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Training Course: Entrepreneurial and Small Business Development Strategies

Date: September 17 - 18, 2020

Location: Baltimore, MD

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This course is held in partnership with Maryland Economic Development Association.

 

This multi-faceted course explores the core aspects of entrepreneurial and small business development including value-add partnerships, technical assistance programs, financing, business incubation and more. Entrepreneurs and small businesses stimulate job creation, develop crucial innovations in both products and services and promote the diversification of the economic base. In this course, you will learn the financial and managerial tools economic developers use to create a climate that encourages entrepreneurial and small business development. Also, practitioners will examine the barriers they face and how communities can leverage their economic development resources to build highly integrated networks to help businesses thrive in the global economy.

 

Course Highlights:

• Identifying and addressing the needs of entrepreneurs
• Defining urban v. rural-focused entrepreneurial and small business strategies
• Managing technical assistance (e.g., economic gardening) programs
• Development and management of business incubators
• Understanding federal and state government resources (e.g., SBDCs)
• Financing programs including micro-lending, venture capital, and angel networks
• Creating a technical assistance tracking system to measure job growth and etc.

 

Agenda

September 17

8:30 - 9:00 am

Registration

9:00 - 10:15 am

Introduction to Entrepreneurship: Who are Entrepreneurs?
This course begins with a description and deeper analysis of entrepreneurial trends, survival rates, job creation, patents and etc. Specifically, this session will lay out the characteristics of entrepreneurs and small business owners, the barriers they face and how economic development organizations can promote entrepreneurial development by making their regions more fertile for entrepreneurs. Also, this session will review the different types of entrepreneurial businesses (e.g., survival, micro-enterprise, lifestyle, second-stage growth and etc.) to help practitioners better understand what resources are needed to assist an array of entrepreneurs.

10:30 am - 12:00 pm

Economic Gardening
This session will introduce attendees to economic gardening and how it fits into a comprehensive entrepreneurial development strategy. Having a deep understanding of your regional labor market is critical to making effective economic development policy decisions. In addition, this session will help practitioners understand ways to benchmark their economic development strategies using multiple data points.

12:00 - 1:30 pm

Lunch on your own

1:30 - 3:00 pm

The Role of Economic Development Organizations
This session will discuss the types of assistance (e.g., micro-lending, economic gardening, rural entrepreneurship, tech-based economic development, university connections/partnerships and etc.) typically available to entrepreneurs. In today's knowledge economy, the role entrepreneurs (e.g.: individuals that transform ideas into commercial and industrial uses) are key concerns to a community's business climate. Economic development organizations need to have an entrepreneurial and small business development strategy that augments the business climate of their respective community.

3:15 - 4:30 pm

Interactive Case Study
This session will focus on targeting public and private resources to assist entrepreneurs and small business in different stages of growth and maturity. Practitioners need to treat entrepreneurs and small businesses differently depending on their level of growth and development. This session will help EDOs learn how to successfully diversify the business climate within their community and add to the overall distinctiveness of your economic base by targeting ED resources more effectively.

 

September 18

9:00 - 10:15 am

Rural Entrepreneurship
Encouraging entrepreneurship is a growing strategy in rural America and beyond. This session addresses how to provide rural entrepreneurs and small business owners with the necessary skills to help them establish networks of business service providers, manage a wide-variety of clients and employ the most recent innovations in technology to help grow their businesses.

10:30 am - 12:00 pm

SBA Financing and Small Business Lending
Capital is critical at every stage of business development - start-up, expansion and to remain competitive. After evaluating how much cash a small business owner has on hand, an economic developer can guide owners to capital that can be used to translate business ideas into products and services, and purchase fixed assets, such as buildings and equipment. This session will highlight financial programs that support small business development and will teach you how to help make small businesses more attractive to private investors and lenders. Topics included are SBA programs and other traditional funding programs.

