IEDC Bookstore

view cart
or  
or search by tag:  


The most successful online marketing efforts usually have one thing in common, a powerful website dedicated to a purpose. Whether it’s lead generation or talent attraction, data visualization websites are now specialty items and should be treated with the utmost care. Learn about the future of websites and how to leverage them for a variety of uses. Find out how to market your community to the world with cutting-edge techniques and new strategies for collaboration.

 

Join us as we kick off the digital marketing series.  We’ll cover:

 

  • Forecasted trends in web design to help you create a more customizable online experience
  • Top-rated techniques to attract the right audience, such as talent attraction tools to engage a targeted workforce online
  • Predictions for mobile marketing and on-the-go apps

 

Original Air Date: October 4, 2017

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 
Author: Steve Duncan, Guillermo Mazier, and Jennifer Wakefield, APR

A tremendous amount of business is now done online. Each minute EDOs cannot connect with companies online is a day wasted. Digital lead generation allows economic developers to connect with prospects, engage partners, and discover new business opportunities. Supercharge your organization’s digital lead generation efforts with information you gather during this webinar.

 

During this session, we’ll discuss:

 

  • Strategies to ramp up your organization’s digital lead generation efforts
  • How to promote your website using a more customer-focused design
  • Tools for maintaining a dynamic online conversation about your city or town

 

Original Air Date: October 11, 2017

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 
Author: Tarun Gehani, Linda Girard, and Guillermo Mazier

Do you know how to be found by Google? Your website can only succeed if the target audience actually visits. Research has shown that most Internet users never scroll past the first page of their search engine results. Do you know how to get to the top? Search engine optimization helps communities gain the kind of attention they need in the digital age. Easily take advantage of search engine algorithms to catapult your website to the top of search results. Hear how and much more on this webinar.

 

Join us as we explore the following:

  • How to transform your content marketing for search engine optimization
  • Google algorithm updates and how they may impact your page ranking
  • Commonly overlooked strategies that are essential for boosting your website’s competitiveness

 

Original Air Date: October 18, 2017

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 
Author: Bridgett Massengill, Guillermo Mazier

Everyone has an opinion, especially on the Internet.  However, if managed improperly, online content can just as easily create a disadvantage for a community as it can an advantage.  Change the tone of the conversation. Discover how to use data and positioning to tell a better story for your community and EDO. In this webinar, our experts will tell you what kind of information investors and others are looking for.  They’ll then describe how to package that information so that it’s usable and attractive.

 

Be a part of the discussion on the following:

  • How ‘big data’ can be used to present a positive brand for your EDO and community
  • Tools for harnessing the right content to create the most effective storytelling platform
  • Latest trends and methods that will give you a competitive edge and increase your online marketing results

 

Original Air Date: October 25, 2017

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

 

Price Each: varies
 
Author: David Leezer, CEcD, FM; Anthony Ruiz; Sandy Sponaugle; and Peter Tokar

With over 2 billion users on social media platforms these days, everybody is creating their digital presence. But are you maximizing your presence? Are you up to date with the best social media tips and tools? Are you prepared for the increased online competition? Learn about alternative and specialized platforms that connect with the highest value audience. Tune in as two social media experts share how they're getting big results for economic development marketing today.

 

Take part in engaging discussion on the following:

 

  • Social media marketing optimization tactics across the most important platforms for economic development

  • Foundation-building strategies to elevate your prospects, existing company base, and community's brand

  • Best practices of EDOs who are paving the way for online marketing in economic development

 
Original Air Date: November 1, 2017
 
Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.
Price Each: varies
 
Author: Susan Brake; Akia Ashmond Brew, MBA; Donna Doleman, and Guillermo Mazier

The digital marketing series is almost over, and by now, you know the tools and strategies to compete. But how do you measure their effectiveness? Find out how economic development organizations can quantify the value of their marketing activities. Through marketing dashboards, Google analytics, and other digital tools, successful EDOs are showing return on investment (ROI) and winning in today's crowded economic development marketplace. Show your board and investors the impact of your marketing, and benchmark where your community ranks among its peers.


