Entire Winter 2020 issue

25 Marketing Ideas You Can Steal: From Talent Attraction to Branding and Websites, Tactics That Move the Needle

by Dariel Y. Curren
Economic developers can draw inspiration from more than two dozen marketing ideas gleaned from communities around the globe. Learn best and next practices in research, branding, websites, media relations, digital advertising, talent attraction, crisis communications, metrics and much more.

Repurposing the Giant: The Rise and Fall (and Rise Again) of the Suburban Office Campus with the Metroburb

by Kevin Kramer, CEcD
Repurposing large suburban corporate office campuses can be a difficult and time consuming task for a community. Often times, they can no longer stay office but need to convert to mixed-use campuses. The Metroburb could be that solution for the giant empty campus.

Small Cities That Thrive by Applying Livability Principles: A Tale of Two Small Cities, or When New Haven, Connecticut Met Surprise, Arizona

by Jeanine Jerkovic, CEcD, and Stephen Fontana, CEcD
New Haven and Surprise offer two small city case studies demonstrating how livability initiatives enhance quality of life, engage the community, fill social gaps, and promote collaboration, leading to improved economic development outcomes.

All In: Developing Inclusive Workforce Strategies

by Wonda Winkler
Having a diverse and inclusive workforce is a strong competitive advantage for a company and a critical economic driver for business growth in our country. Brighton Center shares its journey advancing racial equity, how it approaches inclusive workforce development strategies, and some key lessons learned along the way.

Is It/Was It a Good Deal: Making the Case for Economic Development Incentive Evaluation

by Burdette (Pete) Fullerton, Ph.D., CEcD
When you, as the economic developer, recommend incentives for a project, how sure are you that it is the right deal? How and when do you effectively evaluate afterwards if the deal had the impact that was projected?

Multi-Use Trails and Greenways as Economic Development Engines: Capitalizing on Trail Oriented Development

by Laura E. Brown, CEcD
This article provides an overview of various types of trails, trends, and impacts that communities can experience as a result of trail-based development. It highlights best practices for communities interested in capitalizing on trail amenities.