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Web Seminar
Winning Deals in Tough Times: Marketing Tools That Attract Site
Consultants
Date: Tuesday, November 3, 2009
Time: 2:30 - 4:00 pm EST
Cost: $85 for IEDC members, $125 for Non-members
Registration
deadline: Friday, October 30, 2009
Login instructions: Emailed to
participants on Monday, November 2, 2009
Content contact: Dana Rothstein, drothstein@iedconline.org
Registration contact: Earnestine Jones, ejones@iedconline.org
With fewer deals currently available, increased competition from other
communities and pared-down budgets, EDOs need effective marketing plans to
succeed. Yet figuring out what information to deliver to site consultants – and
how to do it in a way that piques their interest – is a challenge. Are
newsletters, mugs, umbrellas, DVDs, or fam tours effective? What about detailed
data on the web, or advertising in various media? Which techniques are better
for certain targets, or particular community attributes?
Join IEDC on November 3 to hear site consultants discuss which marketing
strategies actually succeed in getting their attention.
In this web seminar, you will:
- Hear what site consultants are interested in learning about your community
- Discover how to deliver effective messages within your budget
- Have the opportunity to ask questions to site consultants regarding
marketing
Speakers
Robert M. Ady, HLM
President
Ady
International Company
Mount Prospect, IL
 Robert
M. Ady, former president of PHH Fantus Consulting, has identified optimal
locations for more businesses in the United States than any other person. He
helped to define the parameters of facility location into a professional field.
The methodology and techniques that he introduced into the site selection
process are standards by which companies throughout the world select new
locations.
Mr. Ady also assists communities in their economic development efforts
including: web site content and design, marketing to site selectors, site
certification, board training, and competitive benchmarking.
Bob has received the prestigious Edward DeLuca Award Lifetime Achievement
Award which recognizes the individual who consistently has exemplified the
highest standards of professional excellence throughout his or her career in the
economic development field.
Mr. Ady is frequently quoted in the national media on such topics as global
competition, business location trends, future work force availability, and
incentive negotiations. Past coverage includes NBC Nightly News, The Wall Street
Journal, New York Times, and Forbes magazine. He has lectured at special forums
including the World Conference on Economic Development, World Utility
Development Council, the National Association of State Development Agencies and
the International Economic Development Council.
Jerry W. Szatan
Szatan & Associates
Site Selection
Consultants
Chicago, IL
 Jerry Szatan formed Szatan & Associates, a location strategy, site
selection and economic development consulting firm based in Chicago, in 1998. He
has more than thirty years experience in site selection, economic development
and real estate investing in the United States and abroad. He has conducted more
than 200 site selection projects including headquarters, R&D, manufacturing,
distribution centers, back offices and other facilities. He works with corporate
clients to address organizational change and location strategy, relocation
feasibility and risk, labor market analysis, incentive negotiation and other
location related issues. Mr. Szatan advises state and local economic development
organizations nationally on labor markets, development strategy, marketing and
best practices benchmarking. He worked for the Fantus Company, as a regional
economist at the Federal Reserve Bank of Chicago and in real estate investment.
Mr. Szatan is a frequent speaker and writer on site selection and economic
development topics; recent articles and speeches have addressed: labor market
evaluation, demographic trends, rural site selection, intermodal freight
development, facility consolidation issues, cultural institution building and
community image, venture capital, business retention and other topics. He has an
M.A. in regional economics from the University of Illinois and an MBA from the
University of Chicago.
Instructions and Technology
Instructions and dial-in information will be sent up to one week prior and a
minimum of three times. If you do not receive an email from IEDC or iLinc
Conferencing 24 hours prior to the start of the web seminar, it is your
responsibility to contact Dana Rothstein at drothstein@iedconline.org. No
refunds or credits will be given for not receiving the dial-in information for
the web seminar.
Audio
- Using a telephone: A touch-tone telephone
- Using Desktop VoIP: A computer equipped with the following:
• a
supported sound card
• speakers or headphones
• a microphone (for
speaking during the conference)
Web
- Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux,
or Safari 2.0 for Macintosh
- Broadband Internet connection
You can test your computer for compatibility at demo.ilinc.com/systest.
Cancellation, Refund and No-Show Policy
• Refunds are available with cancellation until October 30. There are no
refunds for cancellations received after October 30.
• All cancellations must be received in writing by email, fax or mail to
Earnestine Jones (e-mail: ejones@iedconline.org / fax (202)
223-4745). Cancellations by phone are not accepted.
• All cancellations and requests for a refund after October 30 need to be
submitted in writing to Earnestine Jones and will be considered on a case by
case basis. There is no guarantee of a refund or credit after October 30 and
each will be given consideration under unforeseen circumstances.
Attend Web Seminars and Earn Recertification Credits from the Comfort of
Your Office
We understand that CEcDs have a constant yearning to grow and improve their
knowledge and expertise in economic development. Therefore, the IEDC web
seminars have been approved as professional development programs for
recertification. The web seminars provide a convenient and cost-effective online
environment for economic developers to learn about cutting-edge research,
techniques, and tools that are prevalent in the field.
CEcDs participating in a minimum of three (3) web seminars during a
three-year recertification cycle can now earn recertification credits. If you
have questions or would like more information, please contact Kobi Enwemnwa at
kenwemnwa@iedconline.org.
About the Collaboration for Success Web Seminar Series
As many economic development organizations, have learned, it is impossible to
accomplish projects alone. By building strategic partnerships, economic
development organizations are able to be more competitive when working
collaboratively. This year, IEDC will present a series of web seminars entitled
Collaboration for Success.
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