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#DIGIMAX - IEDC Virtual Learning Fall Series

The Future of Economic Development Is Online: Get the Most from Digital Marketing with a Six-Part Webinar Series


Wednesdays
Dates: October 4 - November 8
Time: 2:30 p.m. - 4:00 p.m. ET


A deal you simply can't pass up! Save $175 if you register now.

Full Series Rates:
IEDC Members: Was $570 - Now $395 (includes all six webinars)
Non-Members: Was $810 - Now $635 (includes all six webinars)

Save $175 by signing up for the entire series! Not an IEDC member? Join today and experience additional savings as well. Call our membership team at 202.942.9485 for more information.

Individual webinars are $95 for members and $135 for non-members.

 

 

What your peers said about IEDC's last digital marketing webinar series:

"Economic developers WILL fall behind if they can't leverage or adopt a digital first approach to marketing and attraction. Guillermo and the IEDC team pack a marketing punch and information that I can use now and later. Thank you, IEDC and Atlas, for putting on a world-class digital marketing series."

"The webinars were extremely well done and easy to follow. The information was stellar!"

"I appreciate the detail given during these presentations. I especially like that they showed the various tools and websites that can be useful to EDOs."

 

Maximizing Your Digital Marketing Capability Means a More Competitive EDO

Promote your community's assets far beyond the reach of traditional EDO communications. Unlike 20th century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, from up-to-the-minute announcements about new facilities in the community to slick video tours of available properties. Perhaps the most valuable feature of digital marketing is that two-way communication allows you to build relationships, giving you access to better leads. This series will help you remain competitive in the global marketplace. Take full advantage of this IEDC Virtual Learning Opportunity by registering for the full series. Harness the power of online strategy and DIY digital lead generation tools to attract companies, talent, and capital to your community by:

• Moving beyond the average ED website
• Generating leads online for less money and better results
• Winning Google's attention and ranking higher in searches
• Telling better community stories online
• Learning the metrics and show marketing ROI

This October and November, IEDC will offer a special in-depth series of web seminars on the best use of digital marketing for economic development initiatives. Each web seminar will provide instructions on how to use a crucial digital platform or strategy with useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a proactive "do it yourself" strategy, and more importantly, a path to implementation.

 

 

IEDC's 2017 #DIGIMAX Calendar


Not Your Average EDO Website - Best Practices in Web Design for 2018

Date: Wednesday, October 4
Time: 2:30 pm - 4:00 pm ET

The most successful online marketing efforts usually have one thing in common, a powerful website dedicated to a purpose. Whether it's lead generation or talent attraction, data visualization websites are now specialty items and should be treated with the utmost care. Learn about the future of websites and how to leverage them for a variety of uses. Find out how to market your community to the world with cutting-edge techniques and new strategies for collaboration.

Join us as we kick off the digital marketing series. We'll cover:

• Forecasted trends in web design to help you create a more customizable online experience
• Top-rated techniques to attract the right audience, such as talent attraction tools to engage a targeted workforce online
• Predictions for mobile marketing and on-the-go apps

 

 

Moderator:

Guillermo Mazier
CEO
Atlas Advertising
Denver, CO

Guillermo Mazier is CEO of Atlas Advertising, a niche digital marketing, strategy, and creative firm whose goal as a company is to connect people to places and ideas to action. With more than 10 years of public and private sector marketing experience, Guillermo understands the intricacies and nuances involved in marketing places and communities. He has developed the experience, credibility, and networks that allow him to span many different worlds with the end goal being to achieve the highest results for clients. Guillermo has been with Atlas since 2009, serving in multiple roles during his tenure at the advertising agency that specializes in marketing for the economic development and tourism industries.

Speaker:

Ray Dunlap
Economic Development Manager
Town of Fairview, TX
Fairview, TX

Ray has been with the Town of Fairview and the Fairview EDC since 2009. He brings 36 years of sales and management experience to the EDC and CDC and handles the day to day operation of the corporations. Since coming to Fairview, Ray has overseen the recruiting of the Marriott Residence Inn and the Home2 Suites, both scheduled to open in summer 2017. Additionally, he was involved in recruiting Noah’s of Fairview, Cane Rosso, The Fairview Youth Theater and worked with Lincoln Properties to help them with their recent purchase of The Village at Fairview.

