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Online Training Course: Entrepreneurial and Small Business Development Strategies

Date: March 25 - 26, 2021

Time: 11:00 a.m. - 5:30 p.m. ET

Location: Online



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This multi-faceted course explores the core aspects of entrepreneurial and small business development including value-add partnerships, technical assistance programs, financing, business incubation and more. Entrepreneurs and small businesses stimulate job creation, develop crucial innovations in both products and services and promote the diversification of the economic base. In this course, you will learn the financial and managerial tools economic developers use to create a climate that encourages entrepreneurial and small business development. Also, practitioners will examine the barriers they face and how communities can leverage their economic development resources to build highly integrated networks to help businesses thrive in the global economy.


Course Highlights:

• Identifying and addressing the needs of entrepreneurs
• Defining urban v. rural-focused entrepreneurial and small business strategies
• Managing technical assistance (e.g., economic gardening) programs
• Development and management of business incubators
• Understanding federal and state government resources (e.g., SBDCs)
• Financing programs including micro-lending, venture capital, and angel networks
• Creating a technical assistance tracking system to measure job growth and etc.



March 25


IEDC Opening Remarks/Introduction


Introduction to Entrepreneurship

Our opening session takes a deep look at the entrepreneur stack: who is an entrepreneur and what do they need to succeed in today's economy.




Incubators, Accelerators, Coworking, and Other Ways to Support Entrepreneurs

This session looks at some of the most effective support resources we can provide to startup and scaling business


The Role of ED's

Building entrepreneurial ecosystems or tech-led innovation districts are key to long-term support of regional startup and scale up activity. We will look at how it works and who is doing it in urban and rural regions.


March 26


Debt and Equity Financing SBA

We will explore the differences between debt and equity financing, showcase SBA programs which support both, and offer guidance on how to refer and support companies seeking capital.


Serving Growth Companies

Serving growth companies (Stage II) is critical to regional economic growth. Economic Gardening is a premier tool supporting these companies in part, through delivery of actionable business information. Guest Speaker, Dr. O'Neal will discuss the development of the Florida Economic Gardening Institute (FEGI) and the role that Stage II business assistance services can play in transforming existing business growth strategies.




Community Challenge and Solution


Short Break


Rural Entrepreneurship

Encouraging entrepreneurship is a growing strategy in rural America and beyond. This session addresses how to provide rural entrepreneurs and small business owners with the necessary skills to help them establish networks of business service providers, manage a wide-variety of clients and employ the most recent innovations in technology to help grow their businesses.



Open Discussion Forum

Q&A for all participants, all instructors.


* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**



Carol Lauffer
Business Cluster Development
Palo Alto, CA

As Principal and owner of Business Cluster Development (BCD), Carol has helped more than 80 communities, universities and corporations across the U.S. to plan and deploy successful strategies and programs that support entrepreneurship, create new businesses, move innovative products to market, and build strong ecosystems and clusters, resulting in economic diversification, job creation, technology commercialization, and economic growth. Carol has hands-on experience with a range of entrepreneurial support programs, including accelerators, incubators, coworking, maker spaces, and various hybrids. She has significant expertise in cluster-based entrepreneurial support programs and strategies. Prior to BCD, Carol was Managing Director of Panasonic’s corporate, venture-backed incubator in Cupertino, California and a Principal in its $100 million venture fund. She managed an organization in San Jose, California that helped software entrepreneurs to start their businesses and connect with investors and experts, and early in her career, managed business assistance programs for the Ben Franklin Partnership in Philadelphia. Carol has 30+ years of experience supporting entrepreneurship and small business, and economic development. In addition, she has served on the management teams and advisory boards of several incubators. As a dedicated member of the industry, Carol served on the board of the International Business Innovation Association (InBIA), holding the post of Chair of the Board of Directors of InBIA in 2010-11. Currently, she serves on the board of the International Economic Development Council (IEDC). Carol is a course instructor for both organizations’ professional development programs, and a frequent speaker on best practices for entrepreneurial support organizations, ecosystem assessment and development, and targeting technology clusters and other verticals for economic development. In April 2015, InBIA honored Carol with the President’s Award for Lifetime Achievement, recognizing her significant contributions to the association and the industry. Carol earned a Master of City Planning from the University of Pennsylvania and a BA from Northwestern University. She is a travel enthusiast with visits to more than 50 countries across 6 continents, and 46 states.

Erik Pages
President and Founder
EntreWorks Consulting
Arlington, VA

Erik R. Pages is President and Founder of EntreWorks Consulting ( www.entreworks.net ), an economic development consulting and policy development firm focused on helping communities and organizations achieve their entrepreneurial potential. Since its founding, EntreWorks has worked with communities in 46 states and overseas. Recent engagements include work for the Appalachian Regional Commission, the Pentagon’s Office of Economic Adjustment, the National Association of Counties, the US Small Business Administration, and for communities in Alabama, Georgia, Indiana, Maryland, Pennsylvania, Texas, Virginia, and Wisconsin.

He previously served as Policy Director for the National Commission on Entrepreneurship, and has also held senior positions at the U.S. Department of Commerce's Economic Development Administration and on Capitol Hill. He is a Senior Fellow at the Center for Regional Economic Competitiveness and serves on the Alexandria/Arlington Regional Workforce Council and on the Board of Directors of the Global Entrepreneurship Network. He received his Ph.D. from Georgetown University, where he has served as an Adjunct Professor. He also holds degrees from Dickinson College (Phi Beta Kappa) and the University of Pittsburgh.



  CEcD logo

This course meets the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.




By Feb 12

Feb 13 - Mar 12

After Mar 12

IEDC Member








Full Time Student**




** Copy of current transcript required.

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Individual paying by check or purchase order: Click this button to download a form (PDF) if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.

Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: prodev@iedconline.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.