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#DIGIMAX - IEDC Virtual Learning Fall Series

The Future of Economic Development Is Online: Get the Most from Digital Marketing with a Six-Part Webinar Series


Wednesdays
Dates: October 4 - November 8
Time: 2:30 p.m. - 4:00 p.m. ET


A deal you simply can't pass up! Save $90 if you register now.

Full Series Rates:
IEDC Members: Was $285 - Now $195 (includes three remaining webinars)
Non-Members: Was $405 - Now $315 (includes three remaining webinars)

Save $90 by signing up for the entire series! Not an IEDC member? Join today and experience additional savings as well. Call our membership team at 202.942.9485 for more information.

Individual webinars are $95 for members and $135 for non-members.

 

 

What your peers said about IEDC's last digital marketing webinar series:

"Economic developers WILL fall behind if they can't leverage or adopt a digital first approach to marketing and attraction. Guillermo and the IEDC team pack a marketing punch and information that I can use now and later. Thank you, IEDC and Atlas, for putting on a world-class digital marketing series."

"The webinars were extremely well done and easy to follow. The information was stellar!"

"I appreciate the detail given during these presentations. I especially like that they showed the various tools and websites that can be useful to EDOs."

 

Maximizing Your Digital Marketing Capability Means a More Competitive EDO

Promote your community's assets far beyond the reach of traditional EDO communications. Unlike 20th century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. Perhaps the most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads. This series will help you remain competitive in the global marketplace. Take full advantage of this IEDC Virtual Learning Opportunity by registering for the full series. Harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:

• Moving beyond the average ED website
• Generating leads online for less money and better results
• Winning Google's attention and ranking higher in searches
• Telling better community stories online
• Learning the metrics and show marketing ROI

This October and November, IEDC will offer a special in-depth series of web seminars on the best use of digital marketing for economic development initiatives. Each web seminar will provide instructions on how to use a crucial digital platform or strategy with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "do it yourself" strategy, and more importantly, a path to implementation.

 

 

IEDC's 2017 #DIGIMAX Calendar


Online Storytelling

Date: Wednesday, October 25
Time: 2:30 pm - 4:00 pm ET

Everyone has an opinion, especially on the Internet. However, if managed improperly, online content can just as easily create a disadvantage for a community as it can an advantage. Change the tone of the conversation. Discover how to use data and positioning to tell a better story for your community and EDO. In this webinar, our experts will tell you what kind of information investors and others are looking for. They'll then describe how to package that information so that it's usable and attractive.

Be a part of the discussion on the following:

• How ‘big data' can be used to present a positive brand for your EDO and community
• Tools for harnessing the right content to create the most effective storytelling platform
• Latest trends and methods that will give you a competitive edge and increase your online marketing results

 

 

Moderator


Sandy Sponaugle
CEO & Founder
Platinum PR
Baltimore, MD

Sandy is the CEO and Founder of Platinum PR, an economic development marketing and public relations firm supporting economic development professionals across the east coast. Founded in 2002, Platinum PR employs Sandy’s passion of helping communities grow and diversify their economies and job opportunities for residents. She brings her expertise in communications, social media, marketing, economic development, and tourism to help clients create & implement customized communications plans.

Sandy is a graduate of Shepherd University with a Bachelor of Science in economics and business administration. She previously served as a Research Specialist at the Jefferson County Development Authority in Charles Town, WV and most recently as a Business Development Specialist in the Frederick County Office of Economic Development in Frederick, MD.

Sandy is also a member of the Maryland Economic Development Association (MEDA) and the International Economic Development Council (IEDC) and has instructed the “Marketing & Business Attraction” course as part of the Chesapeake Basic Economic Development Course for the past five years.

Speakers

Bridgett Massengill
President & CEO
Thrive Regional Partnership, Inc.
Chattanooga, TN

Bridgett Massengill serves as the President/CEO of the Thrive Regional Partnership, Inc., an independent nonprofit organization working across the 16-county tristate Chattanooga TN | GA | AL region to ignite responsible and inspired growth for the next forty years.

