Switch to Full View

One Size Does Not Fit All

Date: February 27, 2020

Time: 2:30 pm - 3:30 pm ET

Instructions will be emailed on Tuesday, February 25

Questions? Please contact webinar@iedconline.org


Far too often, communities think that having one or two programs to support entrepreneurs is sufficient. But in reality, each stage and type of business has unique challenges and opportunities. Economic developers and entrepreneurship support organizations need to understand the different types and stages of small business, as well as their needs in order to successfully support entrepreneurship in their community.

Learn about microenterprises, main street businesses, second stage companies, and innovation-led businesses, as well as what you need to know to support them in your region, at this free webinar!

This webinar is supported by a grant from the Ewing Marion Kauffman Foundation. In 2020, IEDC and our partner UMKC SourceLink will develop a set of training courses and credential for professionals working on entrepreneurship-led economic development. Interested in learning more about this initiative? Join our mailing list.




Penny Lewandowski
Change at the Edges
Grand Rapids, MI

Recognized as a thought leader in entrepreneurship and building an entrepreneurial culture, Penny Lewandowski helps entrepreneur support organizations understand new ways to think about economic development – especially how a grow-from-within strategy leads to thriving and sustainable economies. She is a frequent speaker on entrepreneurship-led economic development, as well as leadership topics that cover everything from fear, knowing when to leave and how to deal with the unexpected success. She also authors a blog, “Penny on the Edge.”

Prior to starting Change at the Edges, Penny was recruited to the Edward Lowe Foundation where she first served as director of entrepreneurship and then as vice president of external relations and strategic direction. In her roles, Penny was responsible for program development and delivery, developing a strong national presence for the foundation, and for cultivating and managing relationships with the foundation’s partners in entrepreneurship and economic development. Before joining the foundation, she was executive director of the Greater Baltimore Technology Council and served as director of entrepreneurship and education for the Morino Institute, a nationally recognized entrepreneurship program in Reston, Virginia. She also directed George Mason University’s Century Club, a group formed to build alliances between the university and business community.

Penny serves on the board of the International Economic Development Council and is an accredited coach through the International Coaching Federation. In 2003 the Kauffman Foundation, in conjunction with the Ernst & Young Entrepreneur of the Year awards, named Penny as the recipient of its prestigious “National Supporter of Entrepreneurship” award.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)