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Economic Development Training Class
Technology-led Economic Development
Date: November 16-17, 2009
Location: Baltimore, MD
The quest to expand or increase a community’s technology businesses can
be confusing and overwhelming at first glance. Communities must judge to what
extent they should strive to recruit and support the technology industry, and
determine ways to help local businesses tap into technology opportunities. Learn
how to partner with government, industry, universities and the public to make
technology a more prominent element of your local economy. Find out how the
importance of knowledge to economic transitions has made science and technology
key components of economic growth.
Course highlights:
- Strategic Alliances and Technology Clusters
- Partnerships with Universities
- Fostering Partnerships – Business Networks
- Technology Resources
- Preparing a Technology Strategy
- Technology Marketing
- Transferring an Innovation to the Marketplace
- Research Parks and Incubator Programs
- Financing for Technology Businesses
Agenda
November 16 |
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8:30 - 9:00 am |
Registration |
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9:00 - 10:00 am |
Introduction to Technology-Led Economic Development
This session
sets the context for the rest of the agenda topics. It will begin with
definitions that describe the dynamics of the Global Knowledge Economy and why
what we face for the future is not the same as the recent past. Questions to be
discussed will include: What is technology? What is a technology company? What
are the significant changes in economic dynamics that we need to take into
account in economic development? What major changes does all of this imply for
economic developers and for regional economic strategies? |
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10:00 - 11:00 am |
Feasibility Studies
Technology incubators/accelerators are a proven
economic development tool, and play an important role in catalyzing and
sustaining entrepreneurship in a region. Several studies by the National
Business Incubation Association (NBIA) over the last decade have analyzed
success and failure within the incubation industry. NBIA research consistently
shows that a professional feasibility study is the single most important
first-step in incubator development.
No one wants to create a “black hole” for public/private sector dollars.
Today’s definition of “feasible” for an incubator/accelerator includes: “Does it
have a reasonable opportunity to be financially self-sufficient within a
three-to-five year timeframe?” This session will discuss specifically why a
feasibility study is critical, and what are the essential elements of a
first-rate feasibility study. |
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11:15 am – 12:15 pm |
Basics of Business Incubation and how Incubators can Facilitate Tech Park
Development
This session will discuss the different types of incubator
structures, who sponsors incubators, how incubators help start-ups obtain
funding at various levels, how incubators differ from SBDC’s, and how incubators
contribute to local and regional economies. Basic principles of successful
incubation programs will be discussed, as well as key best practices identified
by NBIA.
The session will also present a brief “case study” on the development of the
Science and Technology Campus Corporation (Tech Park) at The Ohio State
University, why development was stalled for twenty years, how development got
catalyzed, and the need for multi-tenant facilities to bridge the gap between
the incubator and development in the tech park. |
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12:15 – 1:30 pm |
Lunch on your own |
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1:30 – 2:15 pm |
How Incubators/Accelerators can evolve into the place for all things
entrepreneurial, and how the development of a regional innovation system
supports the growth of technology and entrepreneurship
For several years,
economic developers and universities have focused on technology transfer. We now
know that the process of creating successful technology entrepreneurship and
clusters is more complex. It depends upon a whole “system” of resources—all
working together. Many of the pieces include connecting research institutions
with communities to foster critical entrepreneurial business skills, networking
and financing opportunities. There will be discussion of how the pieces work
together to create the right environment in which technology companies grow and
thrive. Then, Day 2 sessions will address individual components of the
Innovation System in greater detail. |
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2:45: – 3:45 pm |
From Idea to Marketplace—Knowledge Management Processes
Technology
transfer and commercialization of intellectual property is one of the most
difficult things for universities do well. Some universities have “cracked the
code,” and others still flounder. What differentiates the successful from the
others? Those that have “cracked the code,” in most instances have created a
regional system of resources, working in concert towards a common goal. Session
will discuss how the various components can create a synergy leading to
technology cluster development in which entrepreneurial companies grow and
thrive. |
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3:45 – 4:30 pm |
Engaged Research Institutions—at the Heart of TLED Strategies
In
this session, the participants will explore in greater depth all the ways in
which community colleges, universities, medical and other research institutions
are playing (or should play) critical roles in any regional TLED strategy. This
session will also address the issue of what to do in the absence of these types
of institutions. |
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November 17 |
