Better websites start with better conversations. Most economic development websites aren’t held back by bad ideas; they’re held back by outdated assumptions, misalignment, and well-intentioned mistakes. In this lively, myth-busting session, we’ll pull back the curtain on five of the biggest truths that can quietly derail a site’s effectiveness, from cluttered content to design distractions to internal politics. Through real-world examples, new research, and a few laughs, you’ll leave with a sharper, more human-centered way to think about your website, and practical tools to fix what’s getting in the way.

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