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Economic Development Academy

Date: September 22 - 25, 2020

Location: Online (This course is no longer being held in Minneapolis, MN. See below for more details.)


The Economic Development Academy meets the certification requirements for the Real Estate Development and Reuse and the Neighborhood Development Strategies courses. These courses can be taken separately by going to the course page to register. The Economic Development Academy is held in partnership with the Minnesota Economic Development Foundation.

Registration in the Economic Development Academy includes:

• Virtual Happy Hour
September 21, 5:00 – 6:00 PM ET - Meet your classroom peers before the courses begin!

• Real Estate Development and Reuse - Online Training Course
September 22, 10:30 AM – 5:00 PM - September 23, 10:30 AM – 4:00 PM ET
-- Course Overview and Highlights
-- Agenda
-- Instructors

• CEcD Exam Essentials - Online Workshop
September 23, 4:15 – 5:45 PM ET
-- Overview

• Neighborhood Development Strategies- Online Training Course
September 24-25, 2020, 10:30 AM – 5 PM ET
-- Course Overview and Highlights
-- Agenda
-- Instructors

Additional Information:

Real Estate Development and Reuse

Date: September 22 - 23, 2020
Location: Online (This course is no longer being held in Minneapolis, MN. See below for more details.)
Time: 10:30 am - 5:00 pm ET (Sept 22) and 10:30- 4:00 pm ET (Sept 23)

This course clearly articulates the eight stage process for real estate development and reuse. Specifically, course participants will learn the fundamentals of market and site analysis, financial feasibility, and what political considerations are required to move a development project from conception to realization. Additionally, this course will cover a wide variety of financing tools that are available at the local, regional, and state levels, including tax increment financing, bond financing, tax credits, tax abatements, land assembly, and brownfield redevelopment. Multiple in-class case studies will be used to help participants work through actual financial and regulatory problems.


Course Highlights:

• Housing, retail, office, industrial, hotel, and mixed use development
• The regulatory and approval process including zoning and permitting
• Assessing community involvement and political feasibility
• Public, private and nonprofit financial modeling
• Understanding the pro forma operating statement structure
• Property valuation and capitalization rates
• Brownfield redevelopment phase structure and liability
• Request for qualification/proposal process



September 22




Overview of Real Estate Development & Reuse
During this session, attendees will be introduced to the basics of real estate development and reuse. Participants will be introduced to development process and the roles of the private and public sector and non-profits. Expectations and objectives will be set for the next two days and attendees will be given the opportunity to introduce themselves to the class.


Market and Site Analysis
In this session, participants will learn about two key aspects of development feasibility: market and site analysis. Taking place before a development project is underway, these studies help determine whether a project is a “go” or “no-go.” Participants will look at the various assumptions and inputs that make up a market analysis. The session will also examine how site features and constraints can affect a development project.




The Real World
During this session, participants will learn how the current economic climate is affecting real estate development projects. Interest rates, rental rates and equity requirements will be examined.


Lunch on your own


Financial Feasibility*
This session continues the morning feasibility session with an in-depth look at how to analyze the financial feasibility of a development project. Specifically, participants will learn about the various elements of an operating pro forma, including calculating net operating income and cash flow. Participants will also look at debt and equity financing, as well as how to evaluate a project’s return to the investor(s). This session will be very interactive, with participants applying these tools to an actual case study.

*Participants are asked to bring a calculator to this session.




Local Financing and Local Tools for Development
This session provides an overview of local development financing such as tax abatements, bond financing, tax increment financing, special improvement districts and the provision of public infrastructure. In this session, participants will gauge the strengths and weaknesses of these various mechanisms. It will also include redevelopment areas, land assembly, sale-leasebacks and density bonuses.


September 23


Regulatory and Approval Process
Economic developers are often called upon to facilitate or expedite the public approval process. This session will explore the public sector’s regulatory role in land development, focusing on zoning, subdivision and other regulatory constraints and hurdles.