Bridgett began this work in 2012 as the project manager and executive director of Thrive 2055, then an inaugural program housed at the Chattanooga Area Chamber of Commerce focused on creating a vision and action plan for the tristate region to make the most of economic opportunities while preserving what is most loved about the region’s home communities. Upon completion, she led the creation of the Thrive Regional Partnership, Inc. to continue to inspire place-making efforts in the surrounding Chattanooga region and provide a long-term sustaining entity for the resulting action plan.

Before joining Thrive in 2012, Bridgett was principal of her own downtown development consulting firm which she established in 2007. During that time, she assisted over 45 communities in improving their local economies based on Main Street's Four Point Approach®. She previously served as the executive director of the Johnson City Development Authority in northeast Tennessee, leading the effort to implement tax increment financing across the entire downtown district. She reshaped the brand for downtown into an attractive, desirable place to invest. Prior to that, she spent five years as a legislative budget analysis specialist for both the House and Senate bodies of the Tennessee General Assembly.

Bridgett holds a master’s degree in public administration with a planning and development concentration from East Tennessee State University, and a bachelor’s degree in political science from the University of Tennessee at Chattanooga. She and her husband reside in Ooltewah, Tennessee with their 8 year old twin daughters.


Ben Wright
CEO
Community Systems
Denver, CO

As CEO of Community Systems, Ben Wright spends his time helping economic developers use the internet to help their communities be considered in expansion and relocation projects, and to work smarter in the process. Since founding Community Systems, the Denver, Colorado, USA based company has grown to serve over 280 different economic development customers in 42+ US states and 6 countries. This includes many of the highest-ranked EDOs in the country such as the Tennessee Valley Authority and Georgia Economic Development Department, as well as hundreds of small and rural communities.

Ben started his career in economic development as the Chief Economist for the Metro Denver EDC in Colorado in the early 1990s. As an entrepreneur, economic developer, and a board member of the International Economic Development Council, Ben has helped to define how economic developers can use the internet to build their community’s competitiveness and vitality. He is a frequent speaker with the International Economic Development Council, Georgia Tech Innovation Institute, and various state and regional economic development conferences.

Ben is a graduate of Stanford University in California with a degree in economics, with emphasis on urban studies. Ben lives in Boulder, CO with his wife and three adventurous daughters. He has finished three triathlons, and to do so learned to swim for distance for the first time at age 40.

 

Social Media in 2018 - Use It or Lose It

Date: Wednesday, November 1
Time: 2:30 pm - 4:00 pm ET

With over 2 billion users on social media platforms these days, everybody is creating their digital presence. But are you maximizing your presence? Are you up to date with the best social media tips and tools? Are you prepared for the increased online competition? Learn about alternative and specialized platforms that connect with the highest value audience. Tune in as two social media experts share how they're getting big results for economic development marketing today.

Take part in engaging discussion on the following:

• Social media marketing optimization tactics across the most important platforms for economic development
• Foundation-building strategies to elevate your prospects, existing company base, and community's brand
• Best practices of EDOs who are paving the way for online marketing in economic development

 

 

Moderator:

Sandy Sponaugle
CEO & Founder
Platinum PR
Baltimore, MD

Sandy is the CEO and Founder of Platinum PR, an economic development marketing and public relations firm supporting economic development professionals across the east coast. Founded in 2002, Platinum PR employs Sandy’s passion of helping communities grow and diversify their economies and job opportunities for residents. She brings her expertise in communications, social media, marketing, economic development, and tourism to help clients create & implement customized communications plans.

Sandy is a graduate of Shepherd University with a Bachelor of Science in economics and business administration. She previously served as a Research Specialist at the Jefferson County Development Authority in Charles Town, WV and most recently as a Business Development Specialist in the Frederick County Office of Economic Development in Frederick, MD.