Ray serves on the board of directors of the Texas Economic Development Council, the state association of economic development professionals, Team Texas, the marketing arm of TEDC, as well as the board of directors of the Allen Fairview Chamber of Commerce. He was very instrumental in getting the name Fairview incorporated into the chamber name. He also worked with Race Director Libby Jones to bring the annual Showdown and Fairview Half marathons to Fairview.

Ray and his wife, Robin, have two nine year old daughters, Chloe and Ashley and his major hobby is singing Southern Gospel music in the Brookside Quartet, a group that he helped form.

 

Digital Lead Generation - Five BIG Tips You Need to Know

Date: Wednesday, October 11
Time: 2:30 pm - 4:00 pm ET

A tremendous amount of business is now done online. Each minute EDOs cannot connect with companies online is a day wasted. Digital lead generation allows economic developers to connect with prospects, engage partners, and discover new business opportunities. Supercharge your organization's digital lead generation efforts with information you gather during this webinar.

During this session, we'll discuss:

• Strategies to ramp up your organization's digital lead generation efforts
• How to promote your website using a more customer-focused design
• Tools for maintaining a dynamic online conversation about your city or town

 

 

Moderator

Guillermo Mazier
CEO
Atlas Advertising
Denver, CO

Guillermo Mazier is CEO of Atlas Advertising, a niche digital marketing, strategy, and creative firm whose goal as a company is to connect people to places and ideas to action. With more than 10 years of public and private sector marketing experience, Guillermo understands the intricacies and nuances involved in marketing places and communities. He has developed the experience, credibility, and networks that allow him to span many different worlds with the end goal being to achieve the highest results for clients. Guillermo has been with Atlas since 2009, serving in multiple roles during his tenure at the advertising agency that specializes in marketing for the economic development and tourism industries.

 

Speakers

Steve Duncan
Vice President
Development Counsellors International
Denver, CO

A graduate of Pennsylvania State University, Steve joined Development Counsellors International in 2004 as a member of the economic development marketing team. After nearly 10 years of developing and executing various clients’ marketing plans, and placing them in high-level business publications, he transitioned into his current role as Vice President, overseeing the company’s Lead Generation service for the last four years. His focus now is connecting EDOs and IPAs with executives at North American companies that are expanding domestically and worldwide. He has spoken at industry and state conferences on the topic of entrepreneurship and economic development marketing, including his latest topics: “What’s Working in Lead Generation” and “Is Traditional Lead Generation Dying?” Steve has led the transition of DCI’s lead generation services from traditional research and cold calling methods to a modernized digital approach that emphasizes identifying companies at their moment of need through inbound marketing.


Jennifer Wakefield, APR
Senior Vice President, Marketing
Greater Richmond Partnership, Inc.
Richmond, VA

Jennifer Wakefield serves as the Senior Vice President of Marketing for the Greater Richmond Partnership. In her nearly 20-year career, she has garnered extensive experience in strategic marketing and communications planning, executive consulting, proactive issues management and media relations and is a recognized thought leader in developing marketing strategies for economic development. Results of her media relations work have appeared in the Wall Street Journal, Chief Executive, Fortune, New York Times, CNET, CIO, Quartz, Mashable as well as other regional, national, international media outlets and industry trade publications.

Prior to joining the Partnership, Jennifer served as the Vice President of Marketing and Communications for the Orlando Economic Partnership for 11 years where she launched a branding campaign bringing international attention to the region, increased leads by 50 percent and brought the organization to its highest funding in history. She has marketing and communications experience in the transportation, utility and financial services industries and is a former adjunct communications professor at the University of Central Florida.

Jennifer has a master’s degree in communications from the University of Central Florida and a bachelor’s degree in public relations and advertising from the University of West Florida. She holds the Accreditation in Public Relations (APR) designation, signifying a high level of professional experience, competence and ethical standards.

Jennifer is a member of the International Economic Development Council (IEDC) where she regularly serves as an instructor on marketing webinars and as a speaker at conferences. She is a member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA).

A newbie to the area, she enjoys learning about and exploring Richmond with her husband and son.