Political Feasibility and Community Involvement
While a proposed project may meet market and financial tests, it is not truly feasible unless it has political and community support. In this session, participants will tackle how to assess political support, involve the community and promote the project’s value to stakeholders.




Brownfields Redevelopment
Land contamination, whether real or perceived, is a major reason many properties are not being put to their highest and best use. During this session attendees will be introduced to brownfields assessment and regulation and various programs and incentives for brownfields redevelopment.


Lunch on your own


Interactive Case Study
In this session, participants will split into groups to tackle real life development opportunities. Drawing on knowledge from the previous sessions, attendees will determine the best practices for approaching a real estate deal.




Developer Solicitation, Selection and Agreements
This session provides an in-depth look at developer Request for Proposals (RFP). Participants will discuss proposal evaluation, negotiations and the development and disposition agreement.


Wrap-up and Certificates


* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, attendance at all sessions on day 1 (Thursday) and day 2 of the course (Friday), as well as your participation in the interactive course activities are required to earn full credit. Partial credit is not given.**



Rob S. Hunden
Hunden Strategic Partners
Chicago, IL

Mr. Hunden and his firm offer extensive experience in the economics of major real estate projects. Mr. Hunden has provided expertise for over 200 projects including Toronto’s Woodbine Live!, the Kansas City Power & Light District, 4th Street Live! (Louisville), the Indianapolis Downtown Marriott, Chicago’s Union Station redevelopment, the New Yorker Hotel, Conseco Fieldhouse, Fort Worth Omni, and numerous convention hotels, convention centers and mixed-use districts. Prior to starting HSP in 2006, he served as Vice President of Johnson Consulting in Chicago. There, he led specialized work on hotels, conference centers, sports, urban entertainment-retail districts and convention centers. Previously, he conducted real estate finance and transactions at Landauer Associates and Grubb & Ellis. His public-sector experience includes managing projects for the Indianapolis Bond Bank and the Indianapolis Mayor’s Office, including the 1999 Indiana Convention Center expansion, the RCA Dome expansion, and Conseco Fieldhouse financial development. He has written articles on convention hotel development and taught college-level Destination Development courses. He also sits on advisory board for DePaul’s School of Hospitality.

Mr. Hunden is a member of the International Society of Hospitality Consultants (ISHC), ULI, IEDC, IDA, ICMA, IAAM and GFOA. He has conducted IEDC panel discussions and taught numerous professional development courses for IEDC. He has also spoken at the Greek Conference on Tourism and the Bond Buyer’s “Tourism as Economic Development” conference.

Robert Lewis, CEcD, FAICP
Assistant Professor
Urban Planning & Development, Saint Louis University
St. Louis, MO

Bob became a professor of urban planning and development at Saint Louis University in the summer of 2018 after retiring from Development Strategies, a St. Louis-based planning and development consulting firm. Bob is a former principal and part-owner of Development Strategies where he was employed for 30 years. Prior to that, he was a planner with the consulting firm of Team Four and with the St. Louis County Department of Planning. The focus of Bob’s professional work was—and remains—the analysis of the market, economic, and organizational forces that influence urban development and economic growth. Clients include state and local governments, private property owners, real estate developers, corporations, government agencies, non-profits, and large institutions all around the USA. At SLU, Bob teaches in the Master’s degree program for Urban Planning and Development. His courses include the foundations of planning, land use planning, the impacts of planning and economic development, real estate and economic development, and an interdisciplinary studio class that works on a real world community development challenge. Bob continues to consult, as well. A native of Glencoe, Illinois, in the Chicago area, Bob holds a master's degree in city and regional planning from Southern Illinois University at Edwardsville (1976) and a bachelor's degree in business economics from Miami University in Oxford, Ohio (1973). He is a Fellow of the American Institute of Certified Planners and is a Certified Economic Developer.

