Accelerating Growth through Entrepreneurship-Led Economic Development

Online

Time: 11:00 a.m. - 4:00 p.m. ET
Location: Online

In this interactive course, participants will gain a thorough knowledge of business stages and how to provide support and financial resources addressed specifically to their needs The course will help participants develop a deep appreciation for the unique needs and challenges of minority and women-owned businesses, and the benefits of building ecosystems in communities of color. Participants will also learn to appreciate the role of legislators and policy makers, how storytelling can influence stakeholders, and a deeper understanding of rural cultures.

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Course Highlights:

• Overview of the types and stages of businesses, and how to serve their different needs
• Evaluate when companies need funding, the types of funding, and where to find it
• Assist entrepreneurs in creating sustainable growth, and preparing them for potential crises
• Establishing entrepreneurial ecosystems in communities of color and understanding the reality of challenges faced by minority, women, and LGBT owned companies.
• Understanding the unique issues in developing entrepreneurs in rural areas
• Learn how to communicate with decision-makers about the benefits of ELED
• The art of storytelling and how to tell your story

Agenda

Day 1
11:00 - 11:20 am	Program start and introductions
11:20 - 11:45 am	Business Types, Stages, Resources, and Innovative Practices This session will discuss different types of entrepreneurs and the business growth continuum from idea/inception, prototype, rollout, to growth, expansion, and maturity/exit. We explore microenterprise, main street entrepreneurs, what they need, and what resources serve them.
11:45 - 12:15 pm	Breakout group – Exercise 9 Attendees identify community resources that support microenterprises and main street business.
12:15 – 12:30 pm	Share key takeaways – short bio break
12:30 - 12:50 pm	Innovation-Led Business This session delves into innovation-led businesses, what entrepreneurs need and resources that serve them.
12:50 - 1:10 pm	Breakout group – Exercise 10 Attendees identify community resources that support innovation-led entrepreneurs.
1:10 - 1:30 pm	Share key takeaways
1:30 - 2:00 pm	Lunch break
2:00 - 2:20 pm	Second Stage Companies and Entrepreneurial Role Changes This session will address second-stage entrepreneurs, provide a framework for business’ growth, discuss their needs, resources, and support network.
2:20 - 2:45 pm	Breakout group – Exercise 11 Attendees identify community resources that support second stage businesses.
2:45 – 3:00 pm	Share key takeaways
3:00 - 3:20 pm	Challenges of Diverse Communities and Building an Entrepreneurial Ecosystem in Rural Communities This session will look at the unique challenges of diverse entrepreneurs and business owners in rural settings
3:20 - 3:45 pm	Breakout group – Exercise 12 Attendees will identify the unique challenges facing diverse entrepreneurs in their community, and how ELED principles may be adjusted if their community is rural.
3:45 – 4:00 pm	Key takeaways and wrap-up for the day

Day 2
11:00 - 11:20 am	Program start and introductions
11:20 - 11:45 am	Capital for Entrepreneurs Today we turn our attention to key areas of support for entrepreneurs. In this session, instructors will address the capital continuum to include funding, debt, equity, and bootstrapping.
11:45 - 12:15 pm	Breakout group – Exercise 13 Attendees identify what the capital continuum looks like in their community and where there may be gaps.
12:15 – 12:30 pm	Share key takeaways – short bio break
12:30 - 12:50 pm	Corporate Engagement What does corporate engagement with entrepreneurial companies look like? This session will discuss the benefits, the five key exchanges, keys to success, and innovative practices.
12:50 - 1:10 pm	Breakout group – Exercise 14 Attendees define how they can encourage more corporate engagement with entrepreneurs in their community.
1:10 - 1:30 pm	Share key takeaways
1:30 - 2:00 pm	Lunch break
2:00 - 2:20 pm	Creating a Supportive Policy Environment Now we turn our attention to policy.
2:20 - 2:45 pm	Share key takeaways as a group
2:45 – 3:00 pm	Storytelling We look at what storytelling looks like in a supportive entrepreneurial ecosystem.
3:00 - 3:30 pm	Breakout group – Exercise 15 Based upon what they have learned during ELED II, attendees will adjust and fine-tune their community’s project plan that they started during ELED I.
3:30 - 4:00 pm	Description of project plan Key takeaways and wrap-up for the day

* Agenda subject to change
PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.

Registration

REGISTER

	By September 14	September 15-October 8	After October 8
IEDC Member	$505	$650	$670
Non-member	$660	$805	$825
Full Time Student**	$110	$130	$150

** Copy of current transcript required.

Individual paying by check or purchase order:
Download this form if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.

Cancellation & No-Show Policy

Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: [email protected] at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.

Group Discount

Organizations registering three (3) or more individuals for an IEDC course are eligible for a 10% discount off the applicable registration rate for each attendee. To take advantage of the discount, the course registrations should be submitted together using this course registration form. In addition, please make note of the discount under the "payment information" portion of the registration form. If you have any questions about the group discount, please contact us at (202) 223-7800.

Materials

Each course attendee will receive a copy of the corresponding training manual as a part of the basic registration fee.

Additionally, each of the manuals is available for purchase. To order any of IEDC's manuals, visit the IEDC store. If you have any questions, please contact Becca Thomas at [email protected] or (202) 545-6947.

Contact

For information regarding course registration and logistics, please contact our professional development team at [email protected], or call (202) 223-7800.

Instructors

Joy Wilkins, CEcD, HLM

Serving Communities, LLC.

Atlanta, GA