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Webinar Series: Future Ready Economic Development Organizations


Dates: October 11 - November 8
Time: 2:00 p.m. - 3:30 p.m. ET

Series Price: $333 for IEDC Members; $473 for non-members
Individual Webinar Price: $95 for IEDC Members; $135 for non-members

The latest report from our Economic Development Research Partnership (EDRP), Future Ready: Preparing for Tomorrow's Economy, examines various technological advancements such as artificial intelligence (AI), 3D printing, robotics, machine learning, blockchain and how they are disrupting not only entire industries but the nature of work itself. Register for our Fall Webinar Series to go beyond the report and, along with our experts and practitioners, take a closer look at how these disruptors will change the work of economic developers.

Through this series of webinars:

• Discover the latest industry, talent and technology trends and predictions for the future
• Learn from communities that are on the leading edge of preparing for what comes next
• Develop a game plan for how your economic development strategy can become Future Ready




Series Calendar

How Economic Developers are Thinking about the Future - Visioning

Date: Thursday, October 11
Time: 2:00 p.m. - 3:30 p.m. ET

The future is being shaped by industries in your own backyard, right now. Connecting your strategy with their vision of the future is essential to your community's health. Join this webinar to learn how communities conduct "horizon scanning" exercises by engaging with industry experts and investors. We will also explore the "Future Ready Framework", which is a tool designed to help economic development organizations (EDOs) think about, plan for and succeed in the future.

Key takeaways from this webinar:

• How visioning for the long term helps communities be better prepared
• Examples from EDOs around the world on "horizon scanning" for community success
• What changes are anticipated in the economic development profession itself
• Explore the Future Ready Framework to help economic development professionals be better prepared for the future both at the organizational and community level



Rick Weddle, FM, HLM
President and CEO
Hampton Roads Economic Development Alliance
Norfolk, VA

Rick L. Weddle joined the Hampton Roads Economic Development Alliance as President and CEO in April 2016. He leads the operations of a regional marketing organization that represents 11 municipalities and over 75 private sector investors in the Hampton Roads region. Prior to joining the Alliance, Rick spent five years as President and CEO of the Orlando Economic Development Commission and seven years as President and CEO of North Carolina's Research Triangle Park (RTP). Over the course of his career, Rick has helped create more than 75,000 jobs and $6.9B in new capital investment associated with 760 economic development projects.

In his 30 plus years of transformational leadership in economic development, Rick has delivered results and economic impacts in major metropolitan economies across the United States. He is the founding CEO of three startups and has been successful in managing a series of organizational turnarounds, regional rebranding, and total business model redesign efforts.


Gerald L. Gordon, Ph.D.
President and CEO
Fairfax County Economic Development Authority
Vienna, VA

Gerald L. Gordon, Ph.D., is the president and CEO of the Economic Development Authority in Fairfax County, Virginia, the second-largest suburban office market in the nation and the largest in the Commonwealth of Virginia. He has been with the FCEDA since late 1983, during which time office space in the county grew from 32 million square feet to more than 116 million, and jobs in the county grew from 243,000 to 600,000. As a result, the real estate tax rate has decreased from $1.47 to $1.13.

Dr. Gordon has also worked for Arlington County, Virginia, and the United States Department of Labor. Dr. Gordon was instrumental in creating the Emerging Business Forum and bringing the 1998 World Congress on Information Technology to Fairfax County. In 2005, the FCEDA was named by Site Selection magazine as one of the Top Ten Economic Development organizations in North America. In 2007, Time magazine called Fairfax County “one of the great economic success stories of our time.” In 2011, the Washington Post said that “Fairfax County remains the economic wunderkind of Virginia and in many ways of the Washington area.”

Dr. Gordon has taught at Catholic University, the University of Maryland, George Mason University, and Virginia Commonwealth University. He has consulted with city and state governments throughout the United States and around the world, as well as the governments of Poland, the island of Vieques in Puerto Rico, and Micronesia. He has also served as a consultant to various government agencies, the United States Navy, businesses, non-profit organizations, associations, colleges and universities, and the United Nations.

Dr. Gordon holds a bachelor’s degree from The Citadel, a master’s degree from The George Washington University, and a doctorate in international economics from The Catholic University of America. He is the author of 12 books on strategic planning and economic development. His most recent book is "The Economic Survival of America's Isolated Small Towns" (CRC Press, 2015). Other books include “The Economic Viability of Micropolitan America” (CRC Press, 2013), “Reinventing Local and Regional Economies” (CRC Press, 2011) and “The Formula for Economic Growth on Main Street America” (CRC Press, 2009).

