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Economic Development Week Strategies and Award-Winning Tips

Date: March 15, 2018

Time:  2:30 pm - 4:30 pm ET

Price:  Free

Registration deadline: March 15, 11:00 a.m. ET

Instructions will be emailed on March 14

Questions? Please contact webinar@iedconline.org

 


Gear up for 2018 National Economic Development Week from May 7-12 and build an appreciation for the work that your organization does to stimulate job creation in your community! 2018 is the third year #EconDevWeek will take place, each year gaining more participation and reach. IEDC is providing you with the tools you need to plan a successful campaign, including this free webinar during which you will gain insight from 2017 Excellence in Economic Development Awards winners. Tune in, learn what it took for them to develop and execute award-winning #EconDevWeek celebrations and how you can do the same. Use what you learn during the webinar to:

- Determine and launch a committee
- Establish timelines for your communication campaign
- Utilize resources for planning campaign activities
- Engage elected officials and high-profile community stakeholders
- Document and apply for an IEDC Excellence in Economic Development Award
- Leverage your award campaign successes post celebration
- Simply have fun in the process!

 

 

Speakers:


Sarah A. Larson
Marketing Manager
Invest Buffalo Niagara, NY

About Sarah Larson: She was named Marketing Manager for Invest Buffalo Niagara (InBN) in July of 2017. Her role is a mash-up of brand marketing, lead generation, and project management, with expertise in graphic design, website development, creative campaigns, and injecting innovation across digital platform strategies. Sarah has the privilege of leading a smart, talented, three-person marketing department, its operations, budget, and effectiveness.

Sarah previously served as InBN's Senior Graphic Designer and eventually focused on Website Management, where she led the 2015 site re-launch and initiated proactive, multimedia lead generation efforts. She has supported partner campaigns, marketing materials, and events. Sarah enjoys building relationships and solving problems. Most importantly, she enjoys translating goals into successful online strategies. InBN's most recent recognitions are for it's Relocation Guide and accompanying social media outreach, earning the 2017 PRSA Excalibur Gold Award, and its Economic Development Week Campaign, receiving the silver award from the International Economic Development Council. InBN's website - BuffaloNiagara.org - has been recognized with several awards and is now the second largest lead generation source for InBN's project pipeline.

Before joining InBN in 2004, Sarah spent more than five years at WKBW. She served as a Graphic Designer handling brand visuals, promotional materials, advertising, and event design. Sarah also contributed to on-air graphics, animated promotions, and talent photography.

Sarah has a Bachelors of Fine Arts in Graphic Design from the Rochester Institute of Technology. She channels her creative energy through volunteerism. In particular, Sarah has spent many years serving her childrens' Parent Teacher Organization board, using her passion for education and children in the community. When not working or volunteering, Sarah can be found spending quality time with her husband and three children.

Sarah's Role on Invest Buffalo's #EDW2017 Campaign: Sarah worked closely with a representative from the Invest Buffalo Niagara research department to sketch out a plan and then brainstormed with additional marketing staff in order to developed the InBN 2017 ED Week campaign. The four-person teamset out on a road show meeting with their eight regional county partners to generate content for what became a photographic heavy social media campaign and content rich blog series.


Meridith Marshall
Health and Wellness Champion
Office of Economic Development and International Trade

Meridith Marshall is the Health and Wellness Champion for the Office of Economic Development and International Trade. In this position, she is responsible for implementing the strategic action plan advancing the health and wellness of Colorado's business community and deploying the Colorado Blueprint 2.0. In 2017, Meridith was awarded IEDC's 40 Under 40 award recognizing young talent in the economic development profession. In 2009, she graduated from Drake University with a minor in neuroscience, a bachelor of science in business administration with a major in economics and a master of business administration.

Kim and Meredith's Role with the Project:

The Economic Development Council of Colorado (EDCC) and the Colorado Office of Economic Development and International Trade (OEDIT) worked together to develop and execute a statewide marketing strategy to celebrate Economic Development Week. Kim Woodworth, operations director for the EDCC, worked in coordination with Meridith Marshall, health and wellness champion and senior regional manager for Regional Development with OEDIT.

