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Getting the Most from Social Media: A Web Seminar Series

When:  Tuesdays through November 26 at 2:30 - 4:00 pm EST

Price:  Each web seminar in this series is $95 for members and $135 for Non-members

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Why Maximizing Social Media for Your Community Is Important

Today's social media applications enable you to promote your community's assets beyond the traditional communications capabilities of economic development organizations alone. Social media enables communities to cast a very wide net. Without the limitations of 20th-century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, like the very latest announcements and press releases about new companies or facilities in the community, new pictures and video tours of available properties. Perhaps the most valuable feature of social media is that it creates two-way communication to build relationships. With a deeper understanding of the latest tools and platforms available, your organization will be able to:

• Harness the power of networks to attract new companies and talented workers, support entrepreneurs, announce positive news about your community and invite key markets to visit and learn about your community
• Recruit ambassadors for your community to attract talented workers, visitors and new businesses for local industry clusters.
• Brand the community, such as one that focuses on local industry clusters, entrepreneurial environment or tourism, and spread it beyond local networks for attraction
• Stay competitive in a global marketplace
• Be part of conversations impacting your community. Announce local events and developments to attract citizens to support local businesses.
• Reduce your marketing and public relations expenses.


Learn the Ins and Outs of Social Media for EDOs

This fall, IEDC will be offering a special in-depth series of web seminars on the best use of social media for economic development initiatives. Each web seminar will provide instructions on how to use the platform, including useful tips for EDOs of all sizes. Presenters will answer your questions to help you better understand how to create a pro-active social media strategy.

Join IEDC this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community.

This web seminar series is being held in partnership with Atlas Advertising.


IEDC's 2013 Social Media Web Seminar Calendar

November 26: Economic Development Marketing From Good to Great: 8 Economic Development Marketing Tips to Get Your Community Noticed Today

The most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities. In this fun interactive presentation, learn the ten economic development marketing tips to create a digital marketing strategy that can help your community get noticed.

Irene Alvarez, Director, Marketing and Communications, Columbus 2020
Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO



Irene Alvarez
Director, Marketing and Communications
Columbus 2020

Irene Alvarez leads the planning, management, and execution of all marketing, communications, and media relations programs for Columbus 2020, with the goal of strategically increasing the visibility of the Columbus Region on a local, national, and international level.

Alvarez previously led Columbus branding and advertising initiatives through her work at marketing agency Fahlgren Mortine, along with clients that included Experience Columbus, 200Columbus, Columbus 2020, the Columbus Chamber, the City of Columbus, the Greater Columbus Sports Commission, TechColumbus, and others. Prior to that she held the position of marketing manager for Experience Columbus, where she managed a variety of marketing projects and launched the organization’s award-winning social media strategy, a first of its kind.

Ben Wright
Chief Executive Officer
Atlas Advertising
Denver, CO

Ben Wright is one of the foremost experts in economic development marketing, with over 18 years of experience, working primarily in North America. In the ten years since he started U.S. based Atlas Advertising, the company has grown to serve more than 70 different economic development clients, in 40+ states and 6 countries.

Ben started his career in economic development as the Chief Economist for the Metro Denver EDC, in Colorado in the early 1990s. He brings a wealth of branding, digital marketing, and GIS experience into every client engagement. Ben helps clients develop and execute innovative marketing strategies, and is a frequent speaker with the International Economic Development Council, Georgia Tech Innovation Institute, and various state and regional economic development conferences.

Having worked all over North America, Ben understands how economic development agencies must compete in a global marketplace. He applies this passion for places and knowledge of people into Atlas Advertising's very core, and, thus, into every project.

Ben is a graduate of Stanford University in California with a degree in economics, with emphasis on urban studies. Ben lives in Denver, CO with his wife and three adventurous daughters.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


  • Using a telephone: A touch-tone telephone
  • Using Desktop VoIP: A computer equipped with the following:
    -- a supported sound card
    -- speakers or headphones
    -- a microphone (for speaking during the conference)


  • Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
  • Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide (PDF)