Dr. Gordon is the 2003 recipient of the prestigious Israel Freedom Award of the Israel Bonds organization. In 2006, Dr. Gordon became the first American to address the All-Parliamentary Exports Group in the British House of Commons. In 2007, he was accepted for inclusion on the roster of Fulbright Senior Scholars.

In 2010, Virginia Business magazine named Dr. Gordon its “Virginia Business Person of the Year.” That year he also received the James Rees Award from the Fairfax County Chamber of Commerce. In 2013, 2014, 2015, 2016, 2017 and 2018, Virginia Business tapped Dr. Gordon for its “50 Most Influential Virginians” list. In 2015, the International Economic Development Council awarded Dr. Gordon its Jeffrey A. Finkle Organizational Leadership Award that is presented to someone has “continuously led the same public or non-profit economic development organization with integrity, tenacity, and a philanthropic spirit for at least 15 years.”

Leadership Fairfax, Inc. named Dr. Gordon the recipient of the 2011 Northern Virginia Regional Leadership Award. In 2012, Transwestern, Delta Associates, Baker Tilly and PNC Real Estate honored Dr. Gordon as a TrendLines Trendsetter of the Year for the Washington metropolitan area for his contributions to the commercial real estate industry.

In the last decade Dr. Gordon has chaired the boards of the Fairfax Symphony, the Arts Council of Fairfax County, the Foundation for Fairfax County Public Schools and the George Mason University Honors College. He also has served on the board of the International Economic Development Council, and is a Fellow Member and Honorary Life Member of the organization.

Carolyn Hull
Vice President of Industry Cluster Development
Los Angeles County Economic Development Corporation
Los Angeles, CA

Carolyn Hull is the Vice President of Industry Cluster Development at LAEDC. She oversees strategies, programs and staff to build capacity in the export-oriented industries in which L.A. County has productive and/or comparative advantages, such as: aerospace, advanced transportation, biosciences, entertainment/digital media, and trade and logistics. Focused development of industry clusters – as a key organizational unit for understanding and improving performance of regional economies – can unleash incredible growth potential when used as an approach that cuts across the traditional fields and tools of economic, community and workforce development, helping to enhance their effectiveness. When key industry clusters flourish, well-paying jobs are created and the increased economic activity generates greater opportunity and prosperity for all.

Previously at LAEDC, Ms. Hull was focused on partnering with the public sector in Los Angeles County to plan and implement real estate and financing transactions that attract investment and retain and grow Los Angeles County’s employment base, including projects such as Altasea Marine Research Park.

Before joining LAEDC, Ms. Hull was the Chief Financial Officer at Genesis LA. Genesis LA is a real estate based investor that directs its capital and strategic advisory services to projects located inner city communities throughout Los Angeles County. Prior to joining Genesis LA Ms. Hull was the South Los Angeles Regional Administrator for the Community Redevelopment Agency of the City of Los Angeles (CRA/LA). In this role, Ms. Hull managed all redevelopment programs, activities and staff for the South Los Angeles region. Prior to that, Ms. Hull served as the CRA/LA’s Manager of Capital Finance. In this capacity, she analyzed project-financing plans, and developed financing structures to optimize the utilization of public and private resources for all of CRA/LA’s priority projects. At the same time, Ms. Hull served as the co-founder and President of the Los Angeles Development Fund (LADF). Under her leadership, LADF received and managed a $75 million New Markets Tax Credit Allocation. In addition, Ms. Hull managed CRA/LA’s $700 million portfolio of conduit bonds.

Prior to joining CRA/LA Ms. Hull served as a Director at CB Richard Ellis Consulting (CBRE Consulting), based in Los Angeles. At CBRE Consulting she provided consulting services for a wide range of real estate development projects for corporate, institutional, nonprofit, and governmental clients in key service areas all over the United States, including economic development and redevelopment, development feasibility analysis, highest and best use studies, fiscal and economic impact analysis, policy analysis, transit-oriented development, and corporate location strategy.

Ms. Hull holds a Bachelor of Science degree in Industrial Management from Carnegie-Mellon University and a Master of Science degree in Economics and Urban Planning from the London School of Economics, in addition to a Certificate in Real Estate Finance from the Massachusetts Institute of Technology.


The Future of Infrastructure

Date: Thursday, October 18
Time: 2:00 p.m. - 3:30 p.m. ET

What do retail, healthcare and advanced manufacturing have in common? The answer is infrastructure - whether it be broadband, 'smart' roads or buildings. Economic developers must learn the varying infrastructure needs of tomorrow's industries to remain competitive. This webinar will examine the needs of some emerging industries as well as changing needs of well-established industries and how communities are addressing both.