Sandy is also a member of the Maryland Economic Development Association (MEDA) and the International Economic Development Council (IEDC) and has instructed the “Marketing & Business Attraction” course as part of the Chesapeake Basic Economic Development Course for the past five years.

Speaker:

David Leezer, CEcD, FM
Director of Economic Development
City of St. Charles
St. Charles, MO

David A. Leezer FM, CEcD serves as Director of Economic Development for the City of St. Charles, Missouri and has held that position since April, 2011. During his tenure, the city has experience over $200 million of new investment. He has improved the city's marketing efforts, especially in the area of electronic marketing and social media and created the department's first ever strategic plan. Leezer also led the department in its acquisition of its Accredited Economic Development (AEDO) status.

Prior to joining the city, he worked for the St. Louis County (MO) Economic Council serving as a Vice President for the organization. He was also employed as the Director of Economic Development for St. Charles County (MO) and also worked as an economic development specialist for Ameren Corporation and Central Illinois Public Service (CIPS).

Leezer is has earned the designation of Fellow Member (FM) Certified Economic Developer (CEcD). He is the current Chair of the IEDC Sustainability Committee and is past-Chair of the AEDO Committee. Leezer is also an adjunct professor for Southern Illinois University - Edwardsville lecturing on Strategic Planning, Needs Assessment, Crisis Management, Livability and Economic Development.


Anthony Ruiz
Senior Director, Communications and Public Affairs
Las Vegas Global Economic Alliance
Las Vegas, NV

Anthony James Ruiz serves as the Senior Director of Communications and Public Affairs for the Las Vegas Global Economic Alliance. In this role, he manages public affairs initiatives for the LVGEA and builds strategic partnerships that further the organization’s mission. Additionally, he is responsible for developing marketing and communication strategies in order to elevate the overall brand of the LVGEA, implementing and maintaining marketing campaigns as well as performing external communication functions with the goal of furthering business attraction and expansion efforts in Southern Nevada.

Anthony completed his undergraduate degree at Lewis & Clark College in Portland, Oregon, and earned a dual degree in Political Science and Rhetoric & Media Studies. After graduation, he went to work for Oregon aviation entrepreneur, Jack Erickson and the Erickson Group as a Business Analyst and Marketing Specialist.


Peter Tokar
Director of Economic Development
City of Alpharetta, Georgia
Alpharetta, GA

Creativity and Innovation have always been a passion for Peter Tokar. Earning his degree in advertising and graphic design, Peter planned on winning Addy awards for a big NY Ad firm. However, his career path took a creative turn of its own during the great recession. Working odd jobs in hospitality, sales and whatever freelance work he could find, Peter went back to school to get his Masters of Business Administration from Nova Southeastern University who offered the degree with a specialization in Entrepreneurship. After graduating, Peter found himself working of all places, in the economic development department of a local government. Economic Development was different though. If there is a creative sliver of government, it is economic development.

In the 10 years since, Peter has been crafting community outreach programs, business assistance programs for local businesses, launching innovation centers for start-up tech entrepreneurs, sponsored kids coding programs in the local community and help bring life and vibrancy to the cities he has been a servant to. Peter is passionate about what he does and is always trying to find that innovative element that will bring positive change and growth to a community.

 

Marketing for ROI. Seriously.

Date: Wednesday, November 8
Time: 2:30 pm - 4:00 pm ET

The digital marketing series is almost over, and by now, you know the tools and strategies to compete. But how do you measure their effectiveness? Find out how economic development organizations can quantify the value of their marketing activities. Through marketing dashboards, Google analytics, and other digital tools, successful EDOs are showing return on investment (ROI) and winning in today's crowded economic development marketplace. Show your board and investors the impact of your marketing, and benchmark where your community ranks among its peers.

