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Ring in 2020 with New Leads: How to Optimize your Investment Attraction and Marketing Practices

Date: December 5, 2019

Time:  2:30 pm - 4:00 pm

Price:  Free

Registration Deadline: December 5th at 11:00 am ET

Instructions will be emailed on Tuesday, December 3rd

Questions? Please contact webinar@iedconline.org


Join lead generation and marketing experts, Erika Magder and Alissa Sklar for a discussion around business intelligence, lead generation and marketing techniques to help successfully market your region to investors. How to find the right companies to target? What to say to them? And how can you track their engagement level through marketing and analytics? Moderated by Sam Driggers, an expert in FDI attraction and member of IEDC’s International Advisory Committee, this webinar is relevant for economic developers with responsibility for business development and marketing.




Erika Magder
Vice President, Global Sales & Products
Research Consultants International FDI, Inc.
Montréal, QC

Erika Magder is the Vice President responsible for global sales and products at Research Consultants International. Erika understands global business requirements, having worked for eight years for one of the largest global language services providers. As Director of Business Development at TransPerfect, Erika assisted Fortune 500 as well as fast growing companies with their international growth initiatives.

Erika started her career in economic development on the market research side and developed advanced research protocols and surveying techniques in order to identify fast-growing companies. She worked with a number of international and local economic development organizations to help them promote their regions to potential investors.

Erika acted as an in-country representative for the East and West Midlands Regions in the UK meeting with companies in Canada to present the region as an investment location. Erika’s wealth of global experience is an asset to Research Consultants International’s clients as she can provide strategic advice on which sectors and regions are most active and that can provide the best results for our clients.

Erika earned her Bachelor of Commerce from the Queen’s University in Kingston Ontario, specializing in marketing and international business.

Alissa Sklar, Ph.D.
Vice President Marketing
GIS Planning
Montréal, QC

Dr. Sklar is a recognized expert in economic development communication, marketing, and social media. As the vice president of marketing for GIS Planning, she works directly with clients to develop and fine-tune marketing campaigns to promote their use of ZoomProspector Enterprise and Intelligence Components. Using the customized, collaborative approach that has always distinguished GIS Planning’s relationship with its clients, Dr. Sklar works to expand and fine-tune the reach of location brands in the highly competitive field of economic development.

With a Ph.D. and M.A. in Communication and Cultural Studies from the University of Massachusetts at Amherst, Dr. Sklar has worked extensively in both private and academic sectors, serving as a social media consultant for economic development agencies, full time faculty member at Concordia University’s Department of Communication Studies, a research consultant at McGill University, blogger, and multiple award-winning journalist.

The focus of Dr. Sklar’s research and writing has been on information and communication technologies and community cultures. She believes that using these technologies thoughtfully and effectively requires a skillful combination of knowledge, critique and creativity. Dr. Sklar has provided strategic teaching, consultation and training in educational, cultural and business settings for a variety of audiences across North America, synthesizing and presenting complex information in accessible and practical ways.

Sam Driggers
Global Frontiers
San Francisco, CA

Sam Driggers, CEcD has more than 25 years of international, statewide, and local experience in trade promotion, business and economic development. Sam’s California-based international economic development work spans the state’s organizational ecosystem with program directorships at the former California Technology, Trade and Commerce Agency, Sacramento Metro Chamber, California Asian Pacific Chamber of Commerce, and GlobalSF, a trade and FDI organization based in San Francisco. Sam began his professional career in Washington, D.C. interning for Ambassador Michael A. Samuels, eventually transitioning as an international development recruiter for an agricultural focused non-governmental organization (ACDI-VOCA) and relocating to their West Coast regional recruitment office in Sacramento, California.

Sam earned his Master’s degree in International Trade and Policy Studies from the Monterey Institute of International Studies in 1997, his undergraduate degrees in Economic History and African Political Studies from the University of Cape Town, and Rhodes University in South Africa. His specialized economic development education includes: Oklahoma University’s Economic Development Institute, Leading Economic Growth coursework from Harvard University’s Executive Education program, and completion of the Evidenced-Based Policy Research Methods programme through the United Nations University – Maastricht University, Netherlands. Sam maintains his certified economic developer professional accreditation in IEDC and is the 2019 chair of their International Advisory Committee. He is particularly interested in the importance of cross-border trade and investment connectivity among economic development organizations, how they facilitate global flows and increase prosperity.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)