During this session, we'll discuss:


  • Analytical tools and metrics you can use to measure the effectiveness of your digital marketing campaign

  • How to interpret your ROI to determine which online marketing strategies are delivering results and which aren't

  • Tips to make your digital marketing efforts more data-driven in order to effectively measure ROI

 
Original Air Date: November 8, 2017

 

 

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 

Promote your community’s assets far beyond the reach of traditional EDO communications. Unlike 20th century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information. Take full advantage of this IEDC Virtual Learning Opportunity by purchasing the full Digimax series. This special in-depth collection of webinars features best uses of digital marketing for economic development initiatives. Each web seminar will provide instructions on how to use a crucial digital platform or strategy with useful tips for EDOs of all sizes. You will gain a better understanding of how to create a proactive “do it yourself” strategy, and more importantly, a path to implementation.

 

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 
Author: Michelle Cullen and Kevin Johns (Speakers)

The term "smart city" refers to a community's use of technology to streamline municipal processes, from trash pickup to firefighting services. But economic developers can use these tools to optimize their efforts too.

Economic developers can now make decisions about multi-million dollar projects, such as a rail line, or small projects, such as a retail revitalization plan, by tapping into the power of advanced economic analytical tools to calculate ROI. Showcasing your community's smart projects can enhance your brand, attracting new resources and talent.

In this webinar, you will learn:

  • New tools to make your efforts more efficient and targeted; 
  • Ways to justify economic development projects with strong data; and, 
  • How to eliminate economic blind spots on large, complex government investments.

Original Air Date: February 18, 2015

 

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: varies
 

IEDC's Salary Survey of Economic Development Professionals has remained the industry standard reference for compensation, demographic, and professional activity information. Data from thousands of economic development professionals make this an authoritative report of exacting detail.

The Salary Survey is available digitally. Reports will be sent out as an electronic PDF by default. If you would like a print copy, please make a note in the "Comments and Special Instructions" box when making your purchase. 

Participant price is available only to those organizations that filled out the electronic survey sent out by Readex Research. 

Price Each: varies
 

Data drive business decisions as never before. Economic developers can become trusted providers of this data when it is relevant, accurate, detailed and current. Supported by the Site Selectors Guild, the Economic Dvelopment Research Partner's latest paper provides detailed instructions for achieving this goal. The paper explains how economic developers can use new and free sources of information and analytic tools to present the quality data that corporate decision-makers expect, while addressing gaps in the data that can hinder business attraction efforts.


IEDC Members, please visit the EDRP Publications page to download this publication for free.


Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: $75.00
 
Author: Natalie Betts, Marc Coudert and Philipp Muessig (Speakers)

Sustainability is increasingly becoming the “new normal” among industries, corporations and government agencies. It is a concept all communities have heard about. However, many are still uncertain about how to transform sustainability into an actionable economic development strategy.

 In this webinar, IEDC presents a starter kit that contains the basics of how to “do” sustainable economic development. Communities everywhere can take steps to ensure that their economic development programs are grounded in the principles of sustainability. Further, the strategies to be discussed are useful for all EDOs, regardless of their location, budget, size or function.

 Webinar attendees will learn about:

  • Incorporating sustainability into existing ED programs;
  • Launching a new sustainability ED program; and,
  • Networking with local partners on sustainability.

Original Air Date: September 11, 2014

 

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

 

Price Each: varies
 

Growth-oriented companies go by various names and definitions. But whether they are startups or established firms, with steady or fast growth, each has expansion in its sights. This paper follows up on IEDC’s 2011 publication, “Unlocking Entrepreneurship,” to explore approaches that economic developers can use to boost the growth potential of job-generating companies. It defines the characteristics of growth-oriented companies and how to identify them, then profiles nine tools and strategies commonly in practice today for accelerating firm expansion. Broken out by different stages of company growth, the strategies aim to aid expansion primarily through access to expertise, funding, competitive intelligence or connections.

 

Effective January 20, 2016, and in response to the current value of the Canadian dollar to the United States dollar, IEDC offers persons from all Canadian provinces and territories access to our publications at par value to the US dollar. Values will be calculated at time of processing by IEDC staff based on the current exchange rate.

Price Each: $40.00