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Training Course: Real Estate Redevelopment & Reuse

Date: October 26 - 27, 2017

Location: Edmonton, AB

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This course is held in partnership with Economic Developers Association of Alberta (EDA) and has been adapted to fit the professional development needs of the Canadian economic developer. While anyone may attend, all content covered in the course may not be relevant for a U.S. based practitioner.


This course clearly articulates the eight stage process for real estate development and reuse. Specifically, course participants will learn the fundamentals of market and site analysis, financial feasibility, and what political considerations are required to move a development project from conception to realization. Additionally, this course will cover a wide variety of financing tools that are available at the local, regional, and state levels, including tax increment financing, bond financing, tax credits, tax abatements, land assembly, and brownfield redevelopment. Multiple in-class case studies will be used to help participants work through actual financial and regulatory problems.


Course Highlights:

• Housing, retail, office, industrial, hotel, and mixed use development
• The regulatory and approval process including zoning and permitting
• Assessing community involvement and political feasibility
• Public, private and nonprofit financial modeling
• Understanding the pro forma operating statement structure
• Property valuation and capitalization rates
• Brownfield redevelopment phase structure and liability
• Request for qualification/proposal process



October 26

8:00 - 8:30 am


8:30 - 9:00 am


9:00 - 9:45 am

Overview of Real Estate Development & Reuse
During this session, attendees will be introduced to the basics of real estate development and reuse. Participants will be introduced to development process and the roles of the private and public sector and non-profits. Expectations and objectives will be set for the next two days and attendees will be given the opportunity to introduce themselves to the class.

9:45 - 10:45 am

Market and Site Analysis
In this session, participants will learn about two key aspects of development feasibility: market and site analysis. Taking place before a development project is underway, these studies help determine whether a project is a “go” or “no-go.” Participants will look at the various assumptions and inputs that make up a market analysis. The session will also examine how site features and constraints can affect a development project.

10:45 - 11:00 am


11:00 - 11:45 am

The Real World
During this session, participants will learn how the current economic climate is affecting real estate development projects. Interest rates, rental rates and equity requirements will be examined.

11:45 am - 1:00 pm

Lunch on your own

1:00 - 2:15 pm

Financial Feasibility*
This session continues the morning feasibility session with an in-depth look at how to analyze the financial feasibility of a development project. Specifically, participants will learn about the various elements of an operating pro forma, including calculating net operating income and cash flow. Participants will also look at debt and equity financing, as well as how to evaluate a project’s return to the investor(s). This session will be very interactive, with participants applying these tools to an actual case study.

*Participants are asked to bring a calculator to this session.

2:15 - 2:30 pm


2:30 - 4:00 pm

Local Financing and Local Tools for Development
This session provides an overview of local development financing such as tax abatements, bond financing, tax increment financing, special improvement districts and the provision of public infrastructure. In this session, participants will gauge the strengths and weaknesses of these various mechanisms. It will also include redevelopment areas, land assembly, sale-leasebacks and density bonuses.


October 27

9:00 - 10:00 am

Regulatory and Approval Process
Economic developers are often called upon to facilitate or expedite the public approval process. This session will explore the public sector’s regulatory role in land development, focusing on zoning, subdivision and other regulatory constraints and hurdles.

10:00 - 10:45 am

Political Feasibility and Community Involvement
While a proposed project may meet market and financial tests, it is not truly feasible unless it has political and community support. In this session, participants will tackle how to assess political support, involve the community and promote the project’s value to stakeholders.

10:45 - 11:00 am


11:00 am - 12:00 pm

Brownfields Redevelopment
Land contamination, whether real or perceived, is a major reason many properties are not being put to their highest and best use. During this session attendees will be introduced to brownfields assessment and regulation and various programs and incentives for brownfields redevelopment.

Noon - 1:30 pm

Lunch on your own

1:30 - 3:00 pm

Interactive Case Study
In this session, participants will split into groups to tackle real life development opportunities. Drawing on knowledge from the previous sessions, attendees will determine the best practices for approaching a real estate deal.

3:00 - 3:15 pm


3:15 - 4:15 pm

Developer Solicitation, Selection and Agreements
This session provides an in-depth look at developer Request for Proposals (RFP). Participants will discuss proposal evaluation, negotiations and the development and disposition agreement.

4:15 - 4:30 pm

Wrap-up and Certificates


* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**



Eric McSweeney, CEcD, EcD(F), CCIM, ALC
McSweeney & Associates

Eric’s team, McSweeney & Associates, is Canada’s Leading Economic Development Training, Education and Consulting firm. In addition to his economic development credentials, Eric has earned the Accredited Land Consultant (ALC) designation and the coveted Certified Commercial Investment Member (CCIM) real estate designation.

The McSweeney team, formed in 2001, is fueled by a passion to build the capacity of each client to accelerate their community’s economic growth and quality of life. The firm inspires their clients to create communities that are economically sustainable and sensitive to cultural, environmental and social needs. Its work therefore, is providing advice, guidance, and tools for communities to achieve sustainability and to de-mystify what it takes to be successful in economic development. Eric’s industrial land analysis and development experience embraces a great many projects for dozens of municipalities, including Chestermere, Alberta. For Ottawa, Eric developed and sold more than $20M of business park lands.

Eric also led the development of a unique public-private partnership in the development of a joint venture business park. Both public and private sectors shared the benefits of development, while minimizing the risk to each of the parties. The project’s innovation resulted in a case study being profiled at real estate conferences, emulated by others, and published in the International Economic Development Council’s Economic Development Journal. Eric will be pleased to share his industrial land analysis and development experiences with participants.

James S. Russell, CEcD
Executive Vice President and Chief Operating Officer
The Pizzuti Companies

As Executive Vice President and Chief Operating Officer of The Pizzuti Companies, Jim provides oversight of the firm's real estate development, consulting and construction activities at its headquarters in Columbus, Ohio and regional offices in Orlando, Florida and Chicago, Illinois.

Jim joined Pizzuti in 1997 with nearly a decade of experience working in the public sector. He was instrumental in the 2005 establishment of Pizzuti Solutions, the firm's public/private development and consulting division, which is currently providing management and development services for large-scale projects such as a new county courthouse in downtown Columbus, Ohio; a new sheriff's administration building in Nassau County, Florida; and the Exploration Park high-tech research park being built on the grounds of NASA's Kennedy Space Center in Florida.

As COO, Jim also leads The Pizzuti Companies' strategic initiatives and coordinates corporate communications and business development activities.

Jim was awarded the designation as a Certified Economic Developer in 1996 by the International Economic Development Council (IEDC).

His professional affiliations include the American Planning Association (APA); Florida Redevelopment Association; National Association of Industrial and Office Properties (NAIOP); and the Ohio Economic Development Association.



  CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.


Accommodations/Training Location

Coast Edmonton Plaza Hotel
10155 105 Street
Edmonton, AB T5J 1E2

Room Rate: $149 CAD
Cutoff date: October 5, 2017




By Sept 8

Sept 9 - Oct 6

*After Oct 6

IEDC Member

$490 CAD/USD

$630 CAD/USD

$650 CAD/USD


$640 CAD/USD

$780 CAD/USD

$800 CAD/USD

Full Time Student**

$105 CAD/USD

$125 CAD/USD

$145 CAD/USD

*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

** Copy of current transcript required.

  Credit Card

Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.


Partner, group or individual paying by credit card, check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order, or registering with a promo code. Form must be faxed or mailed, and accompanied by payment.

Should you have difficulty registering online, please download the course registration form (PDF).

Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.