"I thrive on the variety of challenges and the satisfaction of finding innovative solutions to complex issues...Being able to see the tangible impact of my work on local businesses and residents brings me immense fulfillment and motivates me to continue making a difference every day."
Lorie’s 7-year adventure in economic development began with a marketing background and a heart for local businesses. Now, she’s a key player in the Town of Okotoks, fostering a community where innovation and small-town charm meet. Get a glimpse of her passion for progress and the place she calls home, inside the beautiful Alberta, Canada.
Eager to get involved? Access our Economic Development Week toolkit and explore ways to showcase the development and triumphs of your locality.
Get to know Lorie
How long have you worked in economic development?
7 years.
How did you enter the economic development profession?
I began my career in marketing. I also owned several small businesses that fueled my passion for supporting local businesses. This combination helped me land an economic development job, allowing me to contribute to my community in a meaningful way.
What is your favorite thing about working in economic development?
Working in economic development provides me with the opportunity to be at the forefront of driving positive change in my community. I thrive on the variety of challenges and the satisfaction of finding innovative solutions to complex issues. Additionally, being able to see the tangible impact of my work on local businesses and residents brings me immense fulfillment and motivates me to continue making a difference every day.
Tell us about the community or organization you represent.
Okotoks is a town of 30,000 residents nestled in the foothills of the Canadian Rockies a short drive south of Calgary, is a vibrant town known for its scenic beauty and strong sense of community. With a diverse range of businesses, from charming local shops to innovative startups, Okotoks offers residents and visitors alike a unique blend of small-town charm and entrepreneurial spirit.
What makes your community a great place for business and people to thrive?
Our community's success is rooted in robust business support systems and collaborative ecosystems. By offering tailored assistance to startups, streamlining regulations, and fostering strong connections among businesses, we create an environment where innovation thrives and partnerships flourish.
Tell us about your favorite place/thing to do in your community.
I love Okotoks for its perfect blend of stunning natural landscapes and tight-knit community bonds. With nature right at my doorstep and a friendly atmosphere that fosters genuine connections, there's always something to do and someone to meet. Whether it's exploring scenic trails or diving into the vibrant local scene, Okotoks offers endless opportunities for adventure, growth, and meaningful connections that make every day here truly special.
If you had a message to those considering a career in economic development, what would it be and why should they enter the field?
Choosing to become an economic developer means having a real chance to make a big difference in your community. By helping businesses grow and creating jobs, you're directly improving people's lives and making your town or city a better place to live. It's a rewarding career where you can see the impact of your work every day.
Share your favorite quote or the best piece of advice that has helped to guide your professional development.
"Economic development is a journey, not a destination. It's a long process of building partnerships, implementing strategies, and adapting to change, with the ultimate goal of creating lasting positive impact and sustainable growth for our communities."
What does economic development mean to you?
Economic development to me means fostering an environment where businesses thrive, utilizing resources and assets to drive positive change within the community. It involves creating opportunities for job growth, attracting investment, and supporting entrepreneurship. Additionally, economic development includes initiatives to improve infrastructure, enhance workforce skills, and promote innovation. My passion lies in empowering businesses to succeed while simultaneously contributing to the overall prosperity and well-being of the community.