During this session, we'll discuss:

• Analytical tools and metrics you can use to measure the effectiveness of your digital marketing campaign

• How to interpret your ROI to determine which online marketing strategies are delivering results and which aren't

• Tips to make your digital marketing efforts more data-driven in order to effectively measure ROI

 

Moderator:

Akia Ashmond Brew, MBA
Director, Marketing
International Economic Development Council
Washington, DC

Akia Ashmond Brew has over 20 years of experience in all disciplines of traditional and digital communication, including marketing and branding. She has worked for the Smithsonian Institution; Integrated Systems Analysts, Inc; Virginia Minority Supplier Development Council; the International City/County Management Association and other organizations in the public and private sectors. Most notably, Akia is the founder of Brandbuilder, a DC-based company which has built and branded several online communities in the areas of corporate and personal branding. She is also the creator of two communications tools for entrepreneurs, the Brandbuilder Continuous Improvement Process™ model and Brandbuilder Vision and Mission Map™.

In addition, Akia is a columnist for MBE Magazine, a publication which serves small and diverse business owners and supplier inclusion champions. She is the co-author of Seen and Sustained - Best Practices in Communication for Small Businesses. For over seven years, Akia has also served as an adjunct professor of marketing, advertising, communications and other business courses at Trinity University in Washington, DC where she lectures to graduate and undergraduate students.

Speaker:

Susan Brake
Vice President
Development Counsellors International
Denver, CO

With more than a decade of marketing and branding experience, Susan is in charge of developing and implementing marketing plans for cities and states across the United States. Susan currently helps to manage the Denver office and serves as a lead strategist on national economic development marketing plans for such clients as Iowa Economic Development Authority, Source Cincinnati, Iowa Economic Development Authority, Wake County Economic Development and the Port of Long Beach.

Susan is also the lead digital strategist on all economic development clients including Columbus 2020, and provides tools and counsel DCI teams need to implement digital tactics on behalf of clients. In addition to client service, Susan manages DCI's overall digital marketing efforts including Economic Development's 40 under 40 award and the content marketing strategy for DCI's website.


Donna Doleman
Senior Vice President, Marketing and Communications
Ann Arbor SPARK
Ann Arbor, MI

Donna Doleman is the Senior Vice President, Marketing and Communications for Ann Arbor SPARK. In this role, Donna developed SPARK’s integrated marketing strategy and oversees digital outbound marketing, website, social media, PR, video communications, and all events. Under Donna’s leadership, SPARK has won multi-year marketing awards from regional, state and international economic development organizations in its successful promotion of the Ann Arbor USA brand.

With over 25 years of experience, Donna’s passion for strategic marketing has taken her expertise to corporate, governmental, nonprofit organizations, and small businesses throughout the state. Notably she served as Regional Marketing Director, Michigan Region, for Pfizer Global Pharmaceuticals, leading the marketing strategy for Pfizer’s cardiovascular, arthritis/pain, and mental health brands throughout the state. Donna also created DLA Group LLC, a strategic marketing consulting firm and provided her marketing expertise to the Michigan Small Business and Development Center (SBDC) clients.

In addition to her marketing career, Donna is an entrepreneur who is passionate about creating environments that promote natural wellness. She founded Natural Kids® in 2006, an award-winning organization promoting green lifestyles, products, programs and initiatives to ultimately benefit the health of children.

Donna earned a Bachelor of Science degree in Health Care Administration from Florida A&M University and a Masters degree in Business Administration from State University of New York at Buffalo.


Guillermo Mazier
CEO
Atlas Advertising
Denver, CO

Guillermo Mazier is CEO of Atlas Advertising, a niche digital marketing, strategy, and creative firm whose goal as a company is to connect people to places and ideas to action. With more than 10 years of public and private sector marketing experience, Guillermo understands the intricacies and nuances involved in marketing places and communities. He has developed the experience, credibility, and networks that allow him to span many different worlds with the end goal being to achieve the highest results for clients. Guillermo has been with Atlas since 2009, serving in multiple roles during his tenure at the advertising agency that specializes in marketing for the economic development and tourism industries.