Deborah Smith, SIOR, CEcD
Vice President
Industrial Cushman & Wakefield/EGS Commercial Real Estate
Birmingham, AL

Deborah joined Cushman and Wakefield | EGS Commercial Real Estate (C&W | EGS) in 2008 and is an active member of the C&W | EGS Industrial Brokerage Tenant Representation Team for Alabama. She specializes in industrial and land brokerage, real estate consulting and leasing and brings a unique skill set to her clients due to her extensive background in the public sector and economic development. Since Joining C&W | EGS, Deborah has been involved in the disposition of over three million SF of industrial buildings and worked on several high profile site selection requirements. Deborah also uses her land expertise to help clients with industrial and retail land development. Prior to joining C&W | EGS, Deborah spent seventeen years in economic development, This included her position as Executive Director of the Jefferson County Economic and Industrial Development Authority (JCEIDA) where she led the development of the McCalla and Lakeshore Jefferson Metropolitan Parks, creating close to $1 billion in capital investment and securing numerous companies including OfficeMax, Home Depot, McKessen Pharmaceuticals, and Magna, as well as data centers for Wells Fargo (formerly Wachovia), Southern Company and Blue Cross / Blue Shield. Deborah is a Certified Economic Developer and has recently completed two terms as a national Board member for the National Association of Industrial and Office Properties (NAIOP).

Neighborhood Development Strategies

Date: September 24 - 25, 2020
Location: Online (This course is no longer being held in Minneapolis, MN. See below for more details.)
Time: 10:30 am - 5:00 pm ET (Sept 24) and 10:30- 4:00 pm ET (Sept 25)

This practitioner-driven course uses the case study method to complement current neighborhood development theory. Participants will learn how to identify the major neighborhood actors, their objectives, and strategies for redevelopment, in addition to understanding the process for creating a strategic economic development plan to meet the neighborhood development goals. Specifically, this course will examine social capital (e.g., linkages, networks, talent, etc.), environmental capital (e.g., stewardship, residual management, etc.) and economic capital (e.g., investment and reinvestment) facing distressed neighborhoods and offer solutions to address local needs.


Course Highlights:

• Asset creation, wealth creation, and enterprise development & expansion
• Housing development, real estate speculation, and tax-base stabilization
• Public and private sector role in combating inner city unemployment
• Examining historical and current neighborhood trends
• Performing leakage assessments and gap analyses
• Aligning strategic plans for multiple neighborhood groups
• Understanding the underserved needs for banking and grocery
• Working with media to share success stories



September 24


Economic development's core activities generally include retaining, creating and attracting businesses and jobs. Neighborhood economic development programs strive to improve the economic well-being and quality of life within a city or region by providing jobs and strengthening the tax base. This session will provide an overview of the basic tools and strategies used to economically improve neighborhoods. Expectations and objectives will be set for the next two days and attendees will be given the opportunity to introduce themselves to the class.




Players, Roles and Leadership
As in traditional economic development, it is important that public and private stakeholders work cooperatively to create a safe and healthy community. During this session, you will learn about the people, businesses and institutions in a typical neighborhood, the different roles each plays, and how you can engage in effective working relationships with various stakeholders.


Lunch on your own


The Neighborhood Economy
Before embarking on an economic development plan for a community, it is important to establish a baseline understanding of the neighborhood economy. By understanding the market dimensions of a particular neighborhood, economic developers can define a community's competitive strengths and align resources around focused strategies, all with an eye toward supporting businesses and marketing community assets.




Neighborhood Commercial Development
Neighborhood commercial development provides jobs for local residents as well as a tax base for the community. This session will focus on various mechanisms to achieve these goals. Since revitalization initiatives are multi-faceted, efforts must address improvements to the built environment as well as the social and economic conditions of the district and its surroundings. The session will highlight the importance of urban design, political and financial support, and the role of retail and non-retail establishments in strengthening the economic foundation of neighborhoods. An overview of business incentive programs that can be used to encourage investment will also be provided.


