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#DIGIMAX - IEDC Virtual Learning Fall Series

The Future of Economic Development Is Online: Get the Most from Digital Marketing with a Six-Part Webinar Series


Wednesdays
Dates: October 4 - November 8
Time: 2:30 p.m. - 4:00 p.m. ET

The final webinar is $95 for members and $135 for non-members.

 

What your peers said about IEDC's last digital marketing webinar series:

"Economic developers WILL fall behind if they can't leverage or adopt a digital first approach to marketing and attraction. Guillermo and the IEDC team pack a marketing punch and information that I can use now and later. Thank you, IEDC and Atlas, for putting on a world-class digital marketing series."

"The webinars were extremely well done and easy to follow. The information was stellar!"

"I appreciate the detail given during these presentations. I especially like that they showed the various tools and websites that can be useful to EDOs."

 

Maximizing Your Digital Marketing Capability Means a More Competitive EDO

Promote your community's assets far beyond the reach of traditional EDO communications. Unlike 20th century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. Perhaps the most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads. This series will help you remain competitive in the global marketplace. Take full advantage of this IEDC Virtual Learning Opportunity by registering for the full series. Harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:

• Moving beyond the average ED website
• Generating leads online for less money and better results
• Winning Google's attention and ranking higher in searches
• Telling better community stories online
• Learning the metrics and show marketing ROI

This October and November, IEDC will offer a special in-depth series of web seminars on the best use of digital marketing for economic development initiatives. Each web seminar will provide instructions on how to use a crucial digital platform or strategy with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "do it yourself" strategy, and more importantly, a path to implementation.

 

 

IEDC's 2017 #DIGIMAX Calendar


Marketing for ROI. Seriously.

Date: Wednesday, November 8
Time: 2:30 pm - 4:00 pm ET

The digital marketing series is almost over, and by now, you know the tools and strategies to compete. But how do you measure their effectiveness? Find out how economic development organizations can quantify the value of their marketing activities. Through marketing dashboards, Google analytics, and other digital tools, successful EDOs are showing return on investment (ROI) and winning in today's crowded economic development marketplace. Show your board and investors the impact of your marketing, and benchmark where your community ranks among its peers.

During this session, we'll discuss:

• Analytical tools and metrics you can use to measure the effectiveness of your digital marketing campaign

• How to interpret your ROI to determine which online marketing strategies are delivering results and which aren't

• Tips to make your digital marketing efforts more data-driven in order to effectively measure ROI

 

Moderator:

Akia Ashmond Brew, MBA
Director, Marketing
International Economic Development Council
Washington, DC

Akia Ashmond Brew has over 20 years of experience in all disciplines of traditional and digital communication, including marketing and branding. She has worked for the Smithsonian Institution; Integrated Systems Analysts, Inc; Virginia Minority Supplier Development Council; the International City/County Management Association and other organizations in the public and private sectors. Most notably, Akia is the founder of Brandbuilder, a DC-based company which has built and branded several online communities in the areas of corporate and personal branding. She is also the creator of two communications tools for entrepreneurs, the Brandbuilder Continuous Improvement Process™ model and Brandbuilder Vision and Mission Map™.

In addition, Akia is a columnist for MBE Magazine, a publication which serves small and diverse business owners and supplier inclusion champions. She is the co-author of Seen and Sustained - Best Practices in Communication for Small Businesses. For over seven years, Akia has also served as an adjunct professor of marketing, advertising, communications and other business courses at Trinity University in Washington, DC where she lectures to graduate and undergraduate students.

Speaker:

Susan Brake
Vice President
Development Counsellors International
Denver, CO

With more than a decade of marketing and branding experience, Susan is in charge of developing and implementing marketing plans for cities and states across the United States. Susan currently helps to manage the Denver office and serves as a lead strategist on national economic development marketing plans for such clients as Iowa Economic Development Authority, Source Cincinnati, Iowa Economic Development Authority, Wake County Economic Development and the Port of Long Beach.

Susan is also the lead digital strategist on all economic development clients including Columbus 2020, and provides tools and counsel DCI teams need to implement digital tactics on behalf of clients. In addition to client service, Susan manages DCI's overall digital marketing efforts including Economic Development's 40 under 40 award and the content marketing strategy for DCI's website.


Donna Doleman
Senior Vice President, Marketing and Communications
Ann Arbor SPARK
Ann Arbor, MI

Donna Doleman is the Senior Vice President, Marketing and Communications for Ann Arbor SPARK. In this role, Donna developed SPARK’s integrated marketing strategy and oversees digital outbound marketing, website, social media, PR, video communications, and all events. Under Donna’s leadership, SPARK has won multi-year marketing awards from regional, state and international economic development organizations in its successful promotion of the Ann Arbor USA brand.

With over 25 years of experience, Donna’s passion for strategic marketing has taken her expertise to corporate, governmental, nonprofit organizations, and small businesses throughout the state. Notably she served as Regional Marketing Director, Michigan Region, for Pfizer Global Pharmaceuticals, leading the marketing strategy for Pfizer’s cardiovascular, arthritis/pain, and mental health brands throughout the state. Donna also created DLA Group LLC, a strategic marketing consulting firm and provided her marketing expertise to the Michigan Small Business and Development Center (SBDC) clients.

In addition to her marketing career, Donna is an entrepreneur who is passionate about creating environments that promote natural wellness. She founded Natural Kids® in 2006, an award-winning organization promoting green lifestyles, products, programs and initiatives to ultimately benefit the health of children.

Donna earned a Bachelor of Science degree in Health Care Administration from Florida A&M University and a Masters degree in Business Administration from State University of New York at Buffalo.


Guillermo Mazier
CEO
Atlas Advertising
Denver, CO

Guillermo Mazier is CEO of Atlas Advertising, a niche digital marketing, strategy, and creative firm whose goal as a company is to connect people to places and ideas to action. With more than 10 years of public and private sector marketing experience, Guillermo understands the intricacies and nuances involved in marketing places and communities. He has developed the experience, credibility, and networks that allow him to span many different worlds with the end goal being to achieve the highest results for clients. Guillermo has been with Atlas since 2009, serving in multiple roles during his tenure at the advertising agency that specializes in marketing for the economic development and tourism industries.