Economic development has evolved rapidly over the past decade, shaped by shifting global dynamics, remote work, and the rise of artificial intelligence. Yet many organizations continue to rely on traditional KPIs like job creation as the primary measure of success. The reality is that these metrics no longer capture the full impact of investment attraction efforts. 

In this webinar, ResearchFDI explores how KPI frameworks must evolve to reflect today’s more complex and nuanced economic landscape. Drawing on real client projects, we will examine how leading organizations are redefining success, moving beyond relying exclusively on job counts to incorporate metrics that better capture capital investment, innovation, ecosystem growth, and long-term regional competitiveness. 

Join us for a practical discussion on how to modernize your KPI framework, better communicate your impact to stakeholders, and tell a more complete story of the value your organization delivers. 

Register

Speakers

Amber Hunter, EVP, North America at ResearchFDI

Amber Hunter is an experienced economic development consulting leader specializing in foreign direct investment strategy and execution globally. As EVP, she leads major client engagements, oversees investment attraction initiatives, and manages high profile contracts. Known for her strength in stakeholder alignment, in-market representation, strategy development, and on the ground execution, Amber brings a results driven approach to helping regions secure and grow investment in an increasingly competitive global landscape. 

Rob Creamer, EVP, Strategy & Consulting at ResearchFDI

Robert Creamer is a leading expert in investment attraction strategy and business intelligence, with a decade of experience developing data driven approaches to identify and engage high value investment prospects. As EVP, he oversees strategy and the firm’s business intelligence portfolio and has designed and delivered advanced training programs for economic development organizations worldwide. With a background in policy, marketing, and analytics, Rob is recognized for translating complex market data into actionable strategies that drive measurable investment outcomes.