Meridith’s team worked on the Colorado specific Economic Development Week Tool Kit. Within this tool kit, economic development organizations were encouraged to participate by telling their story based on a recent Resiliency Study conducted by OEDIT. Each day had a different theme, which was based on the five criteria found in this study, that makes communities around the State of Colorado resilient. OEDIT then worked on a proclamation with Governor Hickenlooper and filmed a video which was distributed through OEDIT and EDCC’s communication channels. EDCC conducted a strategic marketing plan which included timely e-blasts and social media campaign, encouraging statewide members to participate. OEDIT and EDCC also pushed out complimentary press releases to statewide media channels increasing the visibility and importance of Economic Development Week.


Sharon Mikesell
Administrative Analyst
City of Seaside, CA

Sharon is the City of Seaside's staff liaison to the Community Development Block Grant program and a key member of Seaside's economic development team, helping Seaside earn three CALED Awards of MERIT.

Prior to her arrival in Seaside, Sharon administered road maintenance in Tuolumne County's special districts utilizing a variety of funding mechanisms. Also and during the Dot-com heydey, she was Product Manager for InspectaCam high magnification video inspection systems. Sharon holds a degree in Communication Studies and kicked off her professional life on several award-winning radio news teams.

Sharon's Role on Seaside's #EDW2017 Campaign: Sharon served as "ninja", i.e. the covert social media maven who posted, and re-tweeted a wide variety of selfies, maximizing exposure of the pictures and in her spare time, helped with crafting the selfie sticks labeled #SeasideLove and #EDW2017. This promotion gave international exposure to Seaside businesses featured in the selfies and expanded the creative uses of social media in Seaside.


Gloria Stearns
Economic Development Program Manager
City of Seaside, CA

Gloria works with businesses and placemaking/branding activities and has led Seaside to win a gold IEDC award and a CALED award for economic development marketing, shifting perceptions of Seaside.

She has worked in Milwaukee to create jobs. Placemaking, art and green infrastructure were tools used to facilitate over $200 million of investment over a period of five years. Altogether, Gloria has worked in the economic development, urban planning and landscape architecture fields for over 10 years. Prior to that, she focused on business development with a Fortune 500 company.

Gloria's Role on Seaside's #EDW2017 Campaign: Gloria Stearns is the image consultant for Seaside, doing branding and economic development marketing by serving as spokesperson for #SeasideLove #EDW2017. She promoted #SeasideLove #EDW2017 using a variety of media outlets and encouraged the community to have fun with their ideas promoting Economic Development Week.


Kimberly E. Woodworth
Operations Director
Economic Development Council of Colorado

Kimberly Woodworth joined the Economic Development Council of Colorado (EDCC) as the operations manager in January 2016. As the operations manager, Kimberly directs the EDCC’s daily operations, helps plan and coordinates conferences and regional events, and manages its annual budget.

Prior to joining the EDCC, Woodworth served as operations manager for Metro Denver Economic Development Corp. (Metro Denver EDC). In that position she managed a $4 million budget, coordinated meetings for the Metro Denver EDC and its three industry coalitions, and led events management, including the annual Site Selection Conference. In addition, Woodworth assisted with company expansion and recruitment activities for the Metro Denver region.

Prior to working with the Metro Denver EDC, she spent six years with The Denver Brass, a local non-profit music organization, serving as the marketing and PR director.

Kimberly earned a Bachelor’s degree in Fine Arts with an emphasis in Graphic Design, from the University of Northern Colorado, in 1999. Kimberly is currently working on obtaining her certification with IEDC’s Certified Economic Developer (CEcD) program.

Kim's Role on "EDCC's #EDW2017 Campaign: Kim worked with the Colorado Office of Economic Development and International Trade, their strategic partners, to develop and execute the strategy for EDCC's Economic Development Week campaign.

 

Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.

Audio

• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)

Web

• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)