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Web Seminar
Leveraging Social Media for Low-Cost, Targeted Marketing
Date: Thursday, March 18, 2010
Time: 2:30 - 4:00 pm EST
Cost: $85 for IEDC members, $125 for Non-members
Registration
deadline: Wednesday, March 17
Login instructions: Emailed to
participants on March 16, 2010
Last date to request a refund or cancel
registration: Monday, March 15
Content contact: Dana Rothstein, drothstein@iedconline.org
Registration contact: Earnestine Jones, ejones@iedconline.org
At little to no cost, social media is the latest approach to link
your organization with its target markets. Whether you’re seeking to connect
with talented professionals, location consultants, citizens or former residents,
social media provides multiple channels to reach key audiences. Through these
platforms, economic development organizations can communicate, collaborate and
market by sharing news, photos, videos and stories.
Using multiple platforms such as Facebook, Twitter, Linked In, YouTube, Yelp,
Digg, Flickr, or Second Life can seem daunting and time-consuming, but a
considered strategy will help you zero in on the most effective tools and
methods. By attending this IEDC web seminar, you will:
- Learn about new social media platforms
- Discover which platforms to use for different target audiences
- Hear innovative marketing strategies using social media
Speakers
Marty K. Vanags
President and CEO
Economic
Development Council of the Bloomington - Normal Area
 Marty Vanags graduated from Illinois State University, Normal, in 1984
with a bachelor's degree in political science and a master's degree in public
administration from Northern Illinois University, DeKalb, in 1986. Marty began
work at the EDC in May of 2004 with over 15 years of experience in community and
economic and private development.
Along with his regular duties, Marty manages the Central Illinois
Partnership, a marketing organization of Central Illinois communities and EDOs.
He is vice-chair of the Board of Directors of the Illinois Development Council;
Co-Chairs the Public Policy Advisory Committee (chair of the Entrepreneurship
Sub-committee) and actively participates in the Economic Development Research
Partners program of the International Economic Development Council; Advisory
Board member of the Illinois State University Alternative Energy Major, ISU
Alumni Board and Advisory Board Member of the Small Business Development Center
at Illinois State University; Board Member of the McLean County Chamber of
Commerce Board and the McLean County Branding Task Force.
Marty can be heard on BNBIZ Radio, a radio show featuring entrepreneurs, and
related topics every Tuesday, noon (CST) at WJBC 1230 am or on podcasts at www.bnbiz.org. You can also read Marty’s blog
at his blog or follow him on twitter @bnedguy.
Ben Wright
CEO
Atlas Advertising
 Ben
Wright is CEO of Atlas Advertising. Atlas Advertising helps economic developers
reach national and international prospect and site selection audiences. We
deliver branding, website development, GIS mapping, research, and creative
services professionally and with a staff experienced in economic development.
Unlike firms with little or no economic development experience, Atlas
Advertising uses a proven mix of economic development marketing tactics that
generate interest from site selection audiences. Atlas Advertising is led by a
former economic development practitioner and has worked with 50+ different
economic development clients in 30+ states.
Prior to founding Atlas Advertising in 2001, Ben Wright worked as a Director
of Strategy and Website Development for a San Francisco-based agency. He brings
this wealth of marketing and website knowledge into his company and all of his
client-interactions.
Ben chose to target Atlas Advertising at place-marketing because of his own
deep love for places, as well as marketing. Having traveled to four continents
and over forty U.S. states, Ben understands both places and those who choose to
live in or visit them. He applies this passion for places and knowledge of
people into Atlas Advertising’s very core, and, thus, into every project.
Instructions and Technology
Instructions and dial-in information will be sent up to one week prior and a
minimum of three times. If you do not receive an email from IEDC or iLinc
Conferencing 24 hours prior to the start of the web seminar, it is your
responsibility to contact Dana Rothstein at drothstein@iedconline.org. No
refunds or credits will be given for not receiving the dial-in information for
the web seminar.
Audio
- Using a telephone: A touch-tone telephone
- Using Desktop VoIP: A computer equipped with the following:
• a
supported sound card
• speakers or headphones
• a microphone (for
speaking during the conference)
Web
- Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux,
or Safari 2.0 for Macintosh
- Broadband Internet connection
You can test your computer for compatibility at demo.ilinc.com/systest.
Cancellation, Refund and No-Show Policy
• Refunds are available with cancellation until February 15. There are no
refunds for cancellations received after February 15.
• All cancellations must be received in writing by email, fax or mail to
Earnestine Jones (e-mail: ejones@iedconline.org / fax (202)
223-4745). Cancellations by phone are not accepted.
• All cancellations and requests for a refund after February 15 need to be
submitted in writing to Earnestine Jones and will be considered on a case by
case basis. There is no guarantee of a refund or credit after February 15 and
each will be given consideration under unforeseen circumstances.
Attend Web Seminars and Earn Recertification Credits from the Comfort of
Your Office
We understand that CEcDs have a constant yearning to grow and improve their
knowledge and expertise in economic development. Therefore, the IEDC web
seminars have been approved as professional development programs for
recertification. The web seminars provide a convenient and cost-effective online
environment for economic developers to learn about cutting-edge research,
techniques, and tools that are prevalent in the field.
CEcDs participating in a minimum of three (3) web seminars during a
three-year recertification cycle can now earn recertification credits. If you
have questions or would like more information, please contact Kobi Enwemnwa at
kenwemnwa@iedconline.org.
About the Collaboration for Success Web Seminar Series
As many economic development organizations, have learned, it is impossible to
accomplish projects alone. By building strategic partnerships, economic
development organizations are able to be more competitive when working
collaboratively. This year, IEDC will present a series of web seminars entitled
Collaboration for Success.
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