrentine speaks directly to the heart leaving you captivated and moved to action.
While Tim spent much of his youth inspiring others from his church choir and the basketball court, today it is his expertise in strategic planning and communication that he finds most impactful in empowering individuals to change their quality of life through employment. At Southwest Michigan First, Tim's main role is serving as president of the Kalamazoo Regional Chamber of Commerce - a role focused on the support, education and growth of small businesses in the region. In addition, Tim's passion for helping current and future leaders make the most of their potential helps accelerate the brand of the organization's Catalyst Leadership Series, a program geared to empowering Michigan's leaders to greatness.
Tim's enthusiasm for impactful youth leadership programs is recognized by the boards of organizations on which he serves including Kalamazoo Ready 4's, the Governor's Office of Metropolitan and Urban Initiatives, Michigan's Children, the WMU Homer Stryker M.D. School of Medicine and External Advisory Boards at his alumnus Western Michigan University. Outside of his professional responsibilities, Tim identifies his most important role of all to be spending time with wife Gretta and preparing his two children, Olivia and TJ, to be future leaders.
As Vice President of Marketing & Communications, Jennifer manages the strategic marketing and communications efforts of the organization, including providing counsel to the organization's executives and board officers. She also is managing the new regional business branding initiative.
Jennifer has fifteen years of experience in marketing and communications and holds her accreditation of public relations (APR), which signifies a high level of professional experience, competence and ethical standards. She has extensive experience in strategic communications planning, executive consulting, proactive issues management and media relations and is recognized as a thought leader in developing marketing strategies for economic development. Results of her media relations work have appeared in New York Times, Wall Street Journal, Business 2.0, CNET, BNET, CNN.com, USA Today, Delta Sky, Lufthansa Exclusive, AirTran GO, as well as regional, national, international media outlets and industry trade publications.
Jennifer joined the EDC in 2006 as Director of Public Relations and was promoted to her current position in 2012. Prior to her work at the EDC, Jennifer worked as the public relations manager for METROPLAN ORLANDO - the regional transportation planning agency - where she was responsible for media relations, marketing and public involvement. She also has previous marketing experience in the financial services and utility industries. She has received numerous local, state, national and international awards for her work.
Jennifer serves on the marketing committee for Visit Orlando and is involved with the Public Relations Society of America (PRSA Orlando) and the American Marketing Association. Previously, she served on the board of directors of both PRSA Orlando and the Florida Public Relations Association (Orlando) chapter as well as served on the marketing and communications committees for the University of Central Florida (UCF) Nicholson School of Communication, A Gift for Teaching and Harbor House. She is a former adjunct communications professor at the University of Central Florida.
Ben Wright is one of the foremost experts in economic development marketing, with over 18 years of experience, working primarily in North America. In the ten years since he started U.S. based Atlas Advertising, the company has grown to serve more than 70 different economic development clients, in 40+ states and 6 countries.
Ben started his career in economic development as the Chief Economist for the Metro Denver EDC, in Colorado in the early 1990s. He brings a wealth of branding, digital marketing, and GIS experience into every client engagement. Ben helps clients develop and execute innovative marketing strategies, and is a frequent speaker with the International Economic Development Council, Georgia Tech Innovation Institute, and various state and regional economic development conferences.
Having worked all over North America, Ben understands how economic development agencies must compete in a global marketplace. He applies this passion for places and knowledge of people into Atlas Advertising's very core, and, thus, into every project.
Ben is a graduate of Stanford University in California with a degree in economics, with emphasis on urban studies.Ben lives in Denver, CO with his wife and three adventurous daughters.
Instructions and Technology
Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email email@example.com. No refunds or credits will be given for not receiving the dial-in information for the webinar.
• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
- a supported sound card
- speakers or headphones
- a microphone (for speaking during the conference)
• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection
Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)
Cancellation, Refund and No-Show Policy
• Refunds are available with cancellation until ten days prior to any webinar. There are no refunds for cancellations received after this.
• All cancellations must be received in writing by email, fax or mail to Cherrika Gordon (e-mail: firstname.lastname@example.org / fax (202) 223-4745). Cancellations by phone are not accepted.
• All cancellations and requests for a refund within ten days prior to any webinar need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit and each will be given consideration under unforeseen circumstances.
Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office
We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.
CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at email@example.com.