12:00 - 1:15 pm

Lunch on your own

1:15 - 2:30 pm

Financing and Equity Options for Entrepreneurs and Small Businesses
There are other viable options for entrepreneurs to acquire small business development funding such as commercial banks, angel investors and SBTDC programs. This session will help practitioners better understand the diverse set of funding sources available. Also, this session will improve the practitioners understanding of what lenders and angel investors are typically looking for in a start-up venture.

2:45 - 4:30 pm

Incubator Support
In order for businesses to be successful, they need to identify a location where it can operate, sell and/or manufacture products or services and where it can have access to a network of business support services. Incubators across the country support small and emerging businesses by fulfilling these basic needs. During this session attendees will learn how to develop business incubators to foster small business growth in their community.

4:30 - 4:45 pm

Wrap-up and Certificates

 

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**

 

Instructors

Mo Collins
Principal
Entrepreneurial Communities
Des Moines, IA

Mo Collins is a New Economy specialist with expertise in technology innovation, new economy workforce and entrepreneurial ecosystems. Collins served in progressive, senior-level roles at the University of Northern Iowa (UNI) between 1997 and 2014 building tech-driven resources to serve startups and scaleups. Many of these programs have been scaled or commercialized, earning personal and professional awards from the International Economic Development Council (2014), the National Association of Women Business Owners (2017), the University Economic Development Association (2010, 2014), the Technology Association of Iowa, the Association of Small Business Development Centers (2010, 2012) and others. Collins is currently a principal at Entrepreneurial Communities, a consultancy founded in 2014 serving the economic and community development field. She speaks regularly throughout the United States and Canada on topics associated with entrepreneurial ecosystems, new economy workforce and women in business. She is nationally known as a top tier trainer, providing insight and bold approaches to help communities and women in business thrive in the new economy.


Carol Lauffer
Principal
Business Cluster Development LLC
Palo Alto, CA

As Principal and owner of Business Cluster Development (BCD), Carol has helped more than 80 communities, universities and corporations across the U.S. to plan and deploy successful strategies and programs that support entrepreneurship, create new businesses, move innovative products to market, and build strong ecosystems and clusters, resulting in economic diversification, job creation, technology commercialization, and economic growth. Carol has hands-on experience with a range of entrepreneurial support programs, including accelerators, incubators, coworking, maker spaces, and various hybrids. She has significant expertise in cluster-based entrepreneurial support programs and strategies. Prior to BCD, Carol was Managing Director of Panasonic’s corporate, venture-backed incubator in Cupertino, California and a Principal in its $100 million venture fund. She managed an organization in San Jose, California that helped software entrepreneurs to start their businesses and connect with investors and experts, and early in her career, managed business assistance programs for the Ben Franklin Partnership in Philadelphia. Carol has 30+ years of experience supporting entrepreneurship and small business, and economic development. In addition, she has served on the management teams and advisory boards of several incubators. As a dedicated member of the industry, Carol served on the board of the International Business Innovation Association (InBIA), holding the post of Chair of the Board of Directors of InBIA in 2010-11. Currently, she serves on the board of the International Economic Development Council (IEDC). Carol is a course instructor for both organizations’ professional development programs, and a frequent speaker on best practices for entrepreneurial support organizations, ecosystem assessment and development, and targeting technology clusters and other verticals for economic development. In April 2015, InBIA honored Carol with the President’s Award for Lifetime Achievement, recognizing her significant contributions to the association and the industry. Carol earned a Master of City Planning from the University of Pennsylvania and a BA from Northwestern University. She is a travel enthusiast with visits to more than 50 countries across 6 continents, and 46 states.

 

Certification

  CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

 

Accommodations/Training Location

Hotel Indigo Baltimore
24 West Franklin Street
Baltimore, MD 21201
855-914-1370

Room Rate: $130
Group Code: S20
Cutoff Date: August 18, 2020

 

Registration

 

By Aug 7

Aug 8 - Sept 4

*After Sept 4

IEDC Member

$505

$650

$670

Non-member

$660

$805

$825

Full Time Student**

$110

$130

$150

*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

** Copy of current transcript required.

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Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.

  Check / PO

Individual paying by check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.


Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.