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Economic Development Journal - Winter 2008

The Calf Rarely Brands Itself: And Other Thoughts on Successful Place Branding
by Andy Levine
“Place branding” has taken the economic development world by storm. This article puts forward five specific—and often counter-intuitive—recommendations for communities seeking to maximize their investment in building a powerful brand.
Tags: Business Attraction and Marketing, Tourism

KCSourceLink: Integrating Local Service Providers to Connect Entrepreneurs with the Right Resource at the Right Time
by Maria Meyers
Through KCSourceLink, a group of 140 nonprofit business development organizations banded together to create a highly visible and easily accessible business development network in Kansas City. KCSourceLink received IEDC’s 2007 Multi-Year Economic Development Program Award for areas with a population greater than 200,000.
Tags: Entrepreneurship and Small Business Development, Business Retention and Expansion

Fort Knox 2005 BRAC: An Opportunity for Regional Growth
by Brad Richardson
With the nine-county area surrounding Fort Knox, Kentucky, facing unprecedented expansion related to the 2005 BRAC action, the region’s leaders seized the opportunity. They created a regional growth management agency, One Knox, to manage and prepare effectively for this growth. The Association of Defense Communities named the One Knox region the 2007 Active Base Community of the Year.
Tags: Economic Development Organizations, Federal

Non-Traditional Economic Development: A Southern City Takes a New Direction
by James B. Gambrell and Agata P. Chydzinski
To create new locally owned businesses, the city of Columbia and the University of South Carolina teamed up to start the USC/Columbia Technology Incubator. Because of the economic success, the city of Columbia received IEDC’s 2007 award for Technology Based Economic Development for cities of 50,000 to 200,000 residents.
Tags: Entrepreneurship and Small Business Development, Innovation and Technology

From Main Street to the Governor's Office: An Alliance for Economic Redevelopment
by Ray Watson; Contributor: Christopher Shields
Through collaborative efforts, Windcrest, Texas, was able to spearhead a complex and innovative economic incentive package that allowed technology company Rackspace to relocate to a former mall property.
Tags: Incentives, Business Retention and Expansion, Real Estate and Revitalization

Historic Preservation and Cluster Based Economic Development: Building the Future on the Foundation of the Past
by John Laurie
Historic preservation has most often been thought of in terms of architecture and aesthetic appeal as opposed to a vehicle for economic development. Recently, it has been shown that a range of industries can be economically fortified by historic preservation.
Tags: Tourism, Strategy Data and Analysis, Sustainability

» Entire Winter 2008 issue