 

Win Google's Attention + Affection

Date: Wednesday, October 18
Time: 2:30 pm - 4:00 pm ET

Do you know how to be found by Google? Your website can only succeed if the target audience actually visits. Research has shown that most Internet users never scroll past the first page of their search engine results. Do you know how to get to the top? Search engine optimization helps communities gain the kind of attention they need in the digital age. Easily take advantage of search engine algorithms to catapult your website to the top of search results. Hear how and much more on this webinar.

Join us as we explore the following:

• How to transform your content marketing for search engine optimization
• Google algorithm updates and how they may impact your page ranking
• Commonly overlooked strategies that are essential for boosting your website's competitiveness

 

 

Online Storytelling

Date: Wednesday, October 25
Time: 2:30 pm - 4:00 pm ET

Everyone has an opinion, especially on the Internet. However, if managed improperly, online content can just as easily create a disadvantage for a community as it can an advantage. Change the tone of the conversation. Discover how to use data and positioning to tell a better story for your community and EDO. In this webinar, our experts will tell you what kind of information investors and others are looking for. They'll then describe how to package that information so that it's usable and attractive.

Be a part of the discussion on the following:

• How ‘big data' can be used to present a positive brand for your EDO and community
• Tools for harnessing the right content to create the most effective storytelling platform
• Latest trends and methods that will give you a competitive edge and increase your online marketing results

 

 

Social Media in 2018 - Use It or Lose It

Date: Wednesday, November 1
Time: 2:30 pm - 4:00 pm ET

With over 2 billion users on social media platforms these days, everybody is creating their digital presence. But are you maximizing your presence? Are you up to date with the best social media tips and tools? Are you prepared for the increased online competition? Learn about alternative and specialized platforms that connect with the highest value audience. Tune in as two social media experts share how they're getting big results for economic development marketing today.

Take part in engaging discussion on the following:

• Social media marketing optimization tactics across the most important platforms for economic development
• Foundation-building strategies to elevate your prospects, existing company base, and community's brand
• Best practices of EDOs who are paving the way for online marketing in economic development

 

 

Moderator:

Sandy Sponaugle
CEO & Founder
Platinum PR
Baltimore, MD

Sandy is the CEO and Founder of Platinum PR, an economic development marketing and public relations firm supporting economic development professionals across the east coast. Founded in 2002, Platinum PR employs Sandy’s passion of helping communities grow and diversify their economies and job opportunities for residents. She brings her expertise in communications, social media, marketing, economic development, and tourism to help clients create & implement customized communications plans.

Sandy is a graduate of Shepherd University with a Bachelor of Science in economics and business administration. She previously served as a Research Specialist at the Jefferson County Development Authority in Charles Town, WV and most recently as a Business Development Specialist in the Frederick County Office of Economic Development in Frederick, MD.

Sandy is also a member of the Maryland Economic Development Association (MEDA) and the International Economic Development Council (IEDC) and has instructed the “Marketing & Business Attraction” course as part of the Chesapeake Basic Economic Development Course for the past five years.

Speaker:

David Leezer, CEcD, FM
Director of Economic Development
City of St. Charles
St. Charles, MO

David A. Leezer FM, CEcD serves as Director of Economic Development for the City of St. Charles, Missouri and has held that position since April, 2011. During his tenure, the city has experience over $200 million of new investment. He has improved the city's marketing efforts, especially in the area of electronic marketing and social media and created the department's first ever strategic plan. Leezer also led the department in its acquisition of its Accredited Economic Development (AEDO) status.

Prior to joining the city, he worked for the St. Louis County (MO) Economic Council serving as a Vice President for the organization. He was also employed as the Director of Economic Development for St. Charles County (MO) and also worked as an economic development specialist for Ameren Corporation and Central Illinois Public Service (CIPS).

Leezer is has earned the designation of Fellow Member (FM) Certified Economic Developer (CEcD). He is the current Chair of the IEDC Sustainability Committee and is past-Chair of the AEDO Committee. Leezer is also an adjunct professor for Southern Illinois University - Edwardsville lecturing on Strategic Planning, Needs Assessment, Crisis Management, Livability and Economic Development.


