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Category 2 – Print Promotion

Description

Any economic development marketing piece including but not limited to a flyer, folder, insert, postcard, or poster.

Eligibility

To be eligible, the majority of the work associated with the project must have been implemented between 2023 and present day.

Application & Judging Criteria

The application for this award consists of three parts, which are scored based on the judging criteria listed below. 


Part I
General Data

  
 You must submit the following details about your organization and the project as the first part of the application.
  • Organization - Name
  • Organization - Key Contact
  • Organization - City, State/Province, Country
  • Organization - Logo
  • Organization - Facebook and/or LinkedIn
  • Organization - Population Size Served
  • Project - Name
  • Project - Begin Date
  • Project - End Date (if applicable)
  • Project - Budget (excluding personnel)
  • Project - Website
  • Project - Population Size Impacted


Part II
Questions

  
 You must submit a response (250 words or less) for each question in order to complete the second part of the application.
  1. Provide a brief description of the project. What is the goal or purpose of this project and how did you accomplish it?
  2. Who are the participants in this project? Describe the roles and relationships of everyone involved in the project.
  3. What is the impact of the project? How effective has it been in furthering economic development in your community? Any spin-off or intangible outcomes? Include metrics when possible.
  4. What was creative or innovative about this project?
  5. What obstacles/barriers did you encounter with this project? How did you overcome them?
  6. Can this project be adapted for use in other communities or were there unique circumstances specific to your community?
  7. Why do you consider this project worthy of an award?
  8. Are there any other relevant details not covered above or specific to your category?


Part III
Digital Supporting Documentation

  You must submit a viewable version of the piece as the third part of your application.


Judging Criteria

 Your application will be reviewed by a panel of judges using the following criteria.

  • Achievement of the project's overall goal or purpose
  • Overall value or contribution to furthering economic development
  • Creative or innovative approach
  • Relevance, transferability, and scalability to other communities
  • Overall appearance and appeal
  • Quality and completeness of content
  • Effectiveness of the project in terms of emotional response, audience takeaway, and/or call-to-action
  • Digital supporting documentation provided as requested

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