Key takeaways from this webinar:

• Through the examples of healthcare, retail and advanced manufacturing, examine the changing infrastructure needs of well-established industries
• Learn about utilizing existing community assets in the near term
• Examine the challenges in developing infrastructure for emerging industries given the lack of clarity around how they will grow



Julie Engel, CEcD
President and CEO
Greater Yuma Economic Development Corporation
Yuma, AZ

Julie Engel is the President/CEO of the Greater Yuma Economic Development Corporation, located on the border of California and Mexico in the Southernmost tip of Arizona. In her tenure with Greater Yuma EDC, she has been directly involved in the creation of over 4000 new jobs, over 1 million square feet of new industrial space and a capital investment to the region that surpasses $1.5 Billion. Julie is a Past President of the Arizona Association of Economic Development (AAED) and has served on multiple committees for AAED. In 2012 Julie was named the Economic Developer of the Year for the State of Arizona and in 2014 was named the Yuma County Athena Award recipient.

Julie’s career in Economic Development follows five years of local government leadership and eight years of federal government leadership and policy regulations. Julie serves on the Yuma Workforce Investment Board, serves on the Yuma Regional Medical Center Board and the Yuma National Heritage Board. Julie was appointed by Governor Ducey to serve on the Arizona Mexico Commission and the Rural Advisory Council for the State of Arizona.

Julie is a graduate of the Economic Development Institute for Certified Economic Development. She obtained CEcD certification in May 2009. Julie is a member of the Economic Development Research Partners and most recently served as the task force co-chair for the “Future Ready” report.


The Future of Work

Date: Thursday, October 25
Time: 2:00 p.m. - 3:30 p.m. ET

Technological advancements will lead not just to more automation across various industries, but the creation of new fields with corresponding new job functions. Factor in a demographically older and more diverse talent pool, plus an increasing shift away from traditional employment toward the gig economy, and it is easy to see a vastly different future of work. Economic developers must begin now to understand and plan for the future needs of workers and employers and help set their community on the path to a successful tomorrow.

Key takeaways form this webinar:

• The impact of automation on work - from job losses to creation and everything in between
• Diversification of the talent pool, understanding and leveraging it to your advantage
• How the Gig Economy is, and will continue to, change our relationship with employers



Jon Clifton
Global Managing Partner
Washington, DC

Jon Clifton is the Global Managing Partner of Gallup, an advisory firm that specializes in big data analytics of employees, customers, students and citizens. Jon’s mission is to help 7 billion citizens be heard on their most pressing work and life issues through the Gallup World Poll, a 100-year initiative spanning 150 countries. Jon is a nonresident Senior Fellow at Baylor University’s Institute for Studies of Religion. He serves on the board of the Meridian International Center, StreetWise Partners and Findyr. He is a member of Gallup’s Public Release Committee, the governance board that oversees and maintains Gallup’s public release standards for data, research and methodology. Because of his expertise, Jon has been interviewed on BBC News, C-SPAN’s Washington Journal, and AlJazeera, and has testified in front of the U.S. Congress on the state of American small business and entrepreneurship. He is a frequent contributor on Gallup.com and has written for The Hill, The Diplomatic Courier, and The Global Action Report. Jon received a bachelor’s degree in political science and history from the University of Michigan and a juris doctorate in international law from the University of Nebraska.


The Future of Technology Development and Commercialization

Date: Thursday, November 1
Time: 2:00 p.m. - 3:30 p.m. ET

Cities and regions all over the world are experimenting with myriad strategies to establish themselves as a hub for major emerging technologies. This webinar will showcase examples of how communities can identify, nurture and expand their technology-based brand in a way that they attract more talent and more businesses to their community.

Key takeaways from this webinar:

• Trends in technology commercialization around emerging technologies
• Strategies to support businesses working on emerging technologies
• Role of economic development programs in creating a supportive environment to attract more talent and businesses focused on a particular technology



Guillermo Mazier
Vice President, Global Innovation
Conway, Inc.
Peachtree Corners, GA

Guillermo is a leading global communications executive and keynote speaker who has work with over 13,200 government, corporate and investment promotion leaders such as the European Union, The Inter-American Development Bank, US Travel Association, University of Waterloo, Tennessee Valley Authority and some of the most notable cities and companies in the world.

An internationally trained collaboration expert, Guillermo specializes in working with diverse stakeholders to create alignment, direct vision and set ideas in motion towards common desired outcomes. Guillermo works with cities, companies, and investment promotion organizations around the world to unlock innovation and feel more confident about their growth/impact/future.