Anthony Ruiz
Senior Director, Communications and Public Affairs
Las Vegas Global Economic Alliance
Las Vegas, NV

Anthony James Ruiz serves as the Senior Director of Communications and Public Affairs for the Las Vegas Global Economic Alliance. In this role, he manages public affairs initiatives for the LVGEA and builds strategic partnerships that further the organization’s mission. Additionally, he is responsible for developing marketing and communication strategies in order to elevate the overall brand of the LVGEA, implementing and maintaining marketing campaigns as well as performing external communication functions with the goal of furthering business attraction and expansion efforts in Southern Nevada.

Anthony completed his undergraduate degree at Lewis & Clark College in Portland, Oregon, and earned a dual degree in Political Science and Rhetoric & Media Studies. After graduation, he went to work for Oregon aviation entrepreneur, Jack Erickson and the Erickson Group as a Business Analyst and Marketing Specialist.


Peter Tokar
Director of Economic Development
City of Alpharetta, Georgia
Alpharetta, GA

Creativity and Innovation have always been a passion for Peter Tokar. Earning his degree in advertising and graphic design, Peter planned on winning Addy awards for a big NY Ad firm. However, his career path took a creative turn of its own during the great recession. Working odd jobs in hospitality, sales and whatever freelance work he could find, Peter went back to school to get his Masters of Business Administration from Nova Southeastern University who offered the degree with a specialization in Entrepreneurship. After graduating, Peter found himself working of all places, in the economic development department of a local government. Economic Development was different though. If there is a creative sliver of government, it is economic development.

In the 10 years since, Peter has been crafting community outreach programs, business assistance programs for local businesses, launching innovation centers for start-up tech entrepreneurs, sponsored kids coding programs in the local community and help bring life and vibrancy to the cities he has been a servant to. Peter is passionate about what he does and is always trying to find that innovative element that will bring positive change and growth to a community.

 

Marketing for ROI. Seriously.

Date: Wednesday, November 8
Time: 2:30 pm - 4:00 pm ET

The digital marketing series is almost over, and by now, you know the tools and strategies to compete. But how do you measure their effectiveness? Find out how economic development organizations can quantify the value of their marketing activities. Through marketing dashboards, Google analytics, and other digital tools, successful EDOs are showing return on investment (ROI) and winning in today's crowded economic development marketplace. Show your board and investors the impact of your marketing, and benchmark where your community ranks among its peers.

During this session, we'll discuss:

• Analytical tools and metrics you can use to measure the effectiveness of your digital marketing campaign

• How to interpret your ROI to determine which online marketing strategies are delivering results and which aren't

• Tips to make your digital marketing efforts more data-driven in order to effectively measure ROI

 

Moderator:

Akia Ashmond Brew, MBA
Director, Marketing
International Economic Development Council
Washington, DC

Akia Ashmond Brew has over 20 years of experience in all disciplines of traditional and digital communication, including marketing and branding. She has worked for the Smithsonian Institution; Integrated Systems Analysts, Inc; Virginia Minority Supplier Development Council; the International City/County Management Association and other organizations in the public and private sectors. Most notably, Akia is the founder of Brandbuilder, a DC-based company which has built and branded several online communities in the areas of corporate and personal branding. She is also the creator of two communications tools for entrepreneurs, the Brandbuilder Continuous Improvement Process™ model and Brandbuilder Vision and Mission Map™.

In addition, Akia is a columnist for MBE Magazine, a publication which serves small and diverse business owners and supplier inclusion champions. She is the co-author of Seen and Sustained - Best Practices in Communication for Small Businesses. For over seven years, Akia has also served as an adjunct professor of marketing, advertising, communications and other business courses at Trinity University in Washington, DC where she lectures to graduate and undergraduate students.

Speaker:

Guillermo Mazier
CEO
Atlas Advertising
Denver, CO

Guillermo Mazier is CEO of Atlas Advertising, a niche digital marketing, strategy, and creative firm whose goal as a company is to connect people to places and ideas to action. With more than 10 years of public and private sector marketing experience, Guillermo understands the intricacies and nuances involved in marketing places and communities. He has developed the experience, credibility, and networks that allow him to span many different worlds with the end goal being to achieve the highest results for clients. Guillermo has been with Atlas since 2009, serving in multiple roles during his tenure at the advertising agency that specializes in marketing for the economic development and tourism industries.