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It's All About Relationships: Trends in Supporting Your Existing Businesses

Date: December 12, 2017

Time:  2:30 pm - 4:00 pm ET

Price:  $95 for IEDC members, $135 for Nonmembers

Registration Deadline: December 12 at 11:00 am ET

Instructions will be emailed on December 11

Last date to request a refund or cancel registration: Monday, December 4

Questions? Please contact webinar@iedconline.org


As the saying goes, people do business with those they know, like and trust, which is one reason why relationship building and business retention and expansion (BRE) go hand in hand. Connecting, understanding, and responding to the needs of local businesses helps promote a healthy and stabilized economy. Unsurprisingly, state and local EDOs consistently rank BRE activities as top economic development priorities. This priority will remain paramount, as there are over 28 million small businesses in the United States. In addition, small firms have accounted for 60 percent of net new jobs since the recession.

Business and workforce development initiatives can help communities remain competitive, increase job yield, and create a thriving economy. It is essential that EDOs create BRE plans that support the continued success of their community's businesses. Furthermore, by effectively measuring and publicizing the results of BRE programs, EDOs demonstrate value to stakeholders and illustrate the importance of the economic development profession to the regions they serve. This webinar will examine emerging trends and the importance of BRE initiatives. Recent findings from IEDC's Economic Development Research Partners will also be shared.

Participate in a discussion about the following:

• Best practices in BRE, including program examples from past recipients of IEDC's Excellence in Economic Development Award
• How to accurately measure the value of BRE programs
• Why accurate ROI measurement is an essential ingredient for BRE success




Laith Wardi, CEcD
ExecutivePulse, Inc.
Erie, PA

Laith Wardi, CEcD, is President of ExecutivePulse, Inc. He has worked in the economic development profession for over 20 years. Laith has comprehensive experience in business retention and expansion that includes outreach to hundreds of value-added client companies, work as a resource provider, and 15 years of regional program management. In 1994-95, Laith pioneered the first web based system for business retention. Today, the ExecutivePulse™ Business Intelligence System is the most widely used database for business retention & expansion in North America. As a founder and President of ExecutivePulse Inc., Laith provides skills training, survey development, technology development and management consultation to clients seeking to implement a systematic and sustainable customer outreach program.

Laith is a regular instructor on business retention for the professional certification program sponsored by the International Economic Development Council (IEDC). Laith also speaks to community, economic and workforce development audiences throughout the United States, Canada, and Europe on customer retention, one-to-one database marketing and technology assimilation.

Laith is a graduate of Mercyhurst College and received his economic development certification through IEDC in 2002. In addition to his work in the field of economic development, Laith has experience in real estate management, media sales, and as a strategic planning consultant for both public and private-sector clients.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)


Cancellation, Refund and No-Show Policy

• Refunds are available with cancellation until Monday, December 4. There are no refunds for cancellations received after Monday, December 4.

• All cancellations must be received in writing by email, fax or mail to Cherrika Gordon (e-mail: cgordon@iedconline.org / fax (202) 223-4745). Cancellations by phone are not accepted.

• All cancellations and requests for a refund after Monday, December 4 need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit after Monday, December 4 and each will be given consideration under unforeseen circumstances.


Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office

We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at mrose@iedconline.org.