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9:00 - 10:15 am |
Strategic Planning: Organization and Process for Creating a Regional
Tech-Led Strategy
In this session, we will explore the importance and
practicalities of creating a regional TLED strategy. We will address topics that
include: How do you define your “region” for a regional strategy? Who needs to
participate? How do you organize the stakeholders? How do you get buy-in? Among
participants and roles explored will be local colleges and universities, local
and state government, and the private sector. Models for regional plans and
regional alliance organizations will be described as examples. The importance of
thinking and acting collaboratively will be discussed. |
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10:30 am – 12:00 pm |
Defining Local/Regional Capacities and Industry Clusters, to Create a
Tech-Led Market Strategy
Once participants and a process are defined, the
next step is to assess local/regional capacities and the assets on which to base
a TLED strategy. This session will review basic SWOT analysis, including
economic assessment. It will address assessment of education and workforce
assets and requirements. It also will describe how to analyze existing industry
base and define present and targeted clusters for market strategy. Components of
a Market Strategy will be explained |
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12:00 - 1:30 pm |
Lunch on your own |
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1:30 – 2:15 pm |
The Knowledge Workforce
We know that one of the hugely important
factors to tech companies, when they decide where to be, is the availability of
a suitably skilled local workforce. Indeed, focus on workforce strategies has
become an important part of the economic developer’s job. In this session, we
will address how to strategize for bringing together local/regional resources
(K-12, WDBs, Colleges, etc.) to be sure that your region can market its
high-skilled workforce for tech companies. |
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2:30 - 3:30 pm |
Promoting Your Community
In Day 1, the subject of creating a Market
Strategy was addressed—which included both what types of industries or companies
to target and how to identify and position the features of your community (and
region) that are attractive to the technology market. Next comes the actual
business of promotion. This session will deal with some nuts and bolts of
promoting your community/region. While recruitment activities are part of
promotion, promotion also includes effective marketing of local assets.
Techniques will include such tactics as promotion venues, print and WEB
materials, PR, tapping into partner marketing efforts, and how to cultivate
prospects. |
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3:30 - 4:15 pm |
Putting it All Together
Now that you have heard about the pieces,
how do you put it all together? This session will summarize the information
covered in the course, provide a few mini case studies, and engage participants
in discussing how they would apply what they have learned in their regions.
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4:15 - 4:30 pm |
Wrap-up and Certificates |
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* Agenda subject to change |
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**Please Note: In order to receive full IEDC certification credit for
this course and a certificate indicating course completion, participants must
stay until the final session on the last day. Please make travel plans
accordingly. |
Instructors
Martha J. Connolly, Ph.D.
Director
Maryland Technology
Enterprise Institute (MTECH)
University of Maryland
 Dr.
Connolly is the Director of the Maryland Industrial Partnerships (MIPS) at the
Maryland Technology Enterprise Institute (MTECH) at the A. James Clark School of
Engineering at the University of Maryland. The Maryland Industrial Partnerships
(MIPS) program accelerates the commercialization of technology in Maryland by
providing matching funds for collaborative R&D projects between companies
and University System of Maryland faculty. Dr. Connolly is also an adjunct
faculty member in the Bioengineering graduate program at the A. James Clark
School of Engineering, and teaches a course in life sciences entrepreneurship at
the University of Maryland.
Dr. Connolly holds BS and MS degrees in Chemistry from Stevens Institute of
Technology, and a Ph.D. in Biomedical Engineering from The Johns Hopkins
University. She was a research faculty member at Johns Hopkins, and later an
assistant professor at the University of Maryland, Baltimore. She is the former
Senior Biotechnology Specialist for the State of Maryland’s Department of
Business and Economic Development. She also was a founder of an entrepreneurial
technology development company, and directed business development at a publicly
traded biopharmaceutical company. She is experienced in early stage technology
commercialization, business development and economic strategies. In 2007, the
Daily Record named Dr. Connolly one of Maryland’s 50 Most Influential People.
Sean Garretson, AICP
President
Pegasus Planning and
Development, LLC
 Sean Garretson has provided solutions to his public and private sector
clients in land use and community and economic development for the past 16
years. He was responsible for economic development activities for a Council of
Government and a large public utility in Central Texas. In his areas of
expertise, he has managed land planning for a large civil engineering firm, and
has led consulting projects for two of the nation's premier economic development
consulting firms.
Mr. Garretson serves on several revitalization boards in Austin- chair of an
attainable housing non-profit, vice-chair of the City of Austin’s Urban Renewal
Board, and board member of non-profit sustainability consulting organization.
