11:00 am – 5:30 pm ET:

Workforce Development Strategies (Day 1) Online Training Course

5:30 pm – 6:30 pm ET:

Virtual Happy Hour – Networking event following day 1 of the EDA

11:00 am – 4:30 pm ET:

Workforce Development Strategies (Day 2) Online Training Course

4:30 pm – 6:00 pm ET:

CEcD Exam Essentials - Online

11:00 am – 5:30 pm ET:

Business Retention and Expansion (Day 1) Online Training Course

11:00 am – 5:30 pm ET:

Business Retention and Expansion (Day 2) Online Training Course

May 4

Introductions and CEcD Presentation

Introduction: Why Workforce? Why now?
This session will focus on the connection between workforce and economic development and their relationship to regional competitiveness and wealth creation. Getting the workforce component right is one of the most important aspects in a globally competitive world and an economy increasingly driven by knowledge and innovation. Workforce is the primary concern of businesses when looking to re/locate in any area and increasingly more important than some traditional ED factors. Discussions will include why workforce development is important for economic developers as well as how workforce development is related to business retention, attraction and entrepreneurship activities - the three-legged stool of economic development.

Understanding the Workforce System
This session introduces the attendees to the workforce system and how economic developers can apply it to their benefit. The workforce system and its ability to evolve and adapt to the emerging trends will also be a factor in the regional competitiveness of communities. Topics will include:

a. Workforce Investment Act (WIA), Workforce Investment Boards, how they work and why it is critical to understand and engage in this system (30 mins)
b. Actors and their roles in the System (federal, state, regional, local, educational institutions, unions) (30 mins)
c. Workforce Categories: Emerging, Transitional, Incumbent, Talent, Retirees/Free Agents (30 mins)

Lunch on your own

The Role of the Economic Developer in the Workforce System - Talent Recruitment and Retention

Part II:
a. How economic developers can be actively engaged in talent recruitment and retention?
b. How can we build relationships and partnerships within the community of the creative class?

The Role of the Economic Developer in the Workforce System - Challenges and Opportunities to Alignment
Traditionally economic developers and workforce developers approach the same issues from different perspectives. Sometimes it is as if we speak different language, live in different geographies and follow different clocks. The challenge is creating common ground for increased effectiveness. This session will discuss the role of the economic developer in the workforce development system.

Part I:
c. What's the role of the ED practitioner in the workforce system?
d. Where do workforce and economic development activities align?
e. What are the opportunities for collaboration between economic and workforce development?
f. What are the challenges and obstacles to collaboration?

Interactive Workforce Development Discussion

May 5

Integrating Workforce Development into Economic Development and Innovation Strategies
Traditionally workforce development and economic development strategies have operated in silos, with economic development strategies focusing on targeting businesses and industries, and workforce strategies focusing on human development. This session will explore the merger of these two fields and will outline strategies directed at different types of workers that can aid in spurring local and regional innovation.

Accessing Workforce Resources to meet Economic Development Goals
In this session, participants will learn how to navigate the workforce system to access resources for economic development purposes. The Employment and Training Administration (ETA's) Workforce Innovation for Regional Economic Development (WIRED) Initiative has helped to integrate workforce and economic development throughout 39 different regions in the country. Also, this session will provide an overview of workforce data and statistics that will help economic development professionals understand measure and impact their community's workforce readiness.

Lunch on your own

Understanding Occupational Analysis
Clusters have evolved into a complex facet of economic development. Cluster development is now becoming an integral strategy in the ongoing merger of workforce and economic development. This session will explore cutting edge cluster strategies used in addressing the workforce challenges as part of an economic development agenda.

New Alliances, New Models: Best Practices in State and Local Initiatives
This session provides an overview of best practices between economic development and workforce development programs. Attendees will learn how economic development strategies can integrate workforce development as an important component. Examples include:

1. Organizational approaches to integrating workforce and economic development such as merging workforce and economic development departments or creating a new organization that addresses workforce and economic development issues under one roof
2. Economic development departments working directly with an educational institution(s) to meet workforce development needs/goals

Conclusions, Wrap-up and Certificates

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, attendance at all sessions on day 1 (Tuesday) and day 2 of the course (Wednesday), as well as your participation in the interactive course activities are required to earn full credit. Partial credit is not given.**

May 6

Speaker introductions and session framework
Speaker introductions and a brief discussion of course objectives, desired outcomes and methodology.

Main Group Exercise - Anytown, Anywhere
This dynamic exercise will provide the underpinning and set the framework for the topics covered over the next two days.

Global factors and trends that impact business retention and expansion policies, programs, strategies and desired outcomes
In this session, attendees will learn about and discuss post-recession global realities and how they have fundamentally changed the private sector, economic development and business retention and expansion.

Lunch on your own

Global factors and trends that impact upon business retention and expansion policies, programs, strategies and desired outcomes (continued)

Workforce development as a driver for business retention and expansion
This session will examine new workforce development realities and how they will shape community building and business retention and expansion programs.

Old and new stakeholder perspectives on business retention and expansion
In this session, attendees will learn about the changing face of business retention through three unique stakeholder perspectives.

Business retention and expansion objective, outcomes and benefits

Business retention elements
Here, attendees will learn about the four mission critical elements of any business retention and expansion program.

May 7

Business retention elements (continued)

One-to-one database marketing and the correlation to business retention and expansion
Key principles from one-to-one database marketing for successful business retention and expansion will be examined and discussed.

One-to-one database marketing and the correlation to business retention and expansion (continued)

Stratifying and identifying your best customers
All customers are not created equal. This session will help attendees identify and understand who their best customers how to utilize with for successful business retention and expansion.

Lunch on your own

Implementation scenarios
Attendees will examine business retention and expansion programs in rural, urban, regional, state/provincial markets and discuss their similarities and differences.

Using business intelligence obtained through business retention and expansion
Connect the dots between business retention and expansion and relevant programs, policies and strategies and learn how to integrate BRE into the larger economic development picture.

Business retention and expansion for disaster preparedness and recovery
Business retention and expansion for disaster preparedness and recovery.

Marketing and branding your business retention and expansion program
You've put together your BRE program, but to connect with businesses, you first need to educate them. Marketing and branding are an important part any successful business retention and expansion program.

Using social media for business retention and expansion
The use of social media is pervasive in today's world. This session will examine its relevance and uses for business retention and expansion.

Leveraging resources and final takeaways
A fast-paced summary of the course and content.

* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, attendance at all sessions on day 1 (Thursday) and day 2 of the course (Friday), as well as your participation in the interactive course activities are required to earn full credit. Partial credit is not given.**

Both Courses and the CEcD Exam Essentials workshop provided within the Economic Development Academy meet the professional development requirements for the Certified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.