Prior to joining Conway, Guillermo worked to develop leading go-to-market corporate strategies, economic development programs, commercialization road maps, and travel the world speaking, training and consulting.

Guillermo has built a large network within the Energy, Commercial Real Estate, Professional Services, IOT, International Development and Marketing sectors and has consulted/trained various B2B companies (large & small), government agencies (investment promotion + economic development), non-profits and universities around the world on the topics of “Disruptive Innovation”, “Place Marketing”, and some of the most discussed topics in the field of Economic Development.

Guillermo holds a BA in Business Administration and Economics and an MBA in International Business from Regis University in Denver Colorado. He is a bilingual speaker fluent in English and Spanish.

Jon Roberts
Principal & Managing Director
TIP Strategies
Austin, TX

Jon Roberts is an international leader in economic development and has overseen projects throughout the US, as well as in Europe and Asia. Jon provides strategic direction to communities and regions across the country. A hallmark of his work is recognizing the relationships between seemingly unconnected trends. He is able to communicate their relevance and offer clients a clear path of action.

In addition to being a practitioner in the field, he has prepared policy papers on national economic development strategy and the future of jobs, published articles on economic development marketing, and has written editorials for major newspapers. Jon is a sought-after speaker on economic development issues nationally and internationally.

Jon was formerly the Director of Business Development both for the State of Washington and then for the State of Texas. In these positions, he directed recruitment and investment and led international trade missions. Prior to working for the Washington Department of Trade, Jon was with the Oregon Technology Fund, where he was responsible for venture capital investments. He also managed two start-up companies: Fiberlite Composites and LifePort Inc., and worked with the Center for Entrepreneurial Ventures.

Jon was elected to the board of KMFA radio in Austin, Texas, and is active in the technology community. He maintains his ties to the Northwest and is a Fellow of the Washington World Affairs Council in Seattle. He has served on the boards of several start-up technology companies and on state task forces and gubernatorial committees. He has lectured in business at the University of Washington, the University of Texas, and was on the faculty at Marylhurst College in Portland, Oregon.


The Future of Economic Development Practices

Date: Thursday, November 8
Time: 2:00 p.m. - 3:30 p.m. ET

It is imminent that economic development practices and tactics will evolve in response to tectonic shifts projected for the future. Tomorrow's economy will bring jobs and prosperity for those that can correctly spot the changes as well as adapt their practices in response. This concluding webinar will examine two such shifts that will impact economic development practices and approaches significantly: a) use of new and emerging technology in EDOs, and b) responding to climate change.

Key takeaways from this webinar:

• Strategies to stay abreast of fast changing technologies to support local and regional businesses
• Use of technology in economic development practices
• EDO-specific adaptations in response to climate change - what's different?



Jay Nath
Co-Executive Director
City Innovate Foundation
San Francisco, CA

Jay Nath is the Co-Executive Director of City Innovate, a San Francisco based non-profit that helps government be more effective, equitable and responsive. Nath currently leads the Startup in Residence program, an on-premises incubator at City Hall, where entrepreneurs work with government officials to create new commercial products. In his previous role, Nath was the first Chief Innovation Officer for the Mayor of San Francisco and Obama White House Champion of Change, where he served for more than a decade. Under his leadership, he established the Mayor’s Office of Civic Innovation where his belief in cross-sector collaboration created the pioneering Civic Bridge program which brings pro bono talent from Google, McKinsey, Harvard Business School and many other organizations to solve critical challenges over four months. In collaboration with the Obama Presidential Innovation Fellows, Nath created the Mayor’s Executive Fellowship program where 10 cross-sector leaders spend one year in City Hall working on high impact projects. He also established open data legislation that requires city departments to make all non-confidential datasets available to the public and created the chief data officer position for the city. Prior to public service, Nath was VP of Product at SquareTrade, where he led the strategy for their flagship product leading to their acquisition for $1.4B and was a senior consultant at PricewaterhouseCoopers implementing health care software for enterprise customers.



Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.org. No refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone
• Using Desktop VoIP: A computer equipped with the following:
-- a supported sound card
-- speakers or headphones
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)


Cancellation, Refund and No-Show Policy

• Refunds are available with cancellation up to 10 days before each webinar. There are no refunds for cancellations received after this date.

• All cancellations must be received in writing by email, fax or mail to Cherrika Gordon (e-mail: cgordon@iedconline.org / fax (202) 223-4745). Cancellations by phone are not accepted.

• All cancellations and requests for a refund within 10 days of each webinar need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit after this date and each will be given consideration under unforeseen circumstances.


Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office

We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at mrose@iedconline.org.