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Online Training Course: Economic Development Marketing and Attraction

Date: November 17, 2020Time: 12:00 am
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NOVEL CORONAVIRUS COVID-19 IMPACT ON SCHEDULED IEDC PROGRAMS

IEDC continues to monitor the rapidly changing situation related to the spread of COVID-19. We understand that concerns for health, safety, and the impact on meeting attendance, among other issues, are affecting our members.

Absent federal travel restrictions and/or local, state, or regional decisions to close venues, IEDC has not canceled any of its meetings. At these events, we commit to maintaining all appropriate sanitary, health, and safety measures and encourage attendees to follow guidelines recommended by the Centers for Disease Control and Prevention and the World Health Organization. If there are any changes to event schedules, we will provide information to registrants about virtual options that may be available and/or other specific details.

Our satisfaction guarantees and our refund, substitution, cancellation, and postponement policies remain in place for your benefit. Please refer to specific program pages on our event calendar for details or contact us at reception@iedconline.org to be connected to appropriate staff to address your concerns.


 

» Agenda
» Instructors
» Certification
» Registration

 


This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, website design, and current trends in foreign direct investnment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don'ts of economic development marketing and attraction.

 

Course Highlights:

• Identifying target audiences using data-driven techniques
• Developing a community marketing plan and brand
• Garnering internal and external support for the marketing campaign
• Engaging social media and website design to target new markets
• Making the most of your foreign direct investment efforts
• Benchmarking, evaluating, and monitoring the marketing plan

 

Agenda


Agenda is forthcoming.

 

Instructors

Sandy Sponaugle
Founder and CEO
Platinum PR
Frederick, MD

Sandy Sponaugle is a Marketing and PR consultant for economic development and tourism-based organizations looking to upscale their results and empower their multi-generational staff with cutting-edge social media, internet marketing, and traditional media strategies.

Sandy is the CEO/Founder of Platinum PR, an economic development marketing and public relations firm supporting economic development professionals across the east coast. Founded in 2002, Platinum PR creates & implements customized communications plans to help communities grow and diversify their economies and job opportunities for residents.

Sandy is a graduate of Shepherd University with a Bachelor of Science in economics and business administration. She started her career as a Research Specialist at the Jefferson County Development Authority in Charles Town, WV and most recently as a Business Development Specialist in the Frederick County Office of Economic Development in Frederick, MD.

Sandy is an active member of industry organizations such as the Maryland Economic Development Association (MEDA) and the International Economic Development Council (IEDC) and has instructed the “Marketing & Business Attraction” course as part of the Chesapeake Basic Economic Development Course for the past six years. She is an active member of community organizations such as the Shepherdstown Rotary, and leadership programs such as Leadership Maryland. She has received rewards such as the PR Professional of the Year by The American Advertising Federation – Greater Frederick.


Ben Wright
CEO
Atlas
Boulder, CO

Ben Wright, Founder and CEO of Atlas Integrated, started exploring cities and traveling at a really young age, inspired by my Grandfather, who had epic stories of the road from his time as a Broadway and traveling stage actor. I do now for work what I would do if I wasn’t working: get to know places inside and out. And, when I’m not working, I’m lugging my wife and three daughters all over Denver and the western US. Ben has done a variety of things that have evolved around one thing - a passion for connecting people to places, and great experiences. The companies he has founded include, Atlas Advertising, Community Systems, and Upsuite, and have grown to serve hundreds of customers in 48 states and six countries.

He knows enough to be dangerous about design and technology, but what he really knows is how human beings use modern tools to engage with experiences - places they visit, places they are considering buying or leasing real estate in, places they are thinking about locating a business in, and places they want to work in.

 

Certification

  CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

 

Registration

 

By Oct 9

Oct 10 - Nov 6

*After Nov 6

IEDC Member

$505

$650

$670

Non-member

$660

$805

$825

Full Time Student**

$110

$130

$150

*Walk-in registrations will be accepted. Full payment must be made on-site in order to attend the course.

** Copy of current transcript required.

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Individual paying by credit card: Click this button if you are registering as an individual IEDC member or nonmember and paying by credit card.

  Check / PO

Individual paying by check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.


Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.