As economic uncertainty reshapes household spending, foot traffic data offers economic developers a real-time lens that traditional lagging indicators can't provide. This session uses Placer.ai's location analytics to show how consumers across the country are responding to inflation and economic headwinds; and what that means for local retail health, business attraction, and community vitality. Attendees will leave with practical insight for site selection conversations, incentive prioritization, and communicating economic resilience (or risk) to local stakeholders.

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Speakers:

Elizabeth Lafontaine, Director of Research at Placer.ai.

Elizabeth is backed by a decade of retail experience, she uncovers emerging trends in consumer behavior to help retailers and brands tap into new insights and create winning strategies in the ever-evolving world of commerce. She most recently served as Chief Retail Analyst at EnsembleIQ, a B2B media, intelligence and events firm, where she helped to develop new thought leadership focused offerings and served as a presenter and author.