September 25


Workforce Development
This session focuses on one of the most important features of neighborhood development and revitalization: human capital. Workforce development and training programs, micro enterprise development, youth entrepreneurship, business development and safety are all components of economic development that support neighborhood development efforts. These programs will be discussed as well as how to facilitate and organize them within your neighborhood.




Community Economic Development
Economic development means the building of assets for a community and those who live there. A number of community economic development strategies have emerged in recent years to help build personal assets for individuals as well as the tax base for a community. This session will look at how economic developers can use banking, farmers' markets, entrepreneurship among other targeted strategies to support and enhance their economic development activity. The session will consider how community economic development can support new neighborhood developments, and the tools to get it done.


Lunch on your own


Disaster Preparedness and Recovery
Disaster recovery planning and preparedness is no longer strictly for communities that regularly experience earthquakes or hurricanes. Whether the potential disasters are natural or manmade, communities must plan for disaster recovery in order to mitigate the impact that such a disaster could have on local businesses and residents. Planning for post-disaster situations can be a complicated, challenging and controversial process. Yet, a community engaging in difficult conversations regarding redevelopment choices before a major disaster strikes can help the community avoid dissatisfaction in an already challenging situation afterwards. Economic development professionals are uniquely positioned in the community to facilitate economic recovery - both before and after a disaster. Through their established connections with local businesses, they can coordinate involvement and leverage resources from the business community and are likely to take a leadership role in facilitating job recovery. This session will provide guidance to economic development professionals on the economic recovery process to stabilize the community‘s economic base after a disaster.


Interactive Neighborhood Development Case Study


* Agenda subject to change

**Please note: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, attendance at all sessions on day 1 (Thursday) and day 2 of the course (Friday), as well as your participation in the interactive course activities are required to earn full credit. Partial credit is not given.**



Dionne Baux
Director of Urban Programs
Main Street America
Chicago, IL

As Director of Urban Programs, Dionne leads the initiative to broaden the Center’s offerings and engagement in urban neighborhood commercial districts. Dionne has over a decade of experience in project coordination in the fields of urban economic development and commercial district revitalization. She has extensive expertise engaging community stakeholders, identifying and implementing projects in conjunction with community based organizations, government institutions, and real estate development, as well as supporting capacity building opportunities.

Before joining the Center in 2016, Dionne served as Senior Program Officer for Local Initiatives Support Corporation (LISC) Chicago where she managed economic development initiatives for the Chicago office, developed and led the award winning Business District Leadership program and the nationally recognized Smart Communities demonstration. Before LISC Chicago, Dionne served as a Financial Planning Analyst for the City of Chicago’s Department of Community Development where she administered the Tax Increment Finance Interest Subsidy program for developers, rehabilitation grant programs to eligible Chicagoan residents and small business owners. Dionne holds a master’s degree in public administration from Roosevelt University and a bachelor’s degree in communications from the University of Illinois at Chicago.

Dionne is a Faculty Advisor to the National League of Cities (NLC) as part of NLC’s Equitable Economic Development (EED) Fellowship program for the City of Austin, Texas. Austin is facing explosive population growth which has resulted in an affordability crisis. Austin, TX’s EED fellowship focuses on working with current entrepreneurs and businesses owners are facing this affordability crisis to ensure everyone shares in the City’s growing prosperity.

Dionne also serves as an advisor board member to the Center of Technology in Government, University of Albany, SUNY IMLS research project “Enabling, Smart Inclusive and Connected Communities: The Role of Public Libraries” to provide strategic advice to the research team.

Locally, Dionne serves in an advisory board capacity to several entities in Chicago such as the Community Law Project, Active Transportation Alliance and Growing Homes, Inc.

Michael Berne
Founder & President
MJB Consulting
New York, NY and Berkeley, CA

Michael J. Berne is one of North America’s leading experts and futurists on Downtown and Main Street business districts as well as the retail industry more generally.

As the Founder and President of MJB Consulting, Michael has amassed more than twenty years of experience in conducting market analyses, developing citywide retail plans, devising revitalization and recruitment strategies as well as spearheading implementation efforts on behalf of public, quasi-public, non-profit and private sector clients across the U.S., Canada and the U.K.

Michael is a regular presenter and keynote speaker at industry conferences, including those of the International Downtown Association (IDA), the National Main Street Center, the International Council of Shopping Centers (ICSC), the International Economic Development Council (IEDC), the American Planning Association (APA) and the Urban Land Institute (ULI), among others.

Michael has lectured at University of Pennsylvania, Pratt Institute, City University of New York (CUNY) and the University of California, Berkeley. He has served on expert advisory panels for the ULI and IEDC. He is quoted often in high-profile publications such as the Financial Times, TheStreet and the Washington Post.

In addition to his widely followed “Retail Contrarian” blog, Michael has penned numerous articles for ULI’s monthly magazine, Urban Land, and authored the chapter on retail in “Suburban Remix: Creating the Next Generation of Urban Places” (Island Press, 2018). He is a founding Board member of a new online publication called the American Downtown Revitalization Review (ADRR).

Michael has also served on IDA’s Board of Directors, including a term as the Vice Chair of its Executive Committee.

Before founding MJB Consulting, Michael worked on market studies and commercial revitalization for a planning consultancy, leasing and acquisitions for an urban retail developer, and policy analysis for a citywide elected official.

Michael received a B.A. degree from Columbia University (Columbia College) in New York City, and an M.Phil degree from Cambridge University (Gonville & Caius College) in the U.K.

A native New Yorker, Michael currently splits his time between residences/offices in Manhattan’s Union Square and Berkeley’s Elmwood neighborhood.

Diane Lupke, CEcD, FM
Diane Lupke & Associates, Inc.
Newton, WI

Ms. Diane Lupke, CEcD, FM has more than thirty years of experience, currently as President of Diane Lupke & Associates, Inc., an economic development consulting firm, and previous experience in banking, government, and academia. Her work focuses on the identification of unique assets and opportunities on which a community can build, grow, and sustain itself over time and the financial and organizational structures to support them. She has provided technical assistance to more than one hundred cities, states, and non-profit organizations.

Ms. Lupke has special expertise in working with distressed communities and emerging markets, in particular, sub–economic regions and micro clusters. Ms. Lupke wrote tax and financial incentive legislation creating or modifying enterprise zones in seven States and provided technical assistance to eleven Federal Empowerment Zones. Ms. Lupke has also written legislation to create seed and venture capital funds and support angel investments.

The wide range of her practice includes work focused on:

- Strategic Planning and Organizational Capacity
- Competitive Asset Analysis
- Industrial Policy Design and Restructuring
- Talent Strategies
- Seed Capital, Financing, and Tax Legislation
- Rural Town and Region Regeneration

Prior to founding Diane Lupke & Associates in 1990, Ms. Lupke held management positions with Trustcorp Bank and the State of Indiana. Earlier, she was a Research Associate at Indiana University where she also served as an Adjunct Professor.

Ms Lupke has been an active member of the International Economic Development Council for many years and received the Chairman’s Award for Excellence in Economic Development in 2012. She previously served on its Board of Directors. She is on the Editorial Board of the Journal of Multistate Taxation and Incentives, serves as the North American Editor for the journal Local Policy based in the United Kingdom, and co-authored the OECD publication Entrepreneurship: A Catalyst for Urban Regeneration.


CEcD Exam Essentials Workshop

Date: September 23, 2020
Location: Online
Time: 4:15 pm – 5:45 pm

The CEcD Exam Essentials workshop will provide attendees with a complete overview of the Certified Economic Developer exam process and provide you with tools and techniques that can be used for preparing for the certification exam. This workshop is a requirement for individuals who are planning to sit for the certification exam.



  CEcD logo

Both Courses and the CEcD Exam Essentials workshop provided within the Economic Development Academy meet the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.




By August 14

Aug 15 - Sept 11

*After Sept 11

IEDC Member








Full Time Student**




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Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.

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Individual paying by check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.

Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.