Mr. Garretson received a BA in Anthropology from George Washington University
and an MS in Community and Regional Planning with a Specialization in Economic
Development from the University of Texas-Austin. He is a certified planner
(AICP) with a specialization in economic development. He is an avid open water
swimmer, water polo player, mountain biker, and kayaker.
Erik R. Pages Ph.D.
President
EntreWorks Consulting
 Erik R. Pages is President and Founder of EntreWorks Consulting (www.entreworks.net), an economic development consulting and policy development firm focused on helping communities and organizations achieve their entrepreneurial potential. EntreWorks works with a diverse base of clients including state and local governments, Chambers of Commerce, business leaders, educational institutions, and non-profits. These customers all share a commitment to innovative economic development strategies that build wealth and build communities. Since its founding, EntreWorks has worked with customers in thirty states and overseas.
He previously served as Policy Director for the National Commission on Entrepreneurship (NCOE), where he directed the Commission's research and policy operations. Dr. Pages has also held senior positions at the U.S. Department of Commerce's Economic Development Administration (EDA), where he helped lead efforts to assist communities affected by military base closings and defense plant shutdowns. He has worked on Capitol Hill, and was an official advisor to the 1995 White House Conference on Small Business. In addition, he has received several prestigious awards including selection as one of 24 national "Next Generation Leaders" by the Rockefeller Foundation in 1998. He is a Senior Fellow at the Center for Regional Economic Competitiveness, the RUPRI Center for Rural Entrepreneurship, and serves on the Arlington County (VA) Economic Development Commission.
He received his Ph.D. from Georgetown University, where he has served as an Adjunct Professor. He also holds degrees from Dickinson College (Phi Beta Kappa) and the University of Pittsburgh. He has written and published widely on business trends, economic development, technology policy, and national security policy. His work has been featured in national and international media outlets including The Wall Street Journal, The Economist, Inc. Magazine, Entrepreneur Magazine, USA Today, and National Public Radio. A native of Reading, PA, he now resides with his family in Arlington, VA.
Charles L. Stein
Founder
Strategic Development Services
 With
nearly forty years experience in economic development and twenty years
experience consulting to and developing incubators throughout the U.S., Stein
has comprehensive knowledge and expertise in the process of business incubation.
His firm, Strategic Development Services (SDS) specializes in the planning,
feasibility, development, funding and implementation of incubation initiatives
and regional economic development organizations.
Stein is recognized nationally as an authority on business incubation. He is
a regular presenter at the National Business Incubation Association’s Annual
Conference, and regularly teaches NBIA workshops and presents “webinars” for
NBIA on incubator development and funding. Stein was an editorial contributor
to, and SDS was a sponsor of, NBIA’s latest publication on incubator marketing.
Additionally, Stein has raised over $100 million to fund regional economic
development organizations and incubation programs.
Stein has taught marketing and development for decades, and has served on the
boards of several national trade associations. Besides being a regular presenter
at NBIA, he also presents at organizations such as the California Association of
Local Economic Developers, the Appalachian Regional Commission, the Tennessee
Valley Authority, and was invited to speak at the first International technology
Business Incubation Conference in Bangalore, India, sponsored by the United
Nations.
Stein participated on the Technology Transfer White Paper Committee of the
Governor’s Office of Science and Technology (Ohio), and served on the
Partnership Board of the Business Technology Center, a technology incubator
affiliated with The Ohio State University. He is a graduate of The Ohio State
University, with a degree in economics, and resides in Columbus, Ohio.
Four Points Sheraton BWI Airport Hotel
7032 Elm Road
Baltimore, MD
21240
Phone: (410) 859-3300 or (800) 368-7764
Website: www.starwoodhotels.com/fourpoints/
Hotel rate: $125 single/double
Cut-off date: October 23, 2009
Registration
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By Oct 5 |
Oct 6 - Nov 2 |
*After Nov 2 |
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IEDC Member |
$425 |
$525 |
$565 |
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Non-member |
$525 |
$625 |
$665 |
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*Walk-in registrations will be accepted. Full
payment must be made on-site in order to attend the course.
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Individual paying by credit card: Click this button if you are
registering as an individual IEDC member or nonmember and paying by credit
card. |
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Group or partner paying by credit card: Click this button if you are
paying by credit card and registering a group or as a partner. |
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Individual, group, or partner paying by check or purchase order: Click
this button to download a form (PDF) if you are paying by check or purchase
order, whether you are an IEDC member, nonmember, partner, or group. Form must
be faxed or mailed in